Why Mexicans Don't Drink Molson PDF Download

Author: Andrea Mandel-Campbell
Publisher: D & M Publishers
ISBN: 192668592X
Category : Business & Economics
Languages : en
Pages : 338

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Book Description
Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.

Author: May Chazan
Publisher: Between the Lines
ISBN: 1771130288
Category : Social Science
Languages : en
Pages : 340

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Book Description
"Home and Native Land takes its vastly important topic and places it under a new, penetrating light, shifting focus from the present grounds of debate onto a more critical terrain. The book's articles, by some of the foremost critical thinkers and activists on issues of difference, diversity, and Canadian policy, challenge sedimented thinking on the subject of multiculturalism. Not merely "another book" on race relations, national identity, or the post 9-11 security environment, this collection forges new and innovative connections by examining how multiculturalism relates to issues of migration, security, labour, environment/nature, and land. These novel pairings illustrate the continued power, limitations, and, at times, destructiveness of multiculturalism, both as policy and as discourse."--Publisher's note.

Author: Melissa Aronczyk
Publisher: Oxford University Press, USA
ISBN: 0199752176
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Author: David M. Fahey
Publisher: Bloomsbury Publishing USA
ISBN:
Category : History
Languages : en
Pages : 968

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Book Description
Alcohol and drugs play a significant role in society, regardless of socioeconomic class. This encyclopedia looks at the history of all drugs in North America, including alcohol, tobacco, prescription drugs, cannabis, cocaine, heroin, methamphetamine, and even chocolate and caffeinated drinks. This two-volume encyclopedia provides accessibly written coverage on a wide range of topics, covering substances ranging from whiskey to peyote as well as related topics such as Mexican drug trafficking and societal effects caused by specific drugs. The entries also supply an excellent overview of the history of temperance movements in Canada and the United States; trends in alcohol consumption, its production, and its role in the economy; as well as alcohol's and drugs' roles in shaping national discourse, the creation of organizations for treatment and study, and legal responses. This resource includes primary documents and a bibliography offering important books, articles, and Internet sources related to the topic.

Author: Karen Dubinsky
Publisher: University of Toronto Press
ISBN: 1442606894
Category : History
Languages : en
Pages : 305

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Book Description
Even though they are aware of the Third World in relation to their daily lives, most Canadians know little about the historical foundations and complex nature of their country's entanglements with non-Western societies. Canada and the Third World provides a long overdue introduction to Canada's historical relationship with the Third World. The book critically explores this relationship by asking four central questions: how can we understand the historical roots of Canada's relations with the Third World? How have Canadians, individuals and institutions alike, practiced and imagined development? How can we integrate Canada into global histories of empire, decolonization, and development? And how should we understand the relationship between issues such as poverty, racism, gender equality, and community development in the First and Third World alike?

Author: Jeanette Hanna
Publisher: Douglas & McIntyre
ISBN: 9781553652755
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
"Ikonica is the first exploration of Canada's rich and unique brand heritage. Authors Jeannette Hanna and Alan Middleton shed light on the evolution of our country's best-known brands, from the Hudson's Bay Company to Canadian Tire. The visual tour of Canada's branding environment highlights the prime movers, the triumphs and the failures." "Both Hanna and Middleton draw on years of experience as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like Cirque du Soleil to domestic upstarts like WestJet. The heart of the books is almost thirty interview with a "who's who" of major business and cultural figures including Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain Foods), and William Thorsell (Royal Ontario Museum). The authors' provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace."--BOOK JACKET.

Author: Roland Paris
Publisher: University of Toronto Press
ISBN: 1442626976
Category : Business & Economics
Languages : en
Pages : 237

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Book Description
In The World Won t Wait, some of Canada s brightest thinkers presentessays onboth classic foreign policy issues such as international security, human rights, and global institutions and emerging issues like internet governance, climate change, and sustainable development."

Author: Andrew Smith
Publisher: University of Toronto Press
ISBN: 1442616121
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
Today's globalization debates pit neoliberals, who favour even deeper integration into the global economy, against neo-mercantilists, who call for a relatively selective approach to globalization and the return to more interventionist industrial policies. Both sides claim to have the facts on their side. Inspired by the work of economists Ha-Joon Chang and Dani Rodrik, editors Andrew Smith and Dimitry Anastakis bring together essays from both historians and economists in this collection to test claims that wealth comes from either protectionism or free trade. With empirical research that spans more than a century of Canadian history, Smart Globalization demonstrates that Canada's success stemmed neither from complete openness to globalization or policies of isolation and self-sufficiency.

Author: Robert A. Pastor
Publisher: OUP USA
ISBN: 0199782415
Category : Biography & Autobiography
Languages : en
Pages : 287

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Book Description
In its first seven years, the North American Free Trade Agreement (NAFTA) tripled trade and quintupled foreign investment among the U.S., Mexico, and Canada, increasing its share of the world economy. In 2001, however, North America peaked. Trade slowed among the three, manufacturing jobs shrunk, and illegal migration and drug-related violence soared. Europe caught up, and China leaped ahead. In The North American Idea , eminent scholar and policy-maker Robert A. Pastor explains that NAFTA's mandate was too limited to address the new North American agenda. Instead of offering bold initiatives like a customs union to expand trade, the three leaders thought small. Interest groups stalemated the small ideas as they inhibited the bolder proposals, and the governments accomplished almost nothing. To overcome this resistance and re-invigorate the continent, the leaders need to start with an idea based on a principle of interdependence. If one country fails, all three are harmed, and if one grows, they all benefit. Drawing on first-hand experience as a policy-maker and analyst, Pastor shows how this idea--once woven into the national consciousness of the three countries--could mobilize public support for continental solutions to problems that have confounded each nation working on its own. To stimulate trade and reduce illegal migration, for example, the three countries could set up a fund to invest in the continent's infrastructure. Such a fund would be impossible without leadership and an idea of the continent's current importance and its future promise. Providing essential historical context and challenging readers to view the continent in a new way, Robert Pastor offers an expansive vision and a detailed blueprint for a more integrated, dynamic, and equitable North America.

Author: R. William Ayres
Publisher: St. Martin's Press
ISBN: 1429986182
Category : Business & Economics
Languages : en
Pages : 238

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Book Description
Recession-hit American companies are sending people overseas in record numbers in search of new business. But sadly around 75 percent of these expats fail, costing an estimated two billion dollars a year. CEOs, vice presidents of international marketing, and HR departments must learn how to choose and educate the right people to send overseas. Beyond helping companies to save money, this book will help save their reputations in foreign markets, strengthen their relations with partners and governments, and increase their sales and brand loyalty. Dotted with dozens of real-life stories gleaned from the authors' globe-trotting experiences, Carry a Chicken in Your Lap answers these questions: · Why do major corporations keep choosing the wrong people for jobs overseas? · What should they do differently, and how should they do it? · In addition to the billions of dollars lost, what does it cost a company in terms of public standing in a foreign market when it sends the wrong people? · What specific damage do the wrong people do and can any of it be corrected? (The answer may surprise you.) Bruce Alan Johnson's Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business is the resource you need to ensure success overseas.