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Author: Mitchell Gooze Publisher: Advantage Media Group ISBN: 1601940041 Category : Business planning Languages : en Pages : 194
Book Description
'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.
Author: Mitchell Gooze Publisher: Advantage Media Group ISBN: 1601940041 Category : Business planning Languages : en Pages : 194
Book Description
'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.
Author: Mitchell Gooze Publisher: ISBN: 9781599323060 Category : Languages : en Pages : 0
Book Description
'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.
Author: Sarfraz A. Mian Publisher: Edward Elgar Publishing ISBN: 1788974786 Category : Business & Economics Languages : en Pages : 544
Book Description
This pioneering work explores both the theory and practice of business and technology incubation over the past six decades as an approach to new venture creation and development. With a global scope, the Handbook examines key concepts, models, and mechanisms, providing a research-based analytical foundation from which to understand the emerging role of modern incubation tools in building entrepreneurship ecosystems for promoting targeted economic development.
Author: Leslie Willcocks Publisher: Routledge ISBN: 1136411801 Category : Business & Economics Languages : en Pages : 320
Book Description
'Delivering Business Value from IT' is focused on the evaluation issue in IT and how IT evaluation can proceed across the life-cycle of any IT investment and be linked positively to improving business performance. Chapters 1,2 and 3 detail an approach to IT evaluation whilst chapters 4 and 5 build on these by showing two distinctive approaches to linking IT to business performance. The remaining three chapters deal with a range of evaluation issues emerging as important - specifically Internet evaluation, Y2K and beyond, EMU, quality outsourcing, infrastructure, role of benchmarking, and cost of ownership issues that practitioners regularly encounter.
Author: United States. Congress. Senate. Committee on Environment and Public Works Publisher: ISBN: Category : Hazardous waste site remediation Languages : en Pages : 444
Author: Mitchell Gooze
Author: Mitchell Gooze
Author: Mitchell Gooze
Author: David S. McGhee
Author: Sarfraz A. Mian
Author: Leslie Willcocks
Author: 
Author: Leander Miller Hoskins
Author: William Meath Baker
Author: William Martin Baker
Author: United States. Congress. Senate. Committee on Environment and Public Works