When the Headline Is You PDF Download

Author: Jeff Ansell
Publisher: John Wiley & Sons
ISBN: 0470543949
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Author: Paul LaRocque
Publisher: Marion Street Press, Inc.
ISBN: 9780972993708
Category : Language Arts & Disciplines
Languages : en
Pages : 102

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Book Description
A step-by-step guide to writing better headlines and captions.

Author: David Garfinkel
Publisher: Morgan James Publishing
ISBN: 1600370225
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

Author: Clemency Burton-Hill
Publisher: Headline Home
ISBN: 1472251830
Category : Music
Languages : en
Pages : 448

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Book Description
As featured in the Telegraph and on Radio 4's Today programme. 'A magnificent treasury . . . a fascinating tour de force.' Observer 'Year of Wonder is an absolute treat - the most enlightening way to be guided through the year.' Eddie Redmayne Classical music for everyone - an inspirational piece of music for every day of the year, celebrating composers from the medieval era to the present day, written by award-winning violinist and BBC Radio 3 presenter Clemency Burton-Hill. Have you ever heard a piece of music so beautiful it stops you in your tracks? Or wanted to discover more about classical music but had no idea where to begin? Year of Wonder is a unique celebration of classical music by an author who wants to share its diverse wonders with others and to encourage a love for this genre in all readers, whether complete novices or lifetime enthusiasts. Clemency chooses one piece of music for each day of the year, with a short explanation about the composer to put it into context, and brings the music alive in a modern and playful way, while also extolling the positive mindfulness element of giving yourself some time every day to listen to something uplifting or beautiful. Thoughtfully curated and expertly researched, this is a book of classical music to keep you company: whoever you are, wherever you're from. 'The only requirements for enjoying classical music are open ears and an open mind.' Clemency Burton-Hill Playlists are available on most streaming music platforms including Apple Music.

Author: Glenn Beck
Publisher: Simon and Schuster
ISBN: 1416580042
Category : History
Languages : en
Pages : 311

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Book Description
Glenn Beck, the New York Times bestselling author of The Great Reset, tackles some of our country’s biggest problems in this funny, outrageous, and entertaining book. Glenn Beck believes that the reason why some of our biggest problems never seem to get fixed is simple: the solutions just aren’t very convenient. And as the host of a nationally syndicated radio show and a prime-time television show on CNN Headline News, Glenn Beck doesn’t care much about convenience; he cares about common sense. Take the issue of poverty, for example. Over the last forty years, America’s poorest cities all had one simple thing in common, but politicians will never reveal what that is (or explain how easy it would be to change). Global warming is another issue that’s rife with lies and distortion. How many times have we heard that carbon dioxide is responsible for huge natural disasters that have killed millions of people? The truth is, it’s actually the other way around: as CO2 has increased, deaths from extreme weather have decreased. But that would never be shown in an Al Gore slide show. Combining honesty with a biting sense of humor, An Inconvenient Book contains hundreds of these "why have I never heard that before?" types of facts that will leave readers wondering how political correctness, special interests, and outright stupidity have gotten us so far away from the common sense solutions this country was built on.

Author: Steven Lewis
Publisher: Taleist
ISBN: 9780980855968
Category : Business & Economics
Languages : en
Pages : 104

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Book Description
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.

Author: Peter Cordwell
Publisher:
ISBN:
Category :
Languages : en
Pages : 36

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Book Description
'What's My Headline?' is a fun quiz book for children of all ages, with humorous illustrations and fun facts too.All the headlines are puns or plays on words. Most headlines, for obvious reasons, include one or two words from the text, so simply cross-checking the number of letters in words and the dashes can help!The clues also help, as does starting to get the headlines right and beginning to think like a newspaper sub-editor - local, regional or national.That's the skill and that's the fun of What's My Headline. Playing with words and being encouraged to welcome words into a lifetime of reading and writing.Pun and games for all the family - how many can YOU get?- - - - -"Peter Cordwell is a newspaper craftsman and words maestro. All he knows about newspapers and headlines is always full of punch, panache and passion. And I'm sure Eddie Torial will help to inspire in his readers a lifelong love of words."Geordie GreigEditor, Daily Mail.

Author: Karen Rose
Publisher: Penguin
ISBN: 0451491076
Category : Fiction
Languages : en
Pages : 657

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Book Description
A serial killer terrorizing the women of Sacramento meets his match in this pulse-pounding novel from New York Times bestselling author Karen Rose. There is a serial killer on the loose, preying on vulnerable women. The only identifiable mark the killer leaves are letters—sometimes one, sometimes two—all carved into the torsos of his victims. Together they spell “Sydney.” When he grabs Daisy Dawson, he believes he has found his next victim. But despite her small stature, she fights back with an expertise that quickly frees her. Before fleeing the scene, Daisy also manages to grab what proves to be crucial evidence: a necklace from around the killer’s neck. The necklace is more than a trivial item—it is a link to a cold case that Special Agent Gideon Reynolds has been tracking for seventeen years. With Daisy’s help, Gideon finally has the opportunity to get closer to the truth than ever before. But they might not get the chance, as the serial killer has a new target: Gideon and Daisy.

Author: Jay
Publisher: New Paige Press
ISBN: 9781734598087
Category : Juvenile Fiction
Languages : en
Pages : 32

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Book Description
Have You Heard the News? gives kids a first glimpse at some of the red flags they need to watrch out for as they grow up in a media-driven world. As Bria, the Ladybug, and her frog friend, Oakland Jack, set out to enjoy a day in the park, their fun is almost riuined by a panicky duck's misundewrstanding of current event as reported in a local newspaper.

Author: C. John Sommerville
Publisher: InterVarsity Press
ISBN: 083087559X
Category : Religion
Languages : en
Pages : 156

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Book Description
We who live at the end of the twentieth century are better informed--and more quickly informed--than any people in history. So why do we also seem more confused, divided and foolish than ever before? Some pundits criticize the news media for political bias. Other analysts worry that up-to-the-minute news reports on radio and television oversimplify complex realities. Still more critics point out that today's reporters can't possibly be experts on the wide variety of subjects they cover. Historian C. John Sommerville thinks the problem with news is more basic. Focusing his critique on the news at its best, he concludes that even at its best it is beyond repair. Sommerville argues that news began to make us dumber when we insisted on having it daily. Now millions of column inches and airtime hours must be filled with information--every day, every hour, every minute. The news, Sommerville says, becomes the driving force for much of our public culture. News schedules turn politics into a perpetual campaign. News packaging influences the timing, content and perception of government initiatives. News frenzies make a superstition out of scientific and medical research. News polls and statistics create opinion as much as they gauge it. Lost in the tidal wave of information is our ability to discern truly significant news--and our ability to recognize and participate in true community. This eye-opening book is for everyone dissatisfied with the state of the news media, but especially for those who think the news really informs them about and connects them with the real world. Read it and you may never again know the tyranny of the daily newspaper or the nightly news broadcast.