Author: Richard Masland Publisher: Simon and Schuster ISBN: 1786078171 Category : Science Languages : en Pages : 272
Book Description
Spotting a face in a crowd is so easy, you take it for granted. But how you do it is one of science's great mysteries. Vision is involved in nearly a third of everything a brain does and explaining how it works reveals more than just how we see. It also tells us how the brain processes information – how it perceives, learns and remembers. In We Know It When We See It, pioneering neuroscientist Richard Masland covers everything from what happens when light hits your retina, to the increasingly sophisticated nerve nets that turn that light into knowledge, to what a computer algorithm must be able to do before it can truly be called ‘intelligent’. It is a profound yet accessible investigation into how our bodies make sense of the world.
Author: Joseph Monninger Publisher: Simon and Schuster ISBN: 1451606346 Category : Fiction Languages : en Pages : 322
Book Description
Brothers Ed and Allard form a tight bond with Sarah, whose life they save, that lasts through the years, but when tragedy strikes the group in Wyoming, that friendship is tested.
Author: Thomas Gilovich Publisher: Simon and Schuster ISBN: 1439106746 Category : Psychology Languages : en Pages : 228
Book Description
Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life. When can we trust what we believe—that "teams and players have winning streaks," that "flattery works," or that "the more people who agree, the more likely they are to be right"—and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. Awareness of our propensity to make these systematic errors, Gilovich argues, is the first step to more effective analysis and action.
Author: Maggie Thrash Publisher: Simon and Schuster ISBN: 1534411283 Category : Young Adult Fiction Languages : en Pages : 368
Book Description
From the critically acclaimed author of Honor Girl, comes a “sassy, sultry whodunit” (School Library Journal) set in an Atlanta boarding school that’s infused with subversive humor and featuring a cast of bizarre and unforgettable characters. It’s better to know the truth. At least sometimes. Halfway through Friday night’s football game, beautiful cheerleader Brittany Montague—dressed as the giant Winship Wildcat mascot—hurls herself off a bridge into Atlanta’s surging Chattahoochee River. Just like that, she’s gone. Eight days later, Benny Flax and Virginia Leeds will be the only ones who know why. Their search for the truth reveals a web of depravity hiding in plain sight at their picture perfect school. When love becomes obsession, how far will someone go to make their twisted fantasies a reality? And who has the power to stop them? A twisty, turny mystery loaded with the perfect punch of satire and heart.
Author: John Bargh Publisher: Simon and Schuster ISBN: 1501101218 Category : Psychology Languages : en Pages : 352
Book Description
"The world's leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behavior. For more than three decades, Dr. John Bargh has been conducting revolutionary research into the unconscious mind--not Freud's dark, malevolent unconscious but the new unconscious, a helpful and powerful part of the mind that we can access and understand through experimental science. Now Dr. Bargh presents an engaging and enlightening tour of the influential psychological forces that are at work as we go about our daily lives--checking a dating app, holding a cup of hot coffee, or getting a flu shot. Dr. Bargh takes you into his labs at New York University and Yale where his ingenious experiments have shown how the unconscious guides our actions, goals and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals the pervasive influence of the unconscious mind on who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better. Before You Know It will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling and behaving."--Jacket.
Author: John Guaspari Publisher: Amacom Books ISBN: 9780814477632 Category : Business & Economics Languages : en Pages : 96
Book Description
When a rival firm threatens to steal away customers from Punctuation, Inc., the Boss is determined to find a way to improve product quality
Author: Zia Haider Rahman Publisher: Farrar, Straus and Giroux ISBN: 0374710082 Category : Fiction Languages : en Pages : 511
Book Description
A bold, epic debut novel set during the war and financial crisis that defined the beginning of our century One September morning in 2008, an investment banker approaching forty, his career in collapse and his marriage unraveling, receives a surprise visitor at his West London townhouse. In the disheveled figure of a South Asian male carrying a backpack, the banker recognizes a long-lost friend, a mathematics prodigy who disappeared years earlier under mysterious circumstances. The friend has resurfaced to make a confession of unsettling power. In the Light of What We Know takes us on a journey of exhilarating scope--from Kabul to London, New York, Islamabad, Oxford, and Princeton--and explores the great questions of love, belonging, science, and war. It is an age-old story: the friendship of two men and the betrayal of one by the other. The visitor, a man desperate to climb clear of his wrong beginnings, seeks atonement; and the narrator sets out to tell his friend's story but finds himself at the limits of what he can know about the world--and, ultimately, himself. Set against the breaking of nations and beneath the clouds of economic crisis, this surprisingly tender novel chronicles the lives of people carrying unshakable legacies of class and culture as they struggle to tame their futures. In an extraordinary feat of imagination, Zia Haider Rahman has telescoped the great upheavals of our young century into a novel of rare intimacy and power.
Author: Michael Guillen Publisher: Simon and Schuster ISBN: 1621577163 Category : Religion Languages : en Pages : 424
Book Description
"It's happening this second. Scientists are re-imagining and re-engineering the world forever. With brutal honesty and engaging story-telling, Michael Guillen gives us a clear-eyed look at a future that is already here. Consider this unsettling, brilliantly written, must-read book your official wake up call." -- ERIC METAXAS, #1 national bestselling author of Bonhoeffer: Pastor, Martyr, Prophet, Spy "Michael Guillen has tackled an important subject in The End of Life as We Know It... This book is a sobering look at where we could be headed. A fascinating read." -- DAVID LIMBAUGH, bestselling author of Jesus is Risen and The True Jesus In all aspects of life, humans are crossing lines of no return. Modern science is leading us into vast uncharted territory—far beyond the invention of nuclear weapons or taking us to the moon.Today, in labs all over the world, scientists are performing experiments that threaten to fundamentally alter the practical character and ethical color of our everyday lives. In The End of Life as We Know It: Ominous News from the Frontiers of Science, bestselling author and Emmy award winning science journalist Michael Guillen takes a penetrating look at how the scientific community is pushing the boundaries of morality, including: • Scientists who detached the head of a Russian man from his crippled, diseased body, and stitching it onto a healthy new donated body. • Fertility experiments aimed at allowing designer babies to be conceived with the DNA from three or more biological parents. • The unprecedented politicization of science – for example, in the global discussion about climate change that is pitting “deniers” against “alarmists” and inspiring Draconian legislation, censorship, and legal prosecutions. • The integration of Artificial Intelligence into communications and the economy. The End of Life as We Know Ittakes us into labratories and boardrooms where these troubling advances are taking place and asks the question no scientists seem to be asking: What does this mean for the future of humanity? PREVIOUS PRAISE FOR MICHAEL GUILLEN: “Guillen succeeds triumphantly…He writes with extraordinary grace and clarity.” — CHRISTOPHER LEHMANN-HAUPT, The New York Times “Guillen knows how to tell a story.” — Wall Street Journal “Michael Guillen is ‘Winsomely brilliant.’” — ERIC METAXAS, #1 national bestselling author of Bonhoeffer: Pastor, Martyr, Prophet, Spy “Michael Guillen bridges the seeming gap between science and faith better than anyone I know.” — CAL THOMAS, Syndicated and USA Today columnist/Fox News contributor
Author: Martin Howard Publisher: ISBN: 9781932857054 Category : Education Languages : en Pages : 191
Book Description
In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer. Up until recently, there was a social contract that alerted consumers to advertising messages. They were clearly labeled, endorsements were obvious and certain areas were off-limits. That contract has been broken, and many corporations are resorting to underhanded methods to persuade. Our shopping centers, stadiums, telephones, friendships and editorials are all “fair game.” Marketing messages have crossed into the social sphere. We Know What You Wantpoints out dozens of examples of how these signals are being relayed and gives you the tools and techniques to decode these messages and make your own decisions. Inspired by the popular bookCoercionby Douglas Rushkoff, this book presents key ideas and case examples in a practical, easy-to-follow, illustrated format. Rushkoff himself contributes the Introduction.We Know What You Wanthas Rushkoff’s full support; he calls it “an entertaining yet McLuhanesque ‘Medium is the Message,’ filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing.” Martin Howardhas spent over 15 years in the marketing field with over 10 of them in advertising agencies. While witnessing the decline of the traditional advertising agency, he became interested in emerging forms of communication and stumbled upon the writings of Marshall McLuhan and others, who charted the profound but underestimated impact of electronic media. Now a strong advocate for media literacy, his interest is in making these theories accessible to average consumers and students. He lives in Brisbane, Australia.
Author: Michael Berube Publisher: Vintage ISBN: 0679758666 Category : Family & Relationships Languages : en Pages : 306
Book Description
When Jamie Bérubé was born with Down syndrome in 1991, he was immediately subject to the medical procedures, insurance guidelines, policies, and representations that surround every child our society designates as disabled. In this wrenching yet ultimately inspiring book, Jamie's father, literary scholar Michael Bérubé, describes not only the challenges of raising his son but the challenge of seeing him as a person rather than as a medical, genetic, or social problem.
Author: Richard Masland
Author: Joseph Monninger
Author: Thomas Gilovich
Author: Maggie Thrash
Author: John Bargh
Author: John Guaspari
Author: Zia Haider Rahman
Author: Michael Guillen
Author: Martin Howard
Author: Michael Berube