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Author: Jon Gordon Publisher: John Wiley & Sons ISBN: 1119430275 Category : Business & Economics Languages : en Pages : 122
Book Description
From bestselling author Jon Gordon and rising star Damon West comes The Coffee Bean: an illustrated fable that teaches readers how to transform their environment, overcome challenges, and create positive change. Life is often difficult. It can be harsh, stressful, and feel like a pot of boiling hot water. The environments we find ourselves in can change, weaken, or harden us, and test who we truly are. We can be like the carrot that weakens in the pot or like the egg that hardens. Or, we can be like the coffee bean and discover the power inside us to transform our environment. The Coffee Bean is an inspiring tale that follows Abe, a young man filled with stress and fear as he faces challenges and pressure at school and home. One day after class, his teacher shares with him the life-changing lesson of the coffee bean, and this powerful message changes the way he thinks, acts, and sees the world. Abe discovers that instead of letting his environment change him for the worse, he can transform any environment he is in for the better. Equipped with this transformational truth, Abe embarks on an inspirational journey to live his life like the coffee bean. Wherever his life takes him, from school, to the military, to the business world, Abe demonstrates how this simple lesson can unleash the unstoppable power within you. A delightful, quick read, The Coffee Bean is purposely written and designed for readers of all ages so that everyone can benefit from this transformational lesson. This is a book and message that, when read and shared, has the power to change your life and the world around you. You just have to decide: are you a carrot, egg, or coffee bean?
Author: Robert W. Bly Publisher: Entrepreneur Press ISBN: 1613083890 Category : Business & Economics Languages : en Pages : 319
Book Description
BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Author: Bill Aulet Publisher: John Wiley & Sons ISBN: 1118692284 Category : Business & Economics Languages : en Pages : 288
Book Description
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
Author: Wisconsin Coastal Management Publisher: Wisconsin Historical Society Press ISBN: 0870209183 Category : Nature Languages : en Pages : 437
Book Description
Lakes Superior and Michigan have long played a vital role in shaping our state’s history, culture and economy. For forty years, the Wisconsin Coastal Management Program has collaborated with governments and nonprofit organizations to preserve and protect this crucial resource, and, since 2002, has promoted public awareness of issues affecting the lakes in its annual Wisconsin Great Lakes Chronicle. Great Lakes Chronicle: Essays on Coastal Wisconsin brings together more than one hundred articles by coastal management practitioners, providing a broad perspective on issues affecting Wisconsin’s Great Lakes shorelines, and advocating for the wise and balanced use of our coastal environment for the benefit of people now and in the future.
Author: August Derleth
Author: August Derleth
Author: Jon Gordon
Author: Robert W. Bly
Author: United States. Congress. Senate. Committee on Small Business
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Author: Bill Aulet
Author: Wisconsin Coastal Management
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