Venta personal : una perspectiva integrada y relacional PDF Download

Author: Pedro . . . [et al. Canales Ronda
Publisher: Editorial UOC
ISBN: 8490290105
Category : Business & Economics
Languages : es
Pages : 313

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Book Description
Este libro aborda el estudio de la función de ventas en la empresa desde una visión integrada y relacional, entendiendo la venta personal como un instrumento de comunicación personal que en coordinación con otras herramientas de comunicación de marketing persigue desarrollar relaciones fructíferas con los clientes que permitan aportarle valor y generar un beneficio mutuo. En este sentido, se ha planteado el estudio de la función de ventas no sólo en lo que se refiere a los temas clásicos de este asignatura, como el proceso de desarrollo de las distintas fases que componen la venta personal o la dirección de equipos de vendedores, sino también en cuanto a su papel actual dentro del marketing y la comunicación, sobre la base de la gestión de relaciones, la integración de los esfuerzos de comunicación y la utilización de las tecnologías de la información y la comunicación (TICs)

Author:
Publisher:
ISBN: 9788490296738
Category : Communication in marketing
Languages : es
Pages : 313

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Book Description

Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 430

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Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Author: Commission for Environmental Cooperation (Montréal, Québec). Secretariat
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 240

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Book Description
The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.

Author: Gustavo Lins Ribeiro
Publisher: Routledge
ISBN: 1000184498
Category : Social Science
Languages : en
Pages : 352

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Book Description
Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

Author: Esther Thorson
Publisher: Psychology Press
ISBN: 1134780222
Category : Business & Economics
Languages : en
Pages : 397

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Book Description
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Author: Anna Rogala
Publisher: Springer
ISBN: 1137547030
Category : Business & Economics
Languages : en
Pages : 277

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Book Description
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management.

Author: Inés Küster Boluda
Publisher: ESIC Editorial
ISBN: 9788473563178
Category : Business & Economics
Languages : es
Pages : 220

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Book Description
El marketing de relaciones. La lealtad y la satisfacción. La calidad de servicio como estrategia competitiva. La gestión de la relación con el cliente. La orientación al mercado. La venta adaptable.

Author: Daniella Tilbury
Publisher: IUCN
ISBN: 9782831708232
Category : Business & Economics
Languages : en
Pages : 152

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Book Description
The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].

Author: Jean Gardiner
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 294

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Book Description
This book offers a radical critique of mainstream, Marxist and feminist economic theories, ranging from the classical liberal economics of the eighteenth and nineteenth centuries to the feminist debates about domestic labour and patriarchy in the late twentieth century. It explores the increasing importance of household care relations, especially childcare, in shaping the domestic labour process. Trends in household gender relations and working patterns in Britain are explored in the context of political ideas and policies regarding the state, the economy, gender and care.