Author: Publisher:
ISBN:
Category : Cooking
Languages : en
Pages : 638
Book Description
Waitrose Food Illustrated
Author: Good Writing for Journalists
Author: Angela PhillipsPublisher: SAGE
ISBN: 9781412919173
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Reflective practice is at the heart of effective teaching, and this title helps you develop into a reflective teacher of science.
The Calorie, Carb and Fat Bible 2011
Author: Juliette KellowPublisher: Diet and Fitness Resources
ISBN: 9781904512097
Category : Health & Fitness
Languages : en
Pages : 516
Book Description
This guide is designed for quick reference and ease of use. It contains full nutritional information, including individual serving sizes, for each food listed. It covers healthy diets, exercise, diet myths and advice for losing weight safely.
Inside Her Pretty Little Head
Author: Jane CunninghamPublisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312207
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
The Trade Marks Journal
Author: The Calorie
Author: Juliette KellowPublisher: Diet and Fitness Resources
ISBN: 1904512054
Category : Food
Languages : en
Pages : 504
Book Description
This guide is designed for quick reference and ease of use. It contains full nutritional information, including individual serving sizes, for each food listed. It covers healthy diets, exercise, diet myths and advice for losing weight safely.
Making the Most of the Internet
Author: James MillerPublisher: Lulu.com
ISBN: 1411696255
Category :
Languages : en
Pages : 472
Book Description
The Literature of Food
Author: Nicola HumblePublisher: Bloomsbury Publishing
ISBN: 0857854755
Category : Social Science
Languages : en
Pages : 297
Book Description
Why are so many literary texts preoccupied with food? The Literature of Food explores this question by looking at the continually shifting relationship between two sorts of foods: the real and the imagined. Focusing particularly on Britain and North America from the early 19th century to the present, it covers a wide range of issues including the politics of food, food as performance, and its intersections with gender, class, fear and disgust. Combining the insights of food studies and literary analysis, Nicola Humble considers the multifarious ways in which food both works and plays within texts, and the variety of functions-ideological, mimetic, symbolic, structural, affective-which it serves. Carefully designed and structured for use on the growing number of literature of food courses, it examines the food of modernism, post-modernism, the realist novel and children's literature, and asks what happens when we treat cook books as literary texts. From food memoirs to the changing role of the servant, experimental cook books to the cannibalistic fears in infant picture books, The Literature of Food demonstrates that food is always richer and stranger than we think.
Internet Marketing
Author: Dave ChaffeyPublisher: Financial Times/Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 532
Book Description
Internet Marketing is a comprehensive guide to how organisations can use the internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the internet for marketing.The book is intended to support readers who are, or will be involved with using the internet in different capacities from integrating its use with existing marketing and communications strategies through to those involved with the creation and maintenance of web sites. It assumes no knowledge of the application of the Internet to marketing and basic concepts and terms are explained before exploring more advanced topics.Internet Marketing: *explains the key similarities and differences between marketing using the internet and other media;*shows how innovative companies are moving beyond 'static' brochureware pages to provide dynamic, interactive content to build personalised relationships with customers;*goes beyond the use of the web site as a communications tool to explain the impact of the internet on distribution channels, market places and relationships with business partners;*explo
Taste Kitchen: Asia
Author: Philli Armitage-MattinPublisher: Robinson
ISBN: 1472147286
Category : Cooking
Languages : en
Pages : 416
Book Description
Taste Kitchen: Asia is the ultimate guide to mastering Asian flavours. Once you understand your palate, you'll then be able to cook the food you love to eat every time. We all have different personality types that we recognise and so do our taste buds. However, we rarely take time to think about how we use flavour to complement our mood and tastes to give ourselves maximum enjoyment. This book splits the palate into 6 personalities and shows how flavours interact with one another to create a complete, balanced dish suited to whatever tastes you crave. With more than 70 incredible recipes, chef Philli shows you how to make your taste buds sing. Philli has spent her life researching, travelling and eating Asian food. In Taste Kitchen: Asia, she has connected some of her favourite dishes not by region but by flavour so that once you understand and can cook for your unique palate, you too can taste your way across the Asian continent.