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Author: Tom Wilson Publisher: Health Communications, Inc. ISBN: 0757307930 Category : Art Languages : en Pages : 230
Book Description
Wilson offers his narrative of descent into depression and how his alter-ego Ziggy, a cartoon syndicated in more than 600 newspapers worldwide, helped ascend him out of his darkest days and find new hope for his life and his family.
Author: Tom Wilson Publisher: Health Communications, Inc. ISBN: 0757307930 Category : Art Languages : en Pages : 230
Book Description
Wilson offers his narrative of descent into depression and how his alter-ego Ziggy, a cartoon syndicated in more than 600 newspapers worldwide, helped ascend him out of his darkest days and find new hope for his life and his family.
Author: Marty Neumeier Publisher: Pearson Education ISBN: 0132798123 Category : Computers Languages : en Pages : 171
Book Description
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
Author: Keith Sawyer Publisher: John Wiley & Sons ISBN: 1118539117 Category : Self-Help Languages : en Pages : 292
Book Description
A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.
Author: Tot Taylor Publisher: Unbound Publishing ISBN: 1783523212 Category : Fiction Languages : en Pages : 506
Book Description
'I loved the creativity, the unpredictability, its dazzling coverage of so many ideas' Rob Cowan 'Superb . . . An original character and an original book' David Quantick, Record Collector Can John Nightly be brought back to life again? John Nightly (b. 1948) finds his dimension in pop music, the art form of his time. His solo album becomes one of 1970's bestselling records – but success turns out to have side effects. Supermaxed in LA after a dazzling career, John renounces his gift, denying music and his very being, until he is rediscovered in Cornwall thirty years later by a teenage saviour dude, who persuades him to restore and complete his quasi-proto-multimedia eco-Mass, the Mink Bungalow Requiem. This epic novel mixes real and imagined lives in the tale of a young singer-songwriter, to tell a story about creativity at the highest level – the level of genius.
Author: John Long Publisher: Cambridge University Press ISBN: 9780521371797 Category : Computers Languages : en Pages : 272
Book Description
This 1989 book is a distinctive work in the field of human-computer interaction (HCI). Cognitive ergonomics and HCI encompass a wide range of research and development activities in both academic and industrial environments, and this book satisfies a clear need for the dissemination of the knowledge generated by work in progress or completed.
Author: Milan Tuba Publisher: Springer Nature ISBN: 9811953317 Category : Technology & Engineering Languages : en Pages : 749
Book Description
This book proposes new technologies and discusses future solutions for ICT design infrastructures, as reflected in high-quality papers presented at the 7th International Conference on ICT for Sustainable Development (ICT4SD 2022), held in Goa, India, on 29–30 July 2022. The book covers the topics such as big data and data mining, data fusion, IoT programming toolkits and frameworks, green communication systems and network, use of ICT in smart cities, sensor networks and embedded system, network and information security, wireless and optical networks, security, trust, and privacy, routing and control protocols, cognitive radio and networks, and natural language processing. Bringing together experts from different countries, the book explores a range of central issues from an international perspective.
Author: Tom Wilson
Author: Tom Wilson
Author: Marty Neumeier
Author: Keith Sawyer
Author: Tot Taylor
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Author: 
Author: Jeremy Watt
Author: John Long
Author: Milan Tuba
Author: Jeremy Watt