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Author: John S. Nelson Publisher: University of Illinois Press ISBN: 9780252066481 Category : Business & Economics Languages : en Pages : 300
Book Description
The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis. Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty-minute video of multimedia advertising studies, the book presents lucid analyses of particular campaign ads to illustrate how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning. The authors also show readers how to comprehend dynamics of contemporary political life that remain mysterious within traditional accounts of how citizens learn about politics. In the authors' view, electronic politics is here to stay, like it or not, and we cannot afford simply to dismiss or condemn political ads.
Author: John S. Nelson Publisher: University of Illinois Press ISBN: 9780252066481 Category : Business & Economics Languages : en Pages : 300
Book Description
The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis. Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty-minute video of multimedia advertising studies, the book presents lucid analyses of particular campaign ads to illustrate how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning. The authors also show readers how to comprehend dynamics of contemporary political life that remain mysterious within traditional accounts of how citizens learn about politics. In the authors' view, electronic politics is here to stay, like it or not, and we cannot afford simply to dismiss or condemn political ads.
Author: James E. Beitler III Publisher: InterVarsity Press ISBN: 0830871209 Category : Religion Languages : en Pages : 261
Book Description
Being a faithful disciple of Christ means having seasoned speech: practicing a rhetoric that beneficially and persuasively imparts the surprising truth of the gospel. James Beitler seeks to renew interest in and hunger for an effective Christian rhetoric by closely considering the work of five beloved Christian communicators: C. S. Lewis, Dorothy L. Sayers, Dietrich Bonhoeffer, Desmond Tutu, and Marilynne Robinson.
Author: Douglas Eyman Publisher: University of Michigan Press ISBN: 0472121138 Category : Computers Languages : en Pages : 173
Book Description
What is “digital rhetoric”? This book aims to answer that question by looking at a number of interrelated histories, as well as evaluating a wide range of methods and practices from fields in the humanities, social sciences, and information sciences to determine what might constitute the work and the world of digital rhetoric. The advent of digital and networked communication technologies prompts renewed interest in basic questions such as What counts as a text? and Can traditional rhetoric operate in digital spheres or will it need to be revised? Or will we need to invent new rhetorical practices altogether? Through examples and consideration of digital rhetoric theories, methods for both researching and making in digital rhetoric fields, and examples of digital rhetoric pedagogy, scholarship, and public performance, this book delivers a broad overview of digital rhetoric. In addition, Douglas Eyman provides historical context by investigating the histories and boundaries that arise from mapping this emerging field and by focusing on the theories that have been taken up and revised by digital rhetoric scholars and practitioners. Both traditional and new methods are examined for the tools they provide that can be used to both study digital rhetoric and to potentially make new forms that draw on digital rhetoric for their persuasive power.
Author: Erec Smith Publisher: Rowman & Littlefield ISBN: 1498590411 Category : Language Arts & Disciplines Languages : en Pages : 181
Book Description
A Critique of Anti-racism in Rhetoric and Composition: The Semblance of Empowerment critiques current antiracist ideology in rhetoric and composition, arguing that it inadvertently promotes a deficit-model of empowerment for both students and scholars. Erec Smith claims that empowerment theory—which promotes individual, communal, and strategic efficacy—is missing from most antiracist initiatives, which instead often abide by what Smith refers to as a "primacy of identity”: an over-reliance on identity, particularly a victimized identity, to establish ethos. Scholars of rhetoric, composition, communication, and critical race theory will find this book particularly useful.
Author: Douglas Estes Publisher: Zondervan Academic ISBN: 031052508X Category : Religion Languages : en Pages : 400
Book Description
While there are almost 1000 questions in the Greek New Testament, many commentators, pastors, and students skip over the questions for more ‘theological’ verses or worse they convert questions into statements to mine them for what they are saying theologically. However, this is not the way questions in the Greek New Testament work, and it overlooks the rhetorical importance of questions and how they were used in the ancient world. Questions and Rhetoric in the Greek New Testament is a helpful and thorough examination of questions in the Greek New Testament, seen from the standpoint of grammatical, semantic, and linguistic analysis, with special emphasis on their rhetorical effects. It includes charts, tools, and lists that explain and categorize the almost 1000 questions in the Greek New Testament. Thus, the user is able to go to the section in the book dealing with the type of question they are studying and find the exegetical parameters needed to understand that question. Questions and Rhetoric in the Greek New Testament offers vibrant examples of all the major categories of questions to aid the reader in grasping how questions work in the Greek New Testament. Special emphasis is given to the way questions persuade and influence readers of the Greek New Testament.
Author: Amy Propen Publisher: Parlor Press LLC ISBN: 1602352577 Category : Art Languages : en Pages : 216
Book Description
Parks, maps, and mapping technologies like the GPS are objects of visual and material culture that rely on the interplay of text, context, image, and space to guide our interpretations of the world around us. LOCATING VISUAL-MATERIAL RHETORICS: THE MAP, THE MILL, AND THE GPS examines in depth, and in several contemporary settings, how visual and material discursive artifacts, when understood as rhetorical, shape our understanding of the unique cultural moments that these artifacts set out to represent.
Author: Wayne C. Booth Publisher: Univ of California Press ISBN: 0520062108 Category : Business & Economics Languages : en Pages : 571
Book Description
"Bibliography of ethical criticism": p. 505-534. Presents arguments for the relocation of ethics to the center of literature, examining periods, genres, and particular works.
Author: Stuart A. Selber Publisher: Univ of South Carolina Press ISBN: 1611172349 Category : Language Arts & Disciplines Languages : en Pages : 359
Book Description
Electric discussions of the interplay between technological innovation and communication Recognizing an increasingly technological context for rhetorical activity, the thirteen contributors to this volume illuminate the challenges and opportunities inherent in successfully navigating intersections between rhetoric and technology in existing and emergent literacy practices. Edited by Stuart A. Selber, Rhetorics and Technologies positions technology as an inevitable aspect of the rhetorical situation and as a potent force in writing and communication activities. Taking a broad approach, this volume is not limited to discussion of particular technological systems (such as new media or wikis) or rhetorical contexts (such as invention or ethics). The essays instead offer a comprehensive treatment of the rhetoric-technology nexus. The book's first section considers the ways in which the social and material realities of using technology to support writing and communication activities have altered the borders and boundaries of rhetorical studies. The second section explores the discourse practices employed by users, designers, and scholars of technology when communicating in technological contexts. In the final section, projects and endeavors that illuminate the ways in which discourse activities can evolve to reflect emerging sociopolitical realties, technologies, and educational issues are examined. The resulting text bridges past and future by offering new understandings of traditional canons of rhetoric—invention, arrangement, style, memory, and delivery—as they present themselves in technological contexts without discarding the rich history of the field before the advent of these technological innovations. Rhetorics and Technologies includes a foreword by Carolyn R. Miller and essays by John M. Carroll, Marilyn M. Cooper, Paul Heilker, Johndan Johnson-Eilola, Debra Journet, M. Jimmie Killingsworth, Jason King, James E. Porter, Stuart A. Selber, Geoffrey Sirc, Susan Wells, and Anne Frances Wysocki.
Author: Charles A. Hill Publisher: Routledge ISBN: 1135628548 Category : Language Arts & Disciplines Languages : en Pages : 423
Book Description
Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.
Author: John S. Nelson
Author: John S. Nelson
Author: James E. Beitler III
Author: Douglas Eyman
Author: Erec Smith
Author: Douglas Estes
Author: Amy Propen
Author: Wayne C. Booth
Author: Scott Crider
Author: Stuart A. Selber
Author: Charles A. Hill