What Would Google Do? by Jeff Jarvis (Summary) PDF Download

Author: QuickRead
Publisher: QuickRead.com
ISBN:
Category : Study Aids
Languages : en
Pages :

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Book Description
Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn the success secrets that have defined the internet age. We know Google as a leader in innovation and technology, a global pioneer in the digital age. But how did they become so successful and how can budding internet companies adopt their best practices? By asking the critical question WWGD (what would Google do?) Jeff Jarvis explores the strategies that have made Google what it is and what other companies can do to implement them.

Author: QuickRead
Publisher: QuickRead.com
ISBN:
Category : Study Aids
Languages : en
Pages :

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Book Description
Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn the success secrets that have defined the internet age. We know Google as a leader in innovation and technology, a global pioneer in the digital age. But how did they become so successful and how can budding internet companies adopt their best practices? By asking the critical question WWGD (what would Google do?) Jeff Jarvis explores the strategies that have made Google what it is and what other companies can do to implement them.

Author: Des Freedman
Publisher: Bloomsbury Publishing
ISBN: 1849666105
Category : Social Science
Languages : en
Pages : 193

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Book Description
Media power is a crucial, although often taken for granted, concept. We assume, for example, that the media are 'powerful'; if they were not, why would there be so many controversies over the regulation, control and impact of communicative institutions and processes? Further, we assume that this 'power' is somehow problematic; audiences are often treated as highly susceptible to media influence and too much 'power' in the hands of one organization or individual is seen as risky and potentially dangerous. These concerns have been at the heart of recent controversies involving the relationships between media moguls and political elites, the consequences of phone hacking in the UK, and the emerging influence of social media as vital gatekeepers. Yet it is still not clear what we mean by media power or how effective it is. This book evaluates contrasting definitions of media power and looks at the key sites in which power is negotiated, concentrated and resisted - politically, technologically and economically. Combining an evaluation of both previous literature and new research, the book seeks to establish an understanding of media power which does justice to the complexities and contradictions of the contemporary social world. It will be important reading for undergraduates, postgraduates, researchers and activists alike.

Author: Simone P. Joyaux
Publisher: John Wiley & Sons
ISBN: 0470888512
Category : Business & Economics
Languages : en
Pages : 437

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Book Description
The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive. Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete plans Includes the same tools and resources for fundraising planning This updated classic provides essential insights, with an extra bonus: purchasers get exclusive access to a website of tools and resources.

Author: Rodney H Jones
Publisher: Routledge
ISBN: 1317536991
Category : Language Arts & Disciplines
Languages : en
Pages : 257

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Book Description
Discourse and Digital Practices shows how tools from discourse analysis can be used to help us understand new communication practices associated with digital media, from video gaming and social networking to apps and photo sharing. This cutting-edge book: draws together fourteen eminent scholars in the field including James Paul Gee, David Barton, Ilana Snyder, Phil Benson, Victoria Carrington, Guy Merchant, Camilla Vasquez, Neil Selwyn and Rodney Jones answers the central question: "How does discourse analysis enable us to understand digital practices?" addresses a different type of digital media in each chapter demonstrates how digital practices and the associated new technologies challenge discourse analysts to adapt traditional analytic tools and formulate new theories and methodologies examines digital practices from a wide variety of approaches including textual analysis, conversation analysis, interactional sociolinguistics, multimodal discourse analysis, object ethnography, geosemiotics, and critical discourse analysis. Discourse and Digital Practices will be of interest to advanced students studying courses on digital literacies or language and digital practices.

Author: Nirit Weiss-Blatt
Publisher: Emerald Group Publishing
ISBN: 1800430876
Category : Language Arts & Disciplines
Languages : en
Pages : 143

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Book Description
The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: we are currently in tech-dystopianism after a long period spent in tech-utopianism.

Author: Jeff Jarvis
Publisher: Basic Books
ISBN: 154160413X
Category : Social Science
Languages : en
Pages : 255

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Book Description
A bold defense of the internet, arguing attempts to fix and regulate it are often misguided —"essential reading for anyone who cares about the future of the internet" (Taylor Lorenz, author of Extremely Online) The internet stands accused of dividing us, spying on us, making us stupid, and addicting our children. In response, the press and panicked politicians seek greater regulation and control, which could ruin the web before we are finished building it. Jeff Jarvis is convinced we can have a saner conversation about the internet. Examining the web’s past, present, and future, he shows that many of the problems the media lays at the internet’s door are the result of our own failings. The internet did not make us hate; we brought our bias, bigotry, and prejudice with us online. That’s why even well-intentioned regulation will fail to fix hate speech and misinformation and may instead imperil the freedom of speech the internet affords to all. Once we understand the internet for what it is—a human network—we can reclaim it from the nerds, pundits, and pols who are in charge now and turn our attention where it belongs: to fostering community, conversation, and creativity online. The Web We Weave offers an antidote to today’s pessimism about the internet, outlining a bold vision for a world with a web that works for all of us.

Author: CQ Researcher,
Publisher: SAGE Publications
ISBN: 1544350562
Category : Language Arts & Disciplines
Languages : en
Pages : 361

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Book Description
What is the future of television? Do social media and big data threaten privacy rights? Do children have too much access to violent media content? Is reporting on global conflict worth the risk? These questions—and many more—are at the heart of today’s media landscape. Written by award-winning CQ Researcher journalists, this collection of non-partisan reports focuses on fifteen hot-button issues impacting the media. With reports ranging from the fight over net neutrality to social media and politics, Issues in Media promotes in-depth discussion, facilitates further research, and helps readers formulate their own positions on crucial issues. And because it’s CQ Researcher, the reports are expertly researched and written, presenting readers with all sides of an issue. Key Features: Chapters follow a consistent organization, beginning with a summary of the issue, then exploring a number of key questions around the issue, next offering background to put the issue into current context, and concluding with a look ahead. A pro/con debate box in every chapter offer readers the opportunity to critically analyze and discuss the issues by exploring a debate between two experts in the field. All issues include a chronology, a bibliography, photos, charts, and figures to offer readers a more complete picture of the issue at hand.

Author: ShinJoung Yeo
Publisher: University of Illinois Press
ISBN: 0252054172
Category : Social Science
Languages : en
Pages : 299

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Book Description
Once seen as a harbinger of a new enlightened capitalism, Google has become a model of robber baron rapaciousness thanks to its ruthless monetizing of private data, obsession with monopoly, and pervasive systems of labor discrimination and exploitation. Using the company as a jumping-off point, ShinJoung Yeo explores the political economy of the search engine industry against the backdrop of the relationship between information and capitalism’s developmental processes. Yeo’s critical analysis draws on in-depth discussions of essential issues like how the search engine evolved into a ubiquitous commercial service, it’s place in a global information business that is restructuring the information industry and our very social lives, who exactly designs and uses search technology, what kinds of workers labor behind the scenes, and the influence of geopolitics. An incisive look at a pervasive presence in our lives, Behind the Search Box places the search engine industry’s rise and ongoing success within an original political economy of digital capitalism.

Author: Deanna Zandt
Publisher: ReadHowYouWant.com
ISBN: 1459611381
Category : Computers
Languages : en
Pages : 258

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Book Description
Shows how both activists and the casually progressive can leverage the power of social networks for social change Helps readers maintain credibility, establish new connections, deal with common fears, and have a good time Authoritative but aggressively non-technical - like talking to a real person with a great sense of humor who really knows her stuff Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that theres anything wrong with that).At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesnt change. Progressives need to get on social networks and share their stories, join conversations, connect with others - and not just others exactly like themselves. Its vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, ''creating a just society is sort of like the evolution of the species - if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.''But there are definitely dos and donts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts ''how to get started'' advice for both individuals and organizations. The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change - and, incidentally, have some fun doing it.