Author: Jonah Sachs Publisher: Harvard Business Press ISBN: 1422143570 Category : Business & Economics Languages : en Pages : 276
Book Description
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Author: Kris Vallotton Publisher: Baker Books ISBN: 1441270167 Category : Religion Languages : en Pages : 208
Book Description
You know the battle is raging--but are you fighting the right enemy? Just as enemies fought Joshua in the Promised Land, and Nehemiah faced opposition as he rebuilt the walls of Jerusalem, our enemy will fight us as we approach the spiritual terrain God has promised us. Most Christians retreat at the first sign of conflict because they fail to recognize the true nature of the battle. But you can prevail in freedom and joy. Sharing his deeply personal story of demonic bondage, torment and ultimate deliverance, pastor and bestselling author Kris Vallotton turns the idea of spiritual warfare as we know it on its head. He reveals the diabolical lies and strategies of the enemy--attacks and traps so subtle and deceptive that we may find our souls and hearts imprisoned without even knowing it. No more! Now you can win the invisible battle against sin and the enemy. Victory is within your grasp. Will you take hold? "It is with great excitement that I recommend this book to you, knowing that fruit will increase until Jesus gets His full reward."--Bill Johnson, author, When Heaven Invades Earth and The Essential Guide to Healing, senior pastor, Bethel Church, Redding, California
Author: Gary D. Schmidt Publisher: Houghton Mifflin Harcourt ISBN: 0618724834 Category : Juvenile Fiction Languages : en Pages : 313
Book Description
During the 1967 school year, on Wednesday afternoons when all his classmates go to either Catechism or Hebrew school, seventh-grader Holling Hoodhood stays in Mrs. Baker's classroom where they read the plays of William Shakespeare and Holling learns muchof value about the world he lives in.
Author: Scholastic Inc Publisher: Scholastic Inc. ISBN: 0545169690 Category : Juvenile Nonfiction Languages : en Pages : 7
Book Description
Coming to a galaxy near you! A perfect introduction to the legendary Star Wars characters, this board book features the most popular heroes. Simple text and beautiful action-packed photos introduce Luke, Leia, and the others who fight to save the galaxy! Designed for the young Jedi-in-training, Star Wars: Heroes will take children to a galaxy far, far away...into the Star Wars story that was a defining moment for many of today's parents.
Author: Craig Groeschel Publisher: Zondervan ISBN: 0310362733 Category : Religion Languages : en Pages : 254
Book Description
MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Author: Osamu Inoue Publisher: Vertical Inc ISBN: 1647291453 Category : Business & Economics Languages : en Pages : 231
Book Description
Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won. Topics include: How where you put your company is just as important as how you run it: being in Kyoto From work force to policies, why Nintendo's "just enough" attitude succeeds Why the ability to read a balance sheet is overrated Respect seniority but approve huge R&D budgets for talented junior employees Allowing maximum communication between disparate divisions (hardware and software) Enlarging the pie: going after casual gamers (The art of mainstreaming) How the Wii will be the next major household appliance and the DSi will be the cell phone of the future. Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.
Author: Wesley Clark Publisher: ISBN: Category : History Languages : en Pages : 248
Book Description
Discusses America's involvement in Iraq, including the risks, triumphs, and repercussions, and offers alternatives to future dealings with Iraq and the War on Terrorism.
Author: Jonah Sachs Publisher: Harvard Business Press ISBN: 1422143562 Category : Business & Economics Languages : en Pages : 276
Book Description
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
Author: Honey Rand Publisher: Xlibris Corporation ISBN: Category : Nature Languages : en Pages : 294
Book Description
Retired Green Beret Steve Monsees stood before the Governing Board. He represented neighbors and neighborhoods that believed their lakes were diminished or destroyed because cheap water was needed to fuel growth. He was nervous. They had all the power. He was angry. They refused to use their power to protect the environment. When he spoke, his voice cracked, his hands shook, but he was determined that they would hear him, really hear him, and that things would change. Water wars are being fought in communities around the United States and world. Driven by drought, economics, and the ongoing pressure of growth, the battle for control and protection of water resources will be with us forever. This is the story of a dispute over public water supply development and use in west central Florida. It's about politics and policy development, but it's also about people. After years of bitter dispute, the local governments and the regional regulator sought a means to move beyond conflict to collaboration. The story describes what people said and did, how policy was made, and what happens to the people who are trying to make it work.
Author: Jonah Sachs
Author: Jonah Sachs
Author: Kris Vallotton
Author: Gary D. Schmidt
Author: Scholastic Inc
Author: Craig Groeschel
Author: Osamu Inoue
Author: Wesley Clark
Author: Jonah Sachs
Author: Honey Rand