Author: Robyn Peterman
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 288
Book Description
No one in their right freaking mind ever said midlife was magical. Apparently it is.Or at least mine is...Once upon a time there was a paranormal romance author who caught her husband in a compromising position. One divorce later, she's free and ready to start her new life at forty-two. Right? Wrong. Divorced idiot ex: CheckSaved idiot ex from getting murdered by his new nasty gal pal: CheckIdiot ex accused me of trying to kill him: Umm checkStill seeing my fictional characters: Check Teeny tiny crush on my lawyer: Check checkTown under siege by dark forces: Of courseCrazy enough to try and stop it: You bet With the darkness on the horizon, I need to clear my name and get to work. Forming a Goodness Army is on the top of the list. Shockingly, my army consists of my wacky tabacky smoking aunt, my high school counselor who can shift into a house cat, the town gossip who turns invisible after downing five beers and a few fabulous others with nefarious talents. And of course, a cast of fictional characters...who I created and definitely have an opinion on how I should proceed. What could possibly go wrong? I'm going on pure gut instinct at this point, and I can't wait to see how the plot turns out. I may be wrong. I may be write. Either way, I'll just keep turning the pages until I find my happily ever after.
You May Be Write
Author: Robyn Peterman
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 288
Book Description
No one in their right freaking mind ever said midlife was magical. Apparently it is.Or at least mine is...Once upon a time there was a paranormal romance author who caught her husband in a compromising position. One divorce later, she's free and ready to start her new life at forty-two. Right? Wrong. Divorced idiot ex: CheckSaved idiot ex from getting murdered by his new nasty gal pal: CheckIdiot ex accused me of trying to kill him: Umm checkStill seeing my fictional characters: Check Teeny tiny crush on my lawyer: Check checkTown under siege by dark forces: Of courseCrazy enough to try and stop it: You bet With the darkness on the horizon, I need to clear my name and get to work. Forming a Goodness Army is on the top of the list. Shockingly, my army consists of my wacky tabacky smoking aunt, my high school counselor who can shift into a house cat, the town gossip who turns invisible after downing five beers and a few fabulous others with nefarious talents. And of course, a cast of fictional characters...who I created and definitely have an opinion on how I should proceed. What could possibly go wrong? I'm going on pure gut instinct at this point, and I can't wait to see how the plot turns out. I may be wrong. I may be write. Either way, I'll just keep turning the pages until I find my happily ever after.
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 288
Book Description
No one in their right freaking mind ever said midlife was magical. Apparently it is.Or at least mine is...Once upon a time there was a paranormal romance author who caught her husband in a compromising position. One divorce later, she's free and ready to start her new life at forty-two. Right? Wrong. Divorced idiot ex: CheckSaved idiot ex from getting murdered by his new nasty gal pal: CheckIdiot ex accused me of trying to kill him: Umm checkStill seeing my fictional characters: Check Teeny tiny crush on my lawyer: Check checkTown under siege by dark forces: Of courseCrazy enough to try and stop it: You bet With the darkness on the horizon, I need to clear my name and get to work. Forming a Goodness Army is on the top of the list. Shockingly, my army consists of my wacky tabacky smoking aunt, my high school counselor who can shift into a house cat, the town gossip who turns invisible after downing five beers and a few fabulous others with nefarious talents. And of course, a cast of fictional characters...who I created and definitely have an opinion on how I should proceed. What could possibly go wrong? I'm going on pure gut instinct at this point, and I can't wait to see how the plot turns out. I may be wrong. I may be write. Either way, I'll just keep turning the pages until I find my happily ever after.
Several Short Sentences About Writing
Author: Verlyn Klinkenborg
Publisher: Vintage
ISBN: 0307279413
Category : Language Arts & Disciplines
Languages : en
Pages : 226
Book Description
An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg. Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.
Publisher: Vintage
ISBN: 0307279413
Category : Language Arts & Disciplines
Languages : en
Pages : 226
Book Description
An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg. Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.
The Only Grammar Book You'll Ever Need
Author: Susan Thurman
Publisher: Adams Media
ISBN: 1580628559
Category : Language Arts & Disciplines
Languages : en
Pages : 192
Book Description
Never stress over a comma, colon, or dash again! The Only Grammar Book You'll Ever Need is the ideal resource for everyone who wants to produce writing that is clear, concise, and grammatically excellent. Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish. Using dozens of examples, The Only Grammar Book You'll Ever Need provides guidelines for: –Understanding the parts of speech and elements of a sentence –Avoiding the most common grammar and punctuation mistakes –Using correct punctuating in every sentence –Writing clearly and directly –Approaching writing projects, whether big or small Easy to follow and authoritative, The Only Grammar Book You'll Ever Need provides all the necessary tools to make you successful with every type of written expression.
Publisher: Adams Media
ISBN: 1580628559
Category : Language Arts & Disciplines
Languages : en
Pages : 192
Book Description
Never stress over a comma, colon, or dash again! The Only Grammar Book You'll Ever Need is the ideal resource for everyone who wants to produce writing that is clear, concise, and grammatically excellent. Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish. Using dozens of examples, The Only Grammar Book You'll Ever Need provides guidelines for: –Understanding the parts of speech and elements of a sentence –Avoiding the most common grammar and punctuation mistakes –Using correct punctuating in every sentence –Writing clearly and directly –Approaching writing projects, whether big or small Easy to follow and authoritative, The Only Grammar Book You'll Ever Need provides all the necessary tools to make you successful with every type of written expression.
Reading Like a Writer
Author: Francine Prose
Publisher: Union Books
ISBN: 1908526149
Category : Biography & Autobiography
Languages : en
Pages : 263
Book Description
In her entertaining and edifying New York Times bestseller, acclaimed author Francine Prose invites you to sit by her side and take a guided tour of the tools and tricks of the masters to discover why their work has endured. Written with passion, humour and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart – to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; to look to John le Carré for a lesson in how to advance plot through dialogue and to Flannery O’ Connor for the cunning use of the telling detail; to be inspired by Emily Brontë ’ s structural nuance and Charles Dickens’ s deceptively simple narrative techniques. Most importantly, Prose cautions readers to slow down and pay attention to words, the raw material out of which all literature is crafted, and reminds us that good writing comes out of good reading.
Publisher: Union Books
ISBN: 1908526149
Category : Biography & Autobiography
Languages : en
Pages : 263
Book Description
In her entertaining and edifying New York Times bestseller, acclaimed author Francine Prose invites you to sit by her side and take a guided tour of the tools and tricks of the masters to discover why their work has endured. Written with passion, humour and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart – to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; to look to John le Carré for a lesson in how to advance plot through dialogue and to Flannery O’ Connor for the cunning use of the telling detail; to be inspired by Emily Brontë ’ s structural nuance and Charles Dickens’ s deceptively simple narrative techniques. Most importantly, Prose cautions readers to slow down and pay attention to words, the raw material out of which all literature is crafted, and reminds us that good writing comes out of good reading.
The Sense of Structure
Author: George D. Gopen
Publisher: Pearson
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 260
Book Description
This composition guide for students teaches writing from the perspective of readers. Rather than laying out grammatical rules, the text focuses on how readers make decisions concerning what a given sentence or paragraph means. This approach is intended to help students realize what they already intu.
Publisher: Pearson
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 260
Book Description
This composition guide for students teaches writing from the perspective of readers. Rather than laying out grammatical rules, the text focuses on how readers make decisions concerning what a given sentence or paragraph means. This approach is intended to help students realize what they already intu.
Everybody Writes
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 1118905555
Category : Business & Economics
Languages : en
Pages : 325
Book Description
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Publisher: John Wiley & Sons
ISBN: 1118905555
Category : Business & Economics
Languages : en
Pages : 325
Book Description
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Tiny Beautiful Things
Author: Cheryl Strayed
Publisher: Vintage
ISBN: 0307949338
Category : Biography & Autobiography
Languages : en
Pages : 370
Book Description
NATIONAL BESTSELLER • Soon to be a Hulu Original series • The internationally acclaimed author of Wild collects the best of The Rumpus's Dear Sugar advice columns plus never-before-published pieces. Rich with humor and insight—and absolute honesty—this "wise and compassionate" (New York Times Book Review) book is a balm for everything life throws our way. Life can be hard: your lover cheats on you; you lose a family member; you can’t pay the bills—and it can be great: you’ve had the hottest sex of your life; you get that plum job; you muster the courage to write your novel. Sugar—the once-anonymous online columnist at The Rumpus, now revealed as Cheryl Strayed, author of the bestselling memoir Wild—is the person thousands turn to for advice.
Publisher: Vintage
ISBN: 0307949338
Category : Biography & Autobiography
Languages : en
Pages : 370
Book Description
NATIONAL BESTSELLER • Soon to be a Hulu Original series • The internationally acclaimed author of Wild collects the best of The Rumpus's Dear Sugar advice columns plus never-before-published pieces. Rich with humor and insight—and absolute honesty—this "wise and compassionate" (New York Times Book Review) book is a balm for everything life throws our way. Life can be hard: your lover cheats on you; you lose a family member; you can’t pay the bills—and it can be great: you’ve had the hottest sex of your life; you get that plum job; you muster the courage to write your novel. Sugar—the once-anonymous online columnist at The Rumpus, now revealed as Cheryl Strayed, author of the bestselling memoir Wild—is the person thousands turn to for advice.
Write That They May Read
Author: Daniel I. Block
Publisher:
ISBN: 1725252082
Category : Religion
Languages : en
Pages : 539
Book Description
Write That They May Read is a collection of essays written in honor of our mentor, friend, and fellow scholar, Professor Alan R. Millard. Respectful of his contribution to our understanding of writing and literacy in the ancient biblical world, all the essays deal with some aspect of this issue, ranging in scope from archeological artifacts that need to be ""read,"" to early evidence of writing in Israel's world, to the significance of reading and writing in the Bible, including God's own literacy, to the production of books in the ancient world, and the significance of metaphorical branding of God's people with his name. The contributors are distributed among Professor Millard's peers and colleagues in a variety of institutions, his own students, and students of his students. They represent a variety of disciplines including biblical archeology, Egyptology, Assyriology, Hebrew and other Northwest Semitic texts, and the literature of the Bible, and reside in North America, Japan, the United Kingdom, Denmark, and Germany.
Publisher:
ISBN: 1725252082
Category : Religion
Languages : en
Pages : 539
Book Description
Write That They May Read is a collection of essays written in honor of our mentor, friend, and fellow scholar, Professor Alan R. Millard. Respectful of his contribution to our understanding of writing and literacy in the ancient biblical world, all the essays deal with some aspect of this issue, ranging in scope from archeological artifacts that need to be ""read,"" to early evidence of writing in Israel's world, to the significance of reading and writing in the Bible, including God's own literacy, to the production of books in the ancient world, and the significance of metaphorical branding of God's people with his name. The contributors are distributed among Professor Millard's peers and colleagues in a variety of institutions, his own students, and students of his students. They represent a variety of disciplines including biblical archeology, Egyptology, Assyriology, Hebrew and other Northwest Semitic texts, and the literature of the Bible, and reside in North America, Japan, the United Kingdom, Denmark, and Germany.
The Professor Is In
Author: Karen Kelsky
Publisher: Crown
ISBN: 0553419420
Category : Education
Languages : en
Pages : 450
Book Description
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Publisher: Crown
ISBN: 0553419420
Category : Education
Languages : en
Pages : 450
Book Description
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Perennial Seller
Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.