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Author: Grahame R. Dowling Publisher: MIT Press ISBN: 0262335093 Category : Business & Economics Languages : en Pages : 275
Book Description
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.
Author: Grahame R. Dowling Publisher: MIT Press ISBN: 0262335093 Category : Business & Economics Languages : en Pages : 275
Book Description
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.
Author: David Waller Publisher: Oneworld ISBN: 9781786073518 Category : BUSINESS & ECONOMICS Languages : en Pages : 304
Book Description
Your reputation affects everything, the opportunities that come your way in business and in life - learn the rules to life's most important game...
Author: Grahame Robert Dowling Publisher: ISBN: 9780262335089 Category : BUSINESS & ECONOMICS Languages : en Pages : 261
Book Description
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
Author: Gloria Origgi Publisher: Princeton University Press ISBN: 069119632X Category : Business & Economics Languages : en Pages : 292
Book Description
A compelling exploration of how reputation affects every aspect of contemporary life Reputation touches almost everything, guiding our behavior and choices in countless ways. But it is also shrouded in mystery. Why is it so powerful when the criteria by which people and things are defined as good or bad often appear to be arbitrary? Why do we care so much about how others see us that we may even do irrational and harmful things to try to influence their opinion? In this engaging book, Gloria Origgi draws on philosophy, social psychology, sociology, economics, literature, and history to offer an illuminating account of an important yet oddly neglected subject. Compellingly written and filled with surprising insights, Reputation pins down an elusive subject that affects us all.
Author: Peter Roper Publisher: Book Shaker ISBN: 9781781330852 Category : Business & Economics Languages : en Pages : 180
Book Description
You never get a second chance to make a first impression - but it's amazing how many so-called professionals play Russian roulette with their reputations. It's no longer down to word-of-mouth - the world wide web spreads information round the world in seconds. If you're in business you need to take the steps that will protect your reputation - as well as taking advantage of the means of enhancing it. If you have staff, clients and suppliers you'll also want to be aware of what they are saying about you - and educate them to be effective marketers for your business. This book will give you the ammunition you need to... take control of what is said about your business; effectively use the tools that will influence your reputation; plan, protect and promote your reputation on an ongoing basis; harness the power of your staff to enhance your reputation; raise your profile and stand out from the crowd; ensure you are playing the reputation game by the new rules. Can you afford NOT to read it?
Author: Rob Brown Publisher: John Wiley & Sons ISBN: 1119274451 Category : Business & Economics Languages : en Pages : 272
Book Description
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
Author: Ehsan Honary Publisher: Total Diplomacy ISBN: 1419661930 Category : Psychology Languages : en Pages : 342
Book Description
Do you want to win in the game of Risk? Have you always wanted to win against your cousin in the game of Risk? Do you feel frustrated when they gang up on you and you cannot do much about it? Or perhaps you made a reputation for yourself as the greatest Risk player ever, only to lose in the next game and the one after that! Read Total Diplomacy. This book aims to teach you how to beat them all in your own sweet way. But that's not all. Learn how to use diplomacy effectively to get what you want in life. There is a lot to learn from history and its great leaders. You will see how you can apply this knowledge to negotiate more successfully and be in control of people. You will learn the art if influence and persuasion and will be able to apply it immediately to your Risk games. Any complex system can be exploited by its users. This book is not just about Risk or use of strategy in games. It aims to enhance your personal skills too. * The best tactics and strategies to use in Risk* How to learn by example* How to understand a player's psychology* How to debate with people and influence them* When it is wise to break a deal or an alliance* How to control your emotions and exploit others' weaknesses* The best strategies to use if you are playing repeatedly against the same players* How to be deceptive and how to recognise deceptive behaviour* The best online strategies* How to negotiate successfully and make cunning deals
Author: Rob Brown Publisher: John Wiley & Sons ISBN: 111927446X Category : Business & Economics Languages : en Pages : 177
Book Description
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
Author: Michael Fertik Publisher: Hachette UK ISBN: 0349406847 Category : Business & Economics Languages : en Pages : 257
Book Description
In a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent. In The Reputation Economy, Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of Reputation.com. Discover: *Which keywords to include in your CV, performance review, and LinkedIn profile to ensure you come up at the top of recruiters and potential employers' search results *How to curate your on and offline activity in way that will reduce the risk profile (and therefore your premiums) calculated by insurers *How to lure venture capital for your business idea or start-up, court low interest rates from investors, and garner the attention of tech giants like Google and Microsoft *How to hide the negative information (or information that doesn't match how you want to be perceived) that's out in the ether. There's nothing you can do to erase that digital footprint, but there are tricks you can use to keep it from being discovered. It will also show how you can use all this technology evaluate others' reputations so you always know who you're dealing with, whether it's a potential employee, investor or romantic partner. In short, The Reputation Economy will show you how to become 'reputation rich' in a world where your digital reputation is as valuable as the cash in your wallet.
Author: Alan G. Lafley Publisher: Harvard Business Press ISBN: 142218739X Category : Business & Economics Languages : en Pages : 274
Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author: Grahame R. Dowling
Author: Grahame R. Dowling
Author: David Waller
Author: Grahame Robert Dowling
Author: Gloria Origgi
Author: Peter Roper
Author: Rob Brown
Author: Ehsan Honary
Author: Rob Brown
Author: Michael Fertik
Author: Alan G. Lafley