Author: Paul Feldwick Publisher: Troubador Publishing Ltd ISBN: 1800468997 Category : Business & Economics Languages : en Pages : 234
Book Description
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
Author: Paul Feldwick Publisher: Troubador Publishing Ltd ISBN: 1784628468 Category : Business & Economics Languages : en Pages : 208
Book Description
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Author: Wiemer Snijders Publisher: Troubador Publishing Ltd ISBN: 1789012791 Category : Business & Economics Languages : en Pages : 398
Book Description
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Author: Eunice Aquilina Publisher: Troubador Publishing Ltd ISBN: 1800462425 Category : Business & Economics Languages : en Pages : 216
Book Description
An embodied approach to developing women leaders which invites us to re-write our interpretation of power, from the prevailing ‘power over’ to ‘power with’ developing a felt sense that the whole is greater than any one individual. This is the pathway to creating organisations that work for everyone. The book integrates different perspectives and theoretical frames with the author’s own experience of working with women leaders in organisations combined with action research. It sets out how women are able to dismantle the internal barriers that maintain the status quo and become a powerful force for change. The book gives voice to some incredible women who bravely step out of the shadows to let themselves be seen. They each share honest and often moving accounts of how they have reclaimed themselves as women and now embody a strong leadership presence. These stories weave together to inspire, provoke and empower. Individual and collective transformation are interdependent and inseparable. When women come together and support one another it is possible to transcend the norms and social forces and shift the prevailing culture. We can create more inclusive cultures where everyone, women and men, can participate and contribute to the benefit of all. It’s time to rewrite our interpretation of power, it's time to make a difference.
Author: Laura J Cahill Publisher: Troubador Publishing Ltd ISBN: 1800465513 Category : Sports & Recreation Languages : en Pages : 728
Book Description
Putting a modern spin on some childhood stories, Safety Fables for Today introduces Zac and the Beanstalk, cautioning against dropped objects and falls from height; a Perilous Porridge Pot, overflowing with oats and useful insights on preventing loss of containment; a Super-Sized Swede presenting big manual handling challenges, and updated versions of many other familiar tales too. In embarking upon this journey, Laura J Cahill draws on the power of storytelling, helped by a liberal sprinkling of fairy dust and the company of some fictional folk along the way, providing fresh thought for those seeking to properly manage their activities, and a gentle bedtime read for anyone else with a passing interest in the field of health and safety. Needless to say, there’s more to these tales and their characters than first meets the eye – not least because of the insights they offer to organisations seeking to control real-world risks, reinvigorate health and safety agendas, and secure happy endings of their own. Through understanding the messages conveyed by these fictional players and addressing these within their own workplace settings, readers can play their part in ensuring that beyond simply living happily, workers remain injury-free, enjoy good health, and live safely ever after too.
Author: James Hurman Publisher: ISBN: 9780958299732 Category : Advertising Languages : en Pages : 186
Book Description
Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.
Author: Asomi Ithia Publisher: Troubador Publishing Ltd ISBN: 1838590633 Category : Business & Economics Languages : en Pages : 112
Book Description
Product management starts here. Before building and managing products in mid-to-large organisations, product people need to understand the organisation’s aims, strategies and culture and what they mean for them. Product Management: Understanding Business Context and Focus explores how business context and focus relate to, and impact, product management, from the organisation’s vision statement to objectives, strategy, values and culture. Looking specifically at what each encompasses, the book examines the different approaches taken by organisations and how this flows down to and can be navigated by product people. Product Management: Understanding Business Context and Focus is the second of a four book series. Together, the books are designed to provide a straight-talking and pragmatic approach to the creation, delivery and management of products in such a way that creates value for your customers and business.
Author: Kevin J. Anderson Publisher: ECW Press ISBN: 1770411216 Category : Fiction Languages : en Pages : 316
Book Description
Created in collaboration with the legendary rock band, Rush, best-selling author Kevin J. Anderson offers a novelization of group's new album.
Author: Paul Feldwick
Author: Paul Feldwick
Author: Wiemer Snijders
Author: Eunice Aquilina
Author: Laura J Cahill
Author: James Hurman
Author: 
Author: Asomi Ithia
Author: William Cowper
Author: Kevin J. Anderson