Writing Effective News Releases, 2nd Edition PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Writing Effective News Releases, 2nd Edition PDF full book. Access full book title Writing Effective News Releases, 2nd Edition by Catherine McIntyre. Download full books in PDF and EPUB format.
Author: Catherine McIntyre Publisher: Piccadilly Books ISBN: 9780941599009 Category : Business & Economics Languages : en Pages : 176
Book Description
Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can do just this by using news releases. A large part of the information the public receives from the media is generated through news releases. If you want to publicize anything, but have a limited budget, you can get the publicity you need through news releases. This book, written in easy-to-understnd language, will show you how to write effective news releases. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.
Author: Henrietta J. Tichy Publisher: John Wiley & Sons ISBN: Category : Language Arts & Disciplines Languages : en Pages : 364
Book Description
Who done it?: an introduction; Getting started; Two dozen ways to begin: their advantages and disadvantages; Effective organizing; Easy outlining; Fallacies to forget: misconceptions and misinterpretations; Brevity: the soul of it; The standard of grammar for the professions; The standard of diction for the professions; Style: the personality and character of writing; Style and diction; Style and sentences; Style and paragraphs; Writing memorandums, letters, instructions, and other short forms; The editor and supervisor and the future editor and supervisor.
Author: James Williamson Kershner Publisher: Pearson ISBN: 9780205781126 Category : Feature writing Languages : en Pages : 0
Book Description
Kershner's The Elements of News Writing 3/e is a concise handbook that presents the essential rules of journalism, while offering in-depth analysis of the evolving industry. With comprehensive coverage from history to how-to, and discussions of new media, online journalism, blogging, and social networking, this text covers news writing from a 360 degree view. The Elements of News Writing covers the basics of news writing without the extra verbiage that bogs down many textbooks. The author pays extra attention to grammar and usage, with easy-to-follow basic tips on writing for all types of mass media, new and old.
Author: Mimi Zeiger Publisher: McGraw Hill Professional ISBN: 0071503854 Category : Medical Languages : en Pages : 464
Book Description
Provides immediate help for anyone preparing a biomedical paper by givin specific advice on organizing the components of the paper, effective writing techniques, writing an effective results sections, documentation issues, sentence structure and much more. The new edition includes new examples from the current literature including many involving molecular biology, expanded exercises at the end of the book, revised explanations on linking key terms, transition clauses, uses of subheads, and emphases. If you plan to do any medical writing, read this book first and get an immediate advantage.
Author: Joseph Michael Moxley Publisher: Rowman & Littlefield ISBN: 9780847682584 Category : Business & Economics Languages : en Pages : 258
Book Description
This book offers an inside look at how to publish scholarly articles, book reviews, grants, magazine articles, and commercial and scholarly books.
Author: Paul MacRae Publisher: Broadview Press ISBN: 1460405919 Category : Language Arts & Disciplines Languages : en Pages : 394
Book Description
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Author: Joshua Schimel Publisher: OUP USA ISBN: 0199760233 Category : Juvenile Nonfiction Languages : en Pages : 236
Book Description
This book takes an integrated approach, using the principles of story structure to discuss every aspect of successful science writing, from the overall structure of a paper or proposal to individual sections, paragraphs, sentences, and words. It begins by building core arguments, analyzing why some stories are engaging and memorable while others are quickly forgotten, and proceeds to the elements of story structure, showing how the structures scientists and researchers use in papers and proposals fit into classical models. The book targets the internal structure of a paper, explaining how to write clear and professional sections, paragraphs, and sentences in a way that is clear and compelling.
Author: Matthew Parfitt Publisher: Macmillan ISBN: 0312403933 Category : Language Arts & Disciplines Languages : en Pages : 516
Book Description
Writing in Response is a flexible, brief rhetoric that offers a unique focus on the critical practices of experienced readers—analysis and reflection—the skills at the heart of academic writing. It helps students compose academic essays by showing how active reading and exploratory writing bring fresh ideas to light and how informal response is developed into polished, documented prose. Extensively class tested, Writing in Response emphasizes the key techniques common to reading, thinking, and writing throughout the humanities and social sciences by teaching students the value of a social, incremental, and recursive writing process. Read the preface.
Author: Verne Meyer Publisher: Great Source Education Group Incorporated ISBN: 9781932436006 Category : Business & Economics Languages : en Pages : 292
Book Description
Write for Business, an award-winning business writing and communication resource for professionals in every business field, helps promote effective written and oral communication skills. The easy-to-follow format includes guidelines, models, checklists, and templates to help you save time drafting, revising, and proofreading. Based on the "Seven Traits of Good Writing," Write for Business teaches employees and students to write clear and engaging e-mail messages, project reports, presentations, proposals, and more. The accompanying Companion CD features additional models, interactive lessons and exercises, and Microsoft Word templates, all in an easy-to-use electronic format. The Companion CD helps you improve your writing and communication skills on an individual basis. The Companion CD also includes an eBook version of Write for Business. This electronically searchable version of the print book features hypertext links to get you directly to the material you need. Because Write for Business and the Companion CD are integrated, you can access information in whichever format you prefer.
Author: John Van Rys Publisher: Houghton Mifflin College Division ISBN: 9780618370870 Category : Education Languages : en Pages : 796
Book Description
The Business Writer functions both as a teaching tool and a lifelong reference to help students master the skills they need for effective workplace writing. The text's colorful, handbook-style design brings a fresh, new approach to teaching business writing by presenting material in one- or two-page spreads with bulleted lists, brief explanations, summary boxes, and graphic organizers that deliver information to readers quickly and clearly. Comprehensive and practical coverage—including a focus on the "Seven Traits of Effective Writing," detailed guidelines, models, and checklists—prepares students to complete a wide range of workplace writing tasks. In addition, a wealth of end-of-chapter exercises enables students to practice their writing skills, while helpful activities give students opportunities for effective oral communication. The text's consistent emphasis on the "Seven Traits of Effective Writing" (strong ideas, logical organization, conversational voice, clear words, smooth sentences, correct copy, and reader-friendly design) provides a benchmark for students as they plan and revise their work. It also helps instructors save time as they grade assignments. Annotated sample materials in each chapter show students the key features of typical workplace documents. The authors provide the latest information on using technology to research, write, and design effective documents in both print and electronic formats. Chapter 4, "Writing for Diversity," discusses how to write for individuals from different cultures or with limited English-language skills. Chapter 50, "Addressing ESL Issues," offers specialized guidance on sentence structure, word choice, grammar, and mechanics. Exercises at the end of each chapter help students think critically about the material they have just learned and apply that knowledge to various writing assignments.
Author: Catherine McIntyre
Author: Henrietta J. Tichy
Author: James Williamson Kershner
Author: Mimi Zeiger
Author: Joseph Michael Moxley
Author: Paul MacRae
Author: Joshua Schimel
Author: Wendy Laura Belcher
Author: Matthew Parfitt
Author: Verne Meyer
Author: John Van Rys