Author: James Vick
Publisher: BoD – Books on Demand
ISBN: 3385396751
Category : Fiction
Languages : en
Pages : 142
Book Description
Reprint of the original, first published in 1875.
Vick's Floral Guide for 1875
Author: James Vick
Publisher: BoD – Books on Demand
ISBN: 338539676X
Category : Fiction
Languages : en
Pages : 142
Book Description
Reprint of the original, first published in 1875.
Publisher: BoD – Books on Demand
ISBN: 338539676X
Category : Fiction
Languages : en
Pages : 142
Book Description
Reprint of the original, first published in 1875.
Arthur's Illustrated Home Magazine
Arthur's Lady's Home Magazine
Popular Annuals of Eastern North America, 1865-1914
Author: Peggy Cornett Newcomb
Publisher: Dumbarton Oaks
ISBN: 9780884021384
Category : Architecture
Languages : en
Pages : 224
Book Description
Using the evidence of written documents, seed and plant lists, catalogues, and illustrations, the author attempts to show which annuals were popular and how they were used in the fifty-year period following the Civil War. Several commercial seed lists are reproduced to document the changing styles of gardening.
Publisher: Dumbarton Oaks
ISBN: 9780884021384
Category : Architecture
Languages : en
Pages : 224
Book Description
Using the evidence of written documents, seed and plant lists, catalogues, and illustrations, the author attempts to show which annuals were popular and how they were used in the fifty-year period following the Civil War. Several commercial seed lists are reproduced to document the changing styles of gardening.
The Workshop
Author:
Publisher:
ISBN:
Category : Decoration and ornament
Languages : en
Pages : 356
Book Description
Publisher:
ISBN:
Category : Decoration and ornament
Languages : en
Pages : 356
Book Description
The Maine Journal of Education. 1874
Author: Anonymous
Publisher: BoD – Books on Demand
ISBN: 3368844660
Category :
Languages : en
Pages : 482
Book Description
Publisher: BoD – Books on Demand
ISBN: 3368844660
Category :
Languages : en
Pages : 482
Book Description
Arthur's Home Magazine
All about Flowers
Author: Thomas J. Mickey
Publisher: Ohio University Press
ISBN: 0804041148
Category : Gardening
Languages : en
Pages : 208
Book Description
A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
Publisher: Ohio University Press
ISBN: 0804041148
Category : Gardening
Languages : en
Pages : 208
Book Description
A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
American Bee Journal
Author:
Publisher:
ISBN:
Category : Bee culture
Languages : en
Pages : 734
Book Description
Includes summarized reports of many bee-keeper associations.
Publisher:
ISBN:
Category : Bee culture
Languages : en
Pages : 734
Book Description
Includes summarized reports of many bee-keeper associations.
Documents of the Senate of the State of New York
Author: New York (State). Legislature. Senate
Publisher:
ISBN:
Category : New York (State)
Languages : en
Pages : 558
Book Description
Publisher:
ISBN:
Category : New York (State)
Languages : en
Pages : 558
Book Description