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Author: Chris Goward Publisher: John Wiley & Sons ISBN: 1118463838 Category : Business & Economics Languages : en Pages : 389
Book Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author: Chris Goward Publisher: John Wiley & Sons ISBN: 1118463838 Category : Business & Economics Languages : en Pages : 389
Book Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author: Chris Goward Publisher: John Wiley & Sons ISBN: 1118301307 Category : Business & Economics Languages : en Pages : 389
Book Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author: Bryan Eisenberg Publisher: John Wiley & Sons ISBN: 0470612665 Category : Computers Languages : en Pages : 476
Book Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Author: James A. Whittaker Publisher: Addison-Wesley ISBN: 0132851555 Category : Computers Languages : en Pages : 316
Book Description
2012 Jolt Award finalist! Pioneering the Future of Software Test Do you need to get it right, too? Then, learn from Google. Legendary testing expert James Whittaker, until recently a Google testing leader, and two top Google experts reveal exactly how Google tests software, offering brand-new best practices you can use even if you’re not quite Google’s size...yet! Breakthrough Techniques You Can Actually Use Discover 100% practical, amazingly scalable techniques for analyzing risk and planning tests...thinking like real users...implementing exploratory, black box, white box, and acceptance testing...getting usable feedback...tracking issues...choosing and creating tools...testing “Docs & Mocks,” interfaces, classes, modules, libraries, binaries, services, and infrastructure...reviewing code and refactoring...using test hooks, presubmit scripts, queues, continuous builds, and more. With these techniques, you can transform testing from a bottleneck into an accelerator–and make your whole organization more productive!
Author: Vladimir Khorikov Publisher: Simon and Schuster ISBN: 1638350299 Category : Computers Languages : en Pages : 442
Book Description
"This book is an indispensable resource." - Greg Wright, Kainos Software Ltd. Radically improve your testing practice and software quality with new testing styles, good patterns, and reliable automation. Key Features A practical and results-driven approach to unit testing Refine your existing unit tests by implementing modern best practices Learn the four pillars of a good unit test Safely automate your testing process to save time and money Spot which tests need refactoring, and which need to be deleted entirely Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About The Book Great testing practices maximize your project quality and delivery speed by identifying bad code early in the development process. Wrong tests will break your code, multiply bugs, and increase time and costs. You owe it to yourself—and your projects—to learn how to do excellent unit testing. Unit Testing Principles, Patterns and Practices teaches you to design and write tests that target key areas of your code including the domain model. In this clearly written guide, you learn to develop professional-quality tests and test suites and integrate testing throughout the application life cycle. As you adopt a testing mindset, you’ll be amazed at how better tests cause you to write better code. What You Will Learn Universal guidelines to assess any unit test Testing to identify and avoid anti-patterns Refactoring tests along with the production code Using integration tests to verify the whole system This Book Is Written For For readers who know the basics of unit testing. Examples are written in C# and can easily be applied to any language. About the Author Vladimir Khorikov is an author, blogger, and Microsoft MVP. He has mentored numerous teams on the ins and outs of unit testing. Table of Contents: PART 1 THE BIGGER PICTURE 1 ¦ The goal of unit testing 2 ¦ What is a unit test? 3 ¦ The anatomy of a unit test PART 2 MAKING YOUR TESTS WORK FOR YOU 4 ¦ The four pillars of a good unit test 5 ¦ Mocks and test fragility 6 ¦ Styles of unit testing 7 ¦ Refactoring toward valuable unit tests PART 3 INTEGRATION TESTING 8 ¦ Why integration testing? 9 ¦ Mocking best practices 10 ¦ Testing the database PART 4 UNIT TESTING ANTI-PATTERNS 11 ¦ Unit testing anti-patterns
Author: Rob Fitzpatrick Publisher: Robfitz Ltd ISBN: 1492180742 Category : Business & Economics Languages : en Pages : 130
Book Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Author: Adam Goucher Publisher: "O'Reilly Media, Inc." ISBN: 144938868X Category : Computers Languages : en Pages : 354
Book Description
Successful software depends as much on scrupulous testing as it does on solid architecture or elegant code. But testing is not a routine process, it's a constant exploration of methods and an evolution of good ideas. Beautiful Testing offers 23 essays from 27 leading testers and developers that illustrate the qualities and techniques that make testing an art. Through personal anecdotes, you'll learn how each of these professionals developed beautiful ways of testing a wide range of products -- valuable knowledge that you can apply to your own projects. Here's a sample of what you'll find inside: Microsoft's Alan Page knows a lot about large-scale test automation, and shares some of his secrets on how to make it beautiful Scott Barber explains why performance testing needs to be a collaborative process, rather than simply an exercise in measuring speed Karen Johnson describes how her professional experience intersected her personal life while testing medical software Rex Black reveals how satisfying stakeholders for 25 years is a beautiful thing Mathematician John D. Cook applies a classic definition of beauty, based on complexity and unity, to testing random number generators All author royalties will be donated to the Nothing But Nets campaign to save lives by preventing malaria, a disease that kills millions of children in Africa each year. This book includes contributions from: Adam Goucher Linda Wilkinson Rex Black Martin Schröder Clint Talbert Scott Barber Kamran Khan Emily Chen Brian Nitz Remko Tronçon Alan Page Neal Norwitz Michelle Levesque Jeffrey Yasskin John D. Cook Murali Nandigama Karen N. Johnson Chris McMahon Jennitta Andrea Lisa Crispin Matt Heusser Andreas Zeller David Schuler Tomasz Kojm Adam Christian Tim Riley Isaac Clerencia
Author: Cem Kaner Publisher: John Wiley & Sons ISBN: 1118080556 Category : Computers Languages : en Pages : 326
Book Description
Softwaretests stellen eine kritische Phase in der Softwareentwicklung dar. Jetzt zeigt sich, ob das Programm die entsprechenden Anforderungen erfüllt und sich auch keine Programmierungsfehler eingeschlichen haben. Doch wie bei allen Phasen im Software-Entwicklungsprozess gibt es auch hier eine Reihe möglicher Fallstricke, die die Entdeckung von Programmfehlern vereiteln können. Deshalb brauchen Softwaretester ein Handbuch, das alle Tipps, Tricks und die häufigsten Fehlerquellen genau auflistet und erläutert, damit mögliche Testfehler von vornherein vermieden werden können. Ein solches Handbuch ersetzt gut und gerne jahr(zehnt)elange Erfahrung und erspart dem Tester frustrierende und langwierige Trial-und-Error-Prozeduren. Chem Kaner und James Bach sind zwei der international führenden Experten auf dem Gebiet des Software Testing. Sie schöpfen hier aus ihrer insgesamt 30-jährigen Erfahrung. Die einzelnen Lektionen sind nach Themenbereichen gegliedert, wie z.B. Testdesign, Test Management, Teststrategien und Fehleranalyse. Jede Lektion enthält eine Behauptung und eine Erklärung sowie ein Beispiel des entsprechenden Testproblems. "Lessons Learned in Software Testing" ist ein unverzichtbarer Begleiter für jeden Software Tester.
Author: Steve Freeman Publisher: Pearson Education ISBN: 0321699769 Category : Computers Languages : en Pages : 762
Book Description
Test-Driven Development (TDD) is now an established technique for delivering better software faster. TDD is based on a simple idea: Write tests for your code before you write the code itself. However, this "simple" idea takes skill and judgment to do well. Now there's a practical guide to TDD that takes you beyond the basic concepts. Drawing on a decade of experience building real-world systems, two TDD pioneers show how to let tests guide your development and “grow” software that is coherent, reliable, and maintainable. Steve Freeman and Nat Pryce describe the processes they use, the design principles they strive to achieve, and some of the tools that help them get the job done. Through an extended worked example, you’ll learn how TDD works at multiple levels, using tests to drive the features and the object-oriented structure of the code, and using Mock Objects to discover and then describe relationships between objects. Along the way, the book systematically addresses challenges that development teams encounter with TDD—from integrating TDD into your processes to testing your most difficult features. Coverage includes Implementing TDD effectively: getting started, and maintaining your momentum throughout the project Creating cleaner, more expressive, more sustainable code Using tests to stay relentlessly focused on sustaining quality Understanding how TDD, Mock Objects, and Object-Oriented Design come together in the context of a real software development project Using Mock Objects to guide object-oriented designs Succeeding where TDD is difficult: managing complex test data, and testing persistence and concurrency
Author: Roy Osherove Publisher: Simon and Schuster ISBN: 1638353050 Category : Computers Languages : en Pages : 459
Book Description
Summary The Art of Unit Testing, Second Edition guides you step by step from writing your first simple tests to developing robust test sets that are maintainable, readable, and trustworthy. You'll master the foundational ideas and quickly move to high-value subjects like mocks, stubs, and isolation, including frameworks such as Moq, FakeItEasy, and Typemock Isolator. You'll explore test patterns and organization, working with legacy code, and even "untestable" code. Along the way, you'll learn about integration testing and techniques and tools for testing databases and other technologies. About this Book You know you should be unit testing, so why aren't you doing it? If you're new to unit testing, if you find unit testing tedious, or if you're just not getting enough payoff for the effort you put into it, keep reading. The Art of Unit Testing, Second Edition guides you step by step from writing your first simple unit tests to building complete test sets that are maintainable, readable, and trustworthy. You'll move quickly to more complicated subjects like mocks and stubs, while learning to use isolation (mocking) frameworks like Moq, FakeItEasy, and Typemock Isolator. You'll explore test patterns and organization, refactor code applications, and learn how to test "untestable" code. Along the way, you'll learn about integration testing and techniques for testing with databases. The examples in the book use C#, but will benefit anyone using a statically typed language such as Java or C++. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. What's Inside Create readable, maintainable, trustworthy tests Fakes, stubs, mock objects, and isolation (mocking) frameworks Simple dependency injection techniques Refactoring legacy code About the Author Roy Osherove has been coding for over 15 years, and he consults and trains teams worldwide on the gentle art of unit testing and test-driven development. His blog is at ArtOfUnitTesting.com. Table of Contents PART 1 GETTING STARTED The basics of unit testing A first unit test PART 2 CORE TECHNIQUES Using stubs to break dependencies Interaction testing using mock objects Isolation (mocking) frameworks Digging deeper into isolation frameworks PART 3 THE TEST CODE Test hierarchies and organization The pillars of good unit tests PART 4 DESIGN AND PROCESS Integrating unit testing into the organization Working with legacy code Design and testability
Author: Chris Goward
Author: Chris Goward
Author: Chris Goward
Author: Bryan Eisenberg
Author: James A. Whittaker
Author: Vladimir Khorikov
Author: Rob Fitzpatrick
Author: Adam Goucher
Author: Cem Kaner
Author: Steve Freeman
Author: Roy Osherove