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Electronic Commerce

Electronic Commerce PDF Author: Elias M. Awad
Publisher: Prentice Hall
ISBN: 9780536862549
Category : Business & Economics
Languages : en
Pages : 602

Book Description
This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
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