Author: Publisher:
ISBN:
Category : Games & Activities
Languages : en
Pages : 124
Book Description
Who's Buying Entertainment
Author: Who's Buying by Age
Author: New Strategist Publications, IncPublisher: New Strategist Publications
ISBN: 9781933588513
Category : Design
Languages : en
Pages : 202
Book Description
Who's Buying Which Popular Short Fiction Now, & What Are They Paying?
Author: Anne HartPublisher: iUniverse
ISBN: 1532000227
Category : Reference
Languages : en
Pages : 329
Book Description
Online booksellers are rapidly becoming online publishers. Sell your short fiction or nonfiction to the newest markets. Anyone who publishes your compiled short stories, novels, or nonfiction is looking for more opportunities to market your work. If you have published your stories or nonfiction with a mainstream or print-on-demand publisher, that firm cooperates with online booksellers. They probably want to leverage serial rights opportunities with your short stories, articles, or nonfiction excerpts from your books. After publication, you need to drive people to online booksellers' Web sites and your own to create visibility. The revolution is in virtual book tours and online marketing with booksellers. Another hidden market is short story publishing rights' auctions online to create visibility. You sell your writing as you'd sell a product at one of the online auctions. Long before finding any publisher or after the "face-out shelf life" of your book is over, sell or pre-sell your creations online. Offer short stories or articles to the public for a small fee to download. The music and movie industry do it. So can you. Online booksellers already are famous for a targeted community of readers that buy online. That's only one hint of hidden markets for authors that want to be well-paid for short stories or brief nonfiction. Here's how to write, customize, and market precisely what these merchants want. Here's how to pose the least financial risk to them.
The Library of Entertainment
Author: The Definitive Guide to Entertainment Marketing
Author: Al LiebermanPublisher: FT Press
ISBN: 0133092305
Category : Business & Economics
Languages : en
Pages : 305
Book Description
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
The Politics of Princely Entertainment
Author: Valeria De LuccaPublisher: Oxford University Press
ISBN: 0190631147
Category : Music
Languages : en
Pages : 409
Book Description
Throughout early modern Europe, patronage became a means for the dominant classes to highlight their wealth, intellectual finesse, and cultural and political agendas, particularly within the court and religious institutions. Musical events like operas and carnival parades were an especially essential component of this patronage. However, the ways in which music patronage changed during the second half of the seventeenth century have largely remained underexplored. At the time, profound social and cultural transformations influenced the production and consumption of music in radical and permanent ways, not least through the influence of the Colonna family - Prince Lorenzo Onofrio Colonna and his wife Maria Mancini. Two of the most active patrons of seventeenth-century Italy, they were particularly active in the musical life of Rome. Through their sponsorship of an unprecedented number of operas, serenatas, and oratorios, they supported the careers of the most prominent composers, librettists, and musicians of the period. A new exploration of this period of music patronage, The Politics of Princely Entertainment follows Lorenzo Onofrio and Maria beyond the borders of Rome and through their far-reaching personal and institutional travels - to Venice, Naples, and the Kingdom of Aragon. Author Valeria De Lucca traces the journeys of not only scores and librettos, but also the singers, composers, and librettists whose art reached these distant corners of Europe through the Colonna family's patronage activities. The Politics of Princely Entertainment is a welcome addition to scholarly understanding of music patronage beyond traditional boundaries of gender, geography, and institutions.
Used and Rare
Author: Lawrence GoldstonePublisher: Macmillan
ISBN: 0312156820
Category : Antiques & Collectibles
Languages : en
Pages : 224
Book Description
Years ago, the Goldstones fled high-paying jobs in Manhattan to live and write in the Berkshires. Enough of an overachieving spark remained to ignite a contest when the search for inexpensive birthday gifts began. While Lawrence settled for a bath brush, Nancy tracked down a ten-dollar copy of War and Peace, and the couple's love affair with book collecting was born. What started as a last resort on the quest for a cheap gift soon became an addiction. The Goldstones found themselves visiting every rare-book store between Boston and Manhattan, spending ever increasing amounts of money on first editions, leather-bound classics, and out-of-print volumes. Along the way, they gained an education in books - and in people - that we can all savor.
Who Owns the Media?
Author: Benjamin M. CompainePublisher: Routledge
ISBN: 1135679223
Category : Social Science
Languages : en
Pages : 902
Book Description
This thorough update to Benjamin Compaine's original 1979 benchmark and 1982 revisit of media ownership tackles the question of media ownership, providing a detailed examination of the current state of the media industry. Retaining the wealth of data of the earlier volumes, Compaine and his co-author Douglas Gomery chronicle the myriad changes in the media industry and the factors contributing to these changes. They also examine how the media industry is being reshaped by technological forces in all segments, as well as by social and cultural reactions to these forces. This third edition of Who Owns the Media? has been reorganized and expanded, reflecting the evolution of the media industry structure. Looking beyond conventional wisdom and expectations, Compaine and Gomery examine the characteristics of competition in the media marketplace, present alternative positions on the meanings of concentration, and ultimately urge readers to draw their own conclusions on an issue that is neither black nor white. Appropriate for media practitioners and sociologists, historians, and economists studying mass media, this volume can also be used for advanced courses in broadcasting, journalism, mass communication, telecommunications, and media education. As a new benchmark for the current state of media ownership, it is invaluable to anyone needing to understand who controls the media and thus the information and entertainment messages received by media consumers.
Trading Binary Options
Author: Abe CofnasPublisher: John Wiley & Sons
ISBN: 1119194180
Category : Business & Economics
Languages : en
Pages : 244
Book Description
A clear and practical guide to using binary options to speculate, hedge, and trade Trading Binary Options is a strategic primer on effectively navigating this fast-growing segment. With clear explanations and a practical perspective, this authoritative guide shows you how binaries work, the strategies that bring out their strengths, how to integrate them into your current strategies, and much more. This updated second edition includes new coverage of Cantor-Fitzgerald binaries, New York Stock Exchange binaries, and how to use binaries to hedge trading, along with expert insight on the markets in which binaries are available. Independent traders and investors will find useful guidance on speculating on price movements or hedging their stock portfolios using these simple, less complex options with potentially substantial impact. Binary options provide either a fixed payout or nothing at all. While it sounds simple enough, using them effectively requires a more nuanced understanding of how, where, and why they work. This book provides the critical knowledge you need to utilize binary options to optimal effect. Learn hedging and trading strategies specific to binaries Choose the markets with best liquidity and lowest expenses Find the right broker for your particular binary options strategy Utilize binaries in conjunction with other strategies Popular in the over-the-counter market, binary options are frequently used to hedge or speculate on commodities, currencies, interest rates, and stock indices. They have become available to retail traders through the Chicago Board Options Exchange and the American Stock Exchange, as well as various online platforms, allowing you the opportunity to add yet another tool to your investing arsenal. Trading Binary Options is the essential resource for traders seeking clear guidance on these appealing options.
This Business of Concert Promotion and Touring
Author: Ray D. WaddellPublisher: Billboard Books
ISBN: 0823076873
Category : Music
Languages : en
Pages : 274
Book Description
The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring