Weapons of Mass Persuasion PDF Download

Author: Steven R. Corman
Publisher: Peter Lang
ISBN: 9781433101977
Category : Education
Languages : en
Pages : 228

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Book Description
These collected essays apply human communication concepts and theories to the communication problems encountered by nations, communities, and individuals to move beyond critique of the failed U.S. communication campaigns and strategies in the war on terror.

Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 1442656042
Category : History
Languages : en
Pages : 242

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Book Description
With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely. In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture. Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Electronic Format Disclaimer: Images removed at the request of the rights holder.

Author: Sheldon Rampton
Publisher: Penguin
ISBN: 9781585422760
Category : History
Languages : en
Pages : 260

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Book Description
Weapons of Mass Deception reveals: How the Iraq war was sold to the American public through professional P.R. strategies. "The First Casualty": Lies that were told related to the Iraq war. Euphemisms and jargon related to the Iraq war, e.g. "shock and awe," "Operation Iraqi Freedom," "axis of evil," "coalition of the willing," etc. "War as Opportunity": How the war on terrorism and the war on Iraq have been used as marketing hooks to sell products and policies that have nothing to do with fighting terrorism. "Brand America": The efforts of Charlotte Beers and other U.S. propaganda campaigns designed to win hearts overseas. "The Mass Media as Propaganda Vehicle": How news coverage followed Washington's lead and language. The book includes a glossary — "Propaganda: A User's Guide" — and resources to help Americans sort through the deceptions to see the strings behind Washington's campaign to sell the Iraq war to the public.

Author: Joel E. Dimsdale
Publisher: Yale University Press
ISBN: 0300247176
Category : Psychology
Languages : en
Pages : 301

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Book Description
A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.

Author: Jonathan Auerbach
Publisher: JHU Press
ISBN: 1421417367
Category : History
Languages : en
Pages : 233

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Book Description
How and why did public opinion—long cherished as a foundation of democratic government—become an increasing source of concern for American Progressives? Following World War I, political commentator Walter Lippmann worried that citizens increasingly held inaccurate and misinformed beliefs because of the way information was produced, circulated, and received in a mass-mediated society. Lippmann dubbed this manipulative opinion-making process “the manufacture of consent.” A more familiar term for such large-scale persuasion would be propaganda. In Weapons of Democracy, Jonathan Auerbach explores how Lippmann’s stark critique gave voice to a set of misgivings that had troubled American social reformers since the late nineteenth century. Progressives, social scientists, and muckrakers initially drew on mass persuasion as part of the effort to mobilize sentiment for their own cherished reforms, including regulating monopolies, protecting consumers, and promoting disinterested, efficient government. “Propaganda” was associated with public education and consciousness raising for the good of the whole. By the second decade of the twentieth century, the need to muster support for American involvement in the Great War produced the Committee on Public Information, which zealously spread the gospel of American democracy abroad and worked to stifle dissent at home. After the war, public relations firms—which treated publicity as an end in itself—proliferated. Weapons of Democracy traces the fate of American public opinion in theory and practice from 1884 to 1934 and explains how propaganda continues to shape today’s public sphere. The book closely analyzes the work of prominent political leaders, journalists, intellectuals, novelists, and corporate publicists, including Woodrow Wilson, Theodore Roosevelt, Mark Twain, George Creel, John Dewey, Julia Lathrop, Ivy Lee, and Edward Bernays. Truly interdisciplinary in both scope and method, this book will appeal to students and scholars in American studies, history, political theory, media and communications, and rhetoric and literary studies.

Author: Ian E. J. Hill
Publisher: Penn State Press
ISBN: 027108278X
Category : Language Arts & Disciplines
Languages : en
Pages : 241

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Book Description
Technē’s Paradox—a frequent theme in science fiction—is the commonplace belief that technology has both the potential to annihilate humanity and to preserve it. Advocating Weapons, War, and Terrorism looks at how this paradox applies to some of the most dangerous of technologies: population bombs, dynamite bombs, chemical weapons, nuclear weapons, and improvised explosive devices. Hill’s study analyzes the rhetoric used to promote such weapons in the nineteenth and twentieth centuries. By examining Thomas R. Malthus’s Essay on the Principle of Population, the courtroom address of accused Haymarket bomber August Spies, the army textbook Chemical Warfare by Major General Amos A. Fries and Clarence J. West, the life and letters of Manhattan Project physicist Leo Szilard, and the writings of Ted “Unabomber” Kaczynski, Hill shows how contemporary societies are equipped with abundant rhetorical means to describe and debate the extreme capacities of weapons to both destroy and protect. The book takes a middle-way approach between language and materialism that combines traditional rhetorical criticism of texts with analyses of the persuasive force of weapons themselves, as objects, irrespective of human intervention. Advocating Weapons, War, and Terrorism is the first study of its kind, revealing how the combination of weapons and rhetoric facilitated the magnitude of killing in the nineteenth and twentieth centuries, and illuminating how humanity understands and acts upon its propensity for violence. This book will be invaluable for scholars of rhetoric, scholars of science and technology, and the study of warfare.

Author: Ramesh Manocha
Publisher: Hachette Australia
ISBN: 0733628923
Category : Health & Fitness
Languages : en
Pages : 224

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Book Description
Can't sleep because your thoughts won't switch off? Ever walked into a room to get something, only to realise you've forgotten what you were looking for? Does a constant stream of unnecessary chatter run through your head? Do you wish you could stop that mental noise whenever you wanted to? Australian bestseller SILENCE YOUR MIND offers a completely new approach to meditation - the experience of mental silence - that will help recharge your mental batteries and leave you feeling more positive, dynamic and wholly engaged with the world. It clearly explains how just 10 to 15 minutes of simple meditation practice each day can turn off that unnecessary mental chatter, thereby awakening your hidden abilities in work, sport, studies and creative pursuits. Scientifically based, this is fundamentally different from any meditation book you may have read before. Australian Dr Ramesh Manocha is leading the world in research into the positive impacts of the mental silence experience. His findings show that authentic meditation is easy, enjoyable, health-giving and life-changing. SILENCE YOUR MIND has sold over 10 000 copies in Australia. Royalties from its sale are directed to further research and educational activities in the field of meditation.

Author: L. Brent Bozell
Publisher: Three Rivers Press (CA)
ISBN: 9781400054114
Category : Current Events
Languages : en
Pages : 308

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Book Description
A founder and president of the Media Research Center, a top media watchdog organization, analyzes the prevalence of today's liberal media bias, identifying the ways in which major news outlets distort the news and manipulate the national agenda, and predicting a downfall in liberal media power. Reprint. 30,000 first printing.

Author: Scott Adams
Publisher: Penguin
ISBN: 0735219729
Category : Psychology
Languages : en
Pages : 306

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Book Description
NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

Author: Maria Rost Rublee
Publisher: University of Georgia Press
ISBN: 0820335894
Category : Political Science
Languages : en
Pages : 317

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Book Description
Too often, our focus on the relative handful of countries with nuclear weapons keeps us from asking an important question: Why do so many more states not have such weapons? More important, what can we learn from these examples of nuclear restraint? Maria Rost Rublee argues that in addition to understanding a state's security environment, we must appreciate the social forces that influence how states conceptualize the value of nuclear weapons. Much of what Rublee says also applies to other weapons of mass destruction, as well as national security decision making in general. The nuclear nonproliferation movement has created an international social environment that exerts a variety of normative pressures on how state elites and policymakers think about nuclear weapons. Within a social psychology framework, Rublee examines decision making about nuclear weapons in five case studies: Japan, Egypt, Libya, Sweden, and Germany. In each case, Rublee considers the extent to which nuclear forbearance resulted from persuasion (genuine transformation of preferences), social conformity (the desire to maximize social benefits and/or minimize social costs, without a change in underlying preferences), or identification (the desire or habit of following the actions of an important other). The book offers bold policy prescriptions based on a sharpened knowledge of the many ways we transmit and process nonproliferation norms. The social mechanisms that encourage nonproliferation-and the regime that created them-must be preserved and strengthened, Rublee argues, for without them states that have exercised nuclear restraint may rethink their choices.