Author: Michael McQueen Publisher: Morgan James Publishing ISBN: 1630478229 Category : Business & Economics Languages : en Pages : 285
Book Description
Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?” As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470613580 Category : Business & Economics Languages : en Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Dennis Peacocke Publisher: Destiny Image Incorporated ISBN: 9780961893415 Category : Religion Languages : en Pages : 180
Book Description
Christianity once turned the world upside down, but today it is considered irrelevant. In this book Dennis Peacocke provides us with the answers. He exposes the lies that are crippling the church and reveals how we can recapture the Church's original vision and power for discipling all nations.
Author: Brett Friedman Publisher: Naval Institute Press ISBN: 1682471640 Category : History Languages : en Pages : 184
Book Description
Originally setting out to write the very book that he would have wanted to own as a young infantryman, the author penned On Tactics as a remedy for navigating the chaotic and inchoate realm of tactical theory. Challenging centuries-old conventional wisdom regarding the principles of war, tactics, and the roles of strategy, doctrine, experiential learning, and military history, Friedman's work offers a striking synthesis of thinking on tactics as well as strategy. Part One of the book establishes a tactical system meant to replace the Principles of War checklist. First, the contextual role of tactics with regards to strategy and war will be established. This will necessarily lean on major strategic theories in order to illuminate the role of tactics. This section will be formed around the Physical, Mental, and Moral planes of battlefield interaction used by theorists such as J.F.C Fuller and John Boyd. Each plane will then be examined in turn, and many of the classic Principles of War will be discussed along with some new ones. It will present some standard methods that tacticians can use to gain an advantage on the battlefield using historical examples that illustrate each concept. These "tactical tenets" include maneuver, mass, firepower, tempo, surprise, deception, confusion, shock, and the role of the moral aspects of combat. Finally, Part One will circle back around by discussing the role of tactical victory- once achieved- in contributed to a strategy. Part One is short by design. It is intended to be both compelling and easily mastered for junior non-commissioned officers and company grade officers, while still rich enough to be interesting to both specialist and non-specialist academics. It is a book meant not just for bookshelves but also for ruck sacks and cargo pockets. Part Two builds on Part One by exploring concepts with which the tactician must be familiar with such as the culminating point of victory, mission tactics and decentralized command and control, offensive and defensive operations, and the initiative. Part Three will conclude the book examining implications of the presented tactical systems to a variety of other issues in strategic studies.
Author: Craig Groeschel Publisher: Zondervan ISBN: 0310362733 Category : Religion Languages : en Pages : 254
Book Description
MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Author: Stephen Biddle Publisher: Princeton University Press ISBN: 1400837820 Category : Political Science Languages : en Pages : 352
Book Description
In war, do mass and materiel matter most? Will states with the largest, best equipped, information-technology-rich militaries invariably win? The prevailing answer today among both scholars and policymakers is yes. But this is to overlook force employment, or the doctrine and tactics by which materiel is actually used. In a landmark reconception of battle and war, this book provides a systematic account of how force employment interacts with materiel to produce real combat outcomes. Stephen Biddle argues that force employment is central to modern war, becoming increasingly important since 1900 as the key to surviving ever more lethal weaponry. Technological change produces opposite effects depending on how forces are employed; to focus only on materiel is thus to risk major error--with serious consequences for both policy and scholarship. In clear, fluent prose, Biddle provides a systematic account of force employment's role and shows how this account holds up under rigorous, multimethod testing. The results challenge a wide variety of standard views, from current expectations for a revolution in military affairs to mainstream scholarship in international relations and orthodox interpretations of modern military history. Military Power will have a resounding impact on both scholarship in the field and on policy debates over the future of warfare, the size of the military, and the makeup of the defense budget.
Author: Jerry Savelle Publisher: ReadHowYouWant.com ISBN: 1459606515 Category : Religion Languages : en Pages : 254
Book Description
This book is a training manual for Christian soldiers, motivating believers to not give up and encouraging them that God's Word is true when it claims that He will come through for them as long as they do not quit. Dr. Jerry Savelle, who admits that he was once a quitter himself, writes candidly about his own experiences and challenges God's arm...
Author: Christian P. Potholm Publisher: Rowman & Littlefield ISBN: 9781442201309 Category : History Languages : en Pages : 302
Book Description
What are the independent variables that determine success in war? Drawing on 40 years of studying and teaching war, political scientist Christian P. Potholm presents a 'template of Mars, ' seven variables that have served as predictors of military success over time and across cultures. In Winning at War, Potholm explains these variables--technology, sustained ruthlessness, discipline, receptivity to innovation, protection of military capital from civilians and rulers, will, and the belief that there will always be another war--and provides case studies of their implementation, from ancient battles to today.
Author: Michael McQueen
Author: David A. Aaker
Author: Dennis Peacocke
Author: Brett Friedman
Author: Carl von Clausewitz
Author: Ladi Ogabo
Author: Craig Groeschel
Author: Stephen Biddle
Author: Jerry Savelle
Author: Christian P. Potholm