Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 410
Book Description
USadreview
Author: New Serial Titles
Author: Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1448
Book Description
A union list of serials commencing publication after Dec. 31, 1949.
About Face
Author: Dan HillPublisher: Kogan Page Publishers
ISBN: 0749459239
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
Ulrich's Periodicals Directory
Author: Measuring and Mapping Cultures
Author: Yilmaz R. EsmerPublisher: BRILL
ISBN: 9004158200
Category : Social Science
Languages : en
Pages : 202
Book Description
Based on the data from the European and World Values Studies, this volume discuss basic theoretical and methodological issues of value research and focus on some the most basic processes of value change: cultural globalization, individualization, secularization and democratization.
Creativity in Invention and Design
Author: Subrata DasguptaPublisher: Cambridge University Press
ISBN: 9780521430685
Category : Computers
Languages : en
Pages : 286
Book Description
This book is about creativity and the nature of the creative process in technological invention. The author shows how certain ideas in cognitive science and artificial intelligence can be used to analyse, describe and explain an important invention taken from the history of computer technology.
The Mind's Best Work
Author: David N. PERKINSPublisher: Harvard University Press
ISBN: 0674042034
Category : Psychology
Languages : en
Pages : 325
Book Description
Over the years, tales about the creative process have flourished-tales of sudden insight and superior intelligence and personal eccentricity. Coleridge claimed that he wrote "Kubla Khan" in one sitting after an opium-induced dream. Poe declared that his "Raven" was worked out "with the precision and rigid consequence of a mathematical problem." D. N. Perkins discusses the creative episodes of Beethoven, Mozart, Picasso, and others in this exploration of the creative process in the arts, sciences, and everyday life. Table of Contents: A Parable 1. Witnesses to Invention 2. Creative Moments 3. Ways of the Mind 4. Critical Moments 5. Searching For 6. Plans Down Deep 7. Plans Up Front 8. Lives of Inquiry 9. Having It 10. The Shape of Making Notes Sources Index Reviews of this book: A delightful book, easy to read, amusing and jammed with intriguing "personal experiments," puzzles for the reader that offer insights into creative thinking. It is a valuable book because it summarizes well the results of recent investigations and effectively debunks a variety of cherished myths... Read the book for fun. Read it to find out what psychologists are up to. --New York Times Book Review Reviews of this book: The Mind's Best Work [is] a guided tour of the new psychology of creative thinking... Perkins belongs in that rare company of Lewis Thomas and other popularizers of science who combine a lively style, playful wit and discriminating scholarship. --Newsday Reviews of this book: A survey of scientific research that's also a work of playful wit. --Newsweek
Advertising Management
Author: The Creative Cognition Approach
Author: Steven M. SmithPublisher: MIT Press
ISBN: 9780262193542
Category : Psychology
Languages : en
Pages : 374
Book Description
Annotation Surveys the studies and theoretical views of prominent researchers in the areas of problem solving, concept formation, and thinking. Contributors cover a wide range of approaches that play a role in creative cognition, from associationism, to Gestalt, to computational approaches. Topics include dreams, intuition, the use of prior knowledge in creative thinking, insight versus analytic problem solving, and visual and computational processes in creative cognition. Annotation c. by Book News, Inc., Portland, Or.
The Management of Advertising
Author: Julian Lincoln SimonPublisher: Prentice Hall
ISBN: 9780135486856
Category : Advertising
Languages : en
Pages : 287
Book Description