Author:
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 1286

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Author: Eric Schlosser
Publisher: Houghton Mifflin Harcourt
ISBN: 0547750331
Category : Business & Economics
Languages : en
Pages : 387

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Book Description
An exploration of the fast food industry in the United States, from its roots to its long-term consequences.

Author: Linda Civitello
Publisher: John Wiley & Sons
ISBN: 0470403713
Category : Cooking
Languages : en
Pages : 448

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Book Description
Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.

Author: Kirk Varnedoe
Publisher: ABRAMS
ISBN:
Category : Architecture
Languages : en
Pages : 468

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Book Description
Readins in high & low

Author: John Harold Haynes
Publisher: Haynes Publications
ISBN: 9780856964947
Category : Volkswagen Beetle automobile
Languages : en
Pages : 207

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Book Description
Models covered: Volkswagen Beetle 1285 cc (78.3 cu in). Volkswagen Beetle 1493 cc (91.1 cu in). Does not cover 1302/1303 Super Beetles, 1300A or any model with 1200 or 1600 cc engine

Author:
Publisher: Department of the Army
ISBN:
Category : History
Languages : en
Pages : 202

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Book Description
A History of Army Communications and Electronics at Fort Monmouth, New Jersey, 1917-2007 chronicles ninety years of communications-electronics achievements carried out by the scientists, engineers, logisticians and support staff at Fort Monmouth, NJ. From homing pigeons to frequency hopping tactical radios, the personnel at Fort Monmouth have been at the forefront of providing the U.S. Army with the most reliable systems for communicating battlefield information. Special sections of the book are devoted to ground breaking achievements in "Famous Firsts", as well as "Celebrity Notes", a rundown on the notable and notorious figures in Fort Monmouth history. The book also includes information on commanding officers, tenants and post landmarks.

Author: Manfred Grieger
Publisher:
ISBN: 9783935112253
Category :
Languages : en
Pages : 339

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Book Description

Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Author: John Lie
Publisher: Univ of California Press
ISBN: 0520289781
Category : History
Languages : en
Pages : 395

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Book Description
"[A] most impressive achievement by an extraordinarily intelligent, courageous, and—that goes without saying—'well-read' mind. The scope of this work is enormous: it provides no less than a comprehensive, historically grounded theory of 'modern peoplehood,' which is Lie’s felicitous umbrella term for everything that goes under the names 'race,' 'ethnicity,' and nationality.'" Christian Joppke, American Journal of Sociology "Lie's objective is to treat a series of large topics that he sees as related but that are usually treated separately: the social construction of identities, the origins and nature of modern nationalism, the explanation of genocide, and racism. These multiple themes are for him aspects of something he calls 'modern peoplehood.' His mode of demonstration is to review all the alternative explanations for each phenomenon, and to show why each successively is inadequate. His own theses are controversial but he makes a strong case for them. This book should renew debate." Immanuel Wallerstein, Yale University and author of The Decline of American Power: The U.S. in a Chaotic World

Author: Linda R. Gannon
Publisher: Routledge
ISBN: 1134701799
Category : Psychology
Languages : en
Pages : 247

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Book Description
Aging in women has traditionally been defined by the menopause, however it is often social and economic changes which are more important to women. In Aging in Women Linda Gannon redresses the balance. From a feminist perspective, she critically reviews current research and provides a more comprehensive analysis of the psychological effects of life-span changes for older women. Some of the topics she explores include second careers, empty-nest, divorce, chronic illness, retirement and sexuality.