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Author: Strudwick, Anthony Publisher: Human Kinetics ISBN: 1450496792 Category : Sports & Recreation Languages : en Pages : 664
Book Description
Manchester United’s Tony Strudwick leads an all-star panel in providing the most current research on soccer. Soccer Science features the world’s leading experts in soccer history, biomechanics, physiology, psychology, skill acquisition, coaching, tactical approaches, and performance and match analysis.
Author: Strudwick, Anthony Publisher: Human Kinetics ISBN: 1450496792 Category : Sports & Recreation Languages : en Pages : 664
Book Description
Manchester United’s Tony Strudwick leads an all-star panel in providing the most current research on soccer. Soccer Science features the world’s leading experts in soccer history, biomechanics, physiology, psychology, skill acquisition, coaching, tactical approaches, and performance and match analysis.
Author: W. Timothy Coombs Publisher: Routledge ISBN: 100043737X Category : Business & Economics Languages : en Pages : 158
Book Description
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.
Author: John Preston Publisher: Liveright Publishing ISBN: 1324095482 Category : Sports & Recreation Languages : en Pages : 273
Book Description
The unforgettable story, decades before Ted Lasso, of the real-life Watford Football Team, transformed into a powerhouse by coach Graham Taylor and owner Elton John. Nothing has brought English soccer more immediately into the American mainstream than Ted Lasso, which captivated the nation in thirty-four episodes over three seasons. But before there was Jason Sudeikis’s lovable and, at first, hapless AFC Richmond, there was Watford Football Club, a team from the outskirts of London with barely enough fans to fill its stands—and which, in the mid-1970s, was languishing in 92nd place at the bottom of the last division of the English Football League. That is, until rock superstar Elton John—who, with his dad, had followed the team as a boy—bought the lowly franchise and, with legendary manager Graham Taylor, transformed the luckless football club into a top-seeded Premier League team. Inspiring, funny, and ultimately heartbreaking, Watford Forever recalls the improbably tender relationship between Elton John and Taylor, a straight-talking former fullback, who together beat the odds and their personal demons to save a club and a struggling community.
Author: Simon Hazeldine Publisher: Cabal Group Limited ISBN: 1905430353 Category : Business & Economics Languages : en Pages : 172
Book Description
Drawing on their own hard-won experience and modeling the best customer service principles today, Hazeldine and Norton strip customer service back to the bone to reveal the essential tools necessary to become customers' true champions.
Author: Daniel Geey Publisher: Bloomsbury Publishing ISBN: 1472947185 Category : Sports & Recreation Languages : en Pages : 257
Book Description
'If you want to know and understand how football really works, this is the book for you.' Guillem Balagué 'A myth-busting and hugely entertaining look at the ever more complex machinations of the beautiful game. Essential.' Raphael Honigstein 'A must-read for football fans.' Freddie Ljungberg Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football. What really happens inside a club on transfer deadline day? Are football agents overpaid? Which club put a clause forbidding space travel into a midfielder's contract? And which team's players can never wear red boots? Whether it is a manager being sacked, a star player transfer, billion-pound television rights negotiations or a controversial club takeover, leading football lawyer Daniel Geey has all the insight. With an accessible and thoughtful perspective, and featuring expert contributions, Done Deal explores the issues that shape the modern game, providing football fans with a fresh and authoritative look at all off-field football matters.
Author: Strudwick, Anthony 
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Author: W. Timothy Coombs
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Author: Caroline Elwood-Stokes
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Author: Simon Hazeldine
Author: Daniel Geey