Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1068
Book Description
Vols. for 1981- include four special directory issues.
Adweek
Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1068
Book Description
Vols. for 1981- include four special directory issues.
The Adweek Directory
Author: Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 964
Book Description
Western Advertising
Author: Catalog of Copyright Entries
Author: Library of Congress. Copyright OfficePublisher:
ISBN:
Category : Copyright
Languages : en
Pages : 700
Book Description
Careers in Communications and Entertainment
Author: Leonard MogelPublisher: Leonard Mogel
ISBN: 9780982959602
Category : Business & Economics
Languages : en
Pages : 388
Book Description
Advertising and Societies
Author: Katherine Toland FrithPublisher: Peter Lang
ISBN: 9781433103858
Category : Art
Languages : en
Pages : 282
Book Description
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office
Author: Library of Congress. Copyright OfficePublisher:
ISBN:
Category : American drama
Languages : en
Pages : 1000
Book Description
Special Days, Weeks, and Months in ...
Author: World Databases in Geography and Geology
Author: Chris ArmstrongPublisher: Walter de Gruyter GmbH & Co KG
ISBN: 311096323X
Category : Reference
Languages : en
Pages : 1272
Book Description
No detailed description available for "World Databases in Geography and Geology".
Business Information Sources
Author: Lorna M. DaniellsPublisher: Univ of California Press
ISBN: 9780520081802
Category : Business & Economics
Languages : en
Pages : 754
Book Description
This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.