MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB PDF Download

Author: Dr. Komaldeep Kaur Randhawa
Publisher: Shashwat Publication
ISBN: 9393557705
Category : Education
Languages : en
Pages : 169

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Book Description
Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.

Author: Dr Reshma Nikhat
Publisher: Zenon Academic Publishing
ISBN: 9385886126
Category : Business & Economics
Languages : en
Pages : 150

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Book Description
A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Mahatma Gandhi Your most unhappy customers are your greatest source of learning. And they give us feedback on the areas we have to improve and shows our weaknesses. According to Henry Ford It is the customer who pays the wages. And the more you engage with customers the clearer things become and the easier it is to determine what you should be doing. John Russell, President, Harley Davidson Retail is a customer business. You’re trying to take care of the customer—solve something for the customer. And A company’s survival depends not what they produce but how they sell and supply it to the final customers with ease ,Emerging strategies has to be adopted as it is a period of globalization ,by building the relationship and working as a unified team to know about the behavioral pattern of consumers in the decision making, the current scenario ,the service expectations of the customers and the marketing strategies to be adopted accordingly. Keeping this in mind this book is published which would become a guide to indispensable organized retail outlets. This book is the outcome of the efforts of few years of observation and study of the author detailing the various areas. The Author has made a sincere effort to cover the various parameters and make this book meaningful, understandable, easy and complete but even all areas might not have been covered and also the findings might be limited to few areas which cannot be generalized. Improvements and suggestions will be gratefully acknowledged.

Author: Martin M. Pegler
Publisher: Bloomsbury Publishing USA
ISBN: 1501315293
Category : Business & Economics
Languages : en
Pages : 416

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Book Description
Revised edition of Visual merchandising and display, c2012.

Author: Claus Ebster
Publisher: Business Expert Press
ISBN: 1631571133
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.

Author: Dr Sukhvir Singh
Publisher: LWRN Studio
ISBN: 8196725647
Category : Business & Economics
Languages : en
Pages : 158

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Book Description
Welcome to "Fashion Merchandising" authored by Dr. Sukhvir Singh, Professor and Associate Dean of the Faculty of Fashion and Design at SGT University, Gurgaon. This book is the culmination of years of research, teaching, and industry experience, aimed at providing readers with a comprehensive understanding of the intricacies of fashion business and merchandising. Fashion merchandising is a dynamic field that sits at the intersection of creativity and commerce. It encompasses a wide range of activities, from trend forecasting and product development to retail management and consumer behaviour analysis. In this book, I have endeavoured to cover these diverse aspects comprehensively, offering readers a holistic view of the fashion merchandising landscape. Throughout the chapters of this book, readers will embark on a journey that explores the fundamental principles of fashion merchandising, delves into the intricacies of retail management, and examines the latest trends and technologies shaping the industry. Drawing from real-world examples and case studies, I have sought to provide practical insights and actionable strategies that readers can apply in their academic pursuits and professional endeavours. Whether you are a student aspiring to enter the world of fashion, an educator seeking to enhance your curriculum, or a seasoned professional looking to stay abreast of industry trends, "Fashion Merchandising" offers something for everyone. It is my sincere hope that this book serves as a valuable resource and inspires readers to embark on their own journey of exploration and discovery within the dynamic realm of fashion merchandising.

Author: Rajagopal
Publisher: Springer Nature
ISBN: 3031122178
Category : Business & Economics
Languages : en
Pages : 440

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Book Description
This book analyzes the emerging concepts and theories of inclusiveness in business by explaining corporate social responsibility, social learning, and value co-creation, as critical elements to the success of firms. The authors explore the causes and effects and challenges associated with the management of inclusive businesses. Divided in to six sections, this edited work includes twenty one chapters that examine the inclusive business philosophy, the social dynamics of managing inclusive business, the role of trade, and inclusive practices at work before concluding with a discussion of how to drive hybrid growth in these types of organizations. Focusing on developing economies, this book portrays the varied corporate experiences in inclusive business designs and customer value propositions across the industries. It surveys the problems, possible solutions, and policy frameworks for integrating business as a resource to alleviate poverty and social and economic inequality.

Author: Dimitri Koumbis
Publisher: Bloomsbury Publishing
ISBN: 1350202835
Category : Business & Economics
Languages : en
Pages : 169

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Book Description
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

Author: Eundeok Kim
Publisher: Bloomsbury Publishing
ISBN: 1350099023
Category : Business & Economics
Languages : en
Pages : 185

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Book Description
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions

Author: Jay Diamond
Publisher: Fairchild Books & Visuals
ISBN:
Category : Business & Economics
Languages : en
Pages : 472

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Book Description
This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.

Author: Rajagopal
Publisher: Springer Nature
ISBN: 3031404394
Category : Business & Economics
Languages : en
Pages : 531

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Book Description
This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adapt to agile strategies and integrate people, profit, and corporate citizenship behavior.