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Author: Consumer Reports Publisher: ISBN: 9780890438169 Category : Languages : en Pages : 256
Book Description
Completely redesigned for 1996, to make it easier to find all the information on the cars on any reader's shopping list, Used Car Buying Guide now presents all models in alphabetical order. This annual bestseller steers consumers to the makes and models most likely to provide reliable and practical transportation, thus minimizing the chance of making a costly mistake. Photos. Charts.
Author: Consumer Reports Publisher: ISBN: 9780890438169 Category : Languages : en Pages : 256
Book Description
Completely redesigned for 1996, to make it easier to find all the information on the cars on any reader's shopping list, Used Car Buying Guide now presents all models in alphabetical order. This annual bestseller steers consumers to the makes and models most likely to provide reliable and practical transportation, thus minimizing the chance of making a costly mistake. Photos. Charts.
Author: Dale Pollak Publisher: Greenleaf Book Group ISBN: 0999242717 Category : Business & Economics Languages : en Pages : 133
Book Description
Simply Selling More Cars Won’t Be Enough: Revolutionizing the Retail Automotive Industry Dale Pollak believes that the car business—and the dealers who make their living in it—are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry’s true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure. Like I See It offers practical solutions, such as making the sales process more customer-focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks. It spurs much-needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business. It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride-sharing, self-driving cars, and Millennials who don’t want (or can’t afford) to own a car. Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond. He offers a collectively minded approach that will help build a better, more profitable, and prosperous retail automotive industry for tomorrow.
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Author: Dale Pollak
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