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Author: Grant Lukenbill Publisher: Routledge ISBN: 1317706013 Category : Business & Economics Languages : en Pages : 235
Book Description
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you’ll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR’s Gay and Lesbian Perspective, this book gives you suggestions on what things need to be done within your company before planning your marketing strategies. You’ll benefit from ideas and suggestions in Untold Millions that will help you create consumer-driven market strategies to gays and lesbians, including: recognizing that there are families and relationships in society that are not heterosexual acknowledging age differences and the needs of particular generations attracting customers by circulating non-discriminatory hiring policies through press releases and company memos, installing domestic partner health care plans, and identifying cultural reference points to which gays and lesbians can relate remembering that many gays and lesbians may look at business with cynicism and doubt and may be quick to interpret actions as victimization referring to the Wall Street project before addressing gay- and lesbian-specific issues focusing on the areas of individuality, a need for association, and the need to alleviate stress reserving a post script in your direct marketing letter to remind consumers of your company’s domestic partner benefits or if you support a particular gay/lesbian interest organizationUntold Millions contains advice on several other topics, such as corporate legal issues, public information trends and analysis, and changes in gay and lesbian communities to give familiarize you with your target audience. With Untold Millions, you’ll be able to develop appealing marketing or advertising campaigns that will satisfy the highly profitable and emerging gay and lesbian consumer market.
Author: Grant Lukenbill Publisher: Routledge ISBN: 1317706013 Category : Business & Economics Languages : en Pages : 235
Book Description
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you’ll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR’s Gay and Lesbian Perspective, this book gives you suggestions on what things need to be done within your company before planning your marketing strategies. You’ll benefit from ideas and suggestions in Untold Millions that will help you create consumer-driven market strategies to gays and lesbians, including: recognizing that there are families and relationships in society that are not heterosexual acknowledging age differences and the needs of particular generations attracting customers by circulating non-discriminatory hiring policies through press releases and company memos, installing domestic partner health care plans, and identifying cultural reference points to which gays and lesbians can relate remembering that many gays and lesbians may look at business with cynicism and doubt and may be quick to interpret actions as victimization referring to the Wall Street project before addressing gay- and lesbian-specific issues focusing on the areas of individuality, a need for association, and the need to alleviate stress reserving a post script in your direct marketing letter to remind consumers of your company’s domestic partner benefits or if you support a particular gay/lesbian interest organizationUntold Millions contains advice on several other topics, such as corporate legal issues, public information trends and analysis, and changes in gay and lesbian communities to give familiarize you with your target audience. With Untold Millions, you’ll be able to develop appealing marketing or advertising campaigns that will satisfy the highly profitable and emerging gay and lesbian consumer market.
Author: Grant Lukenbill Publisher: ISBN: Category : Business & Economics Languages : en Pages : 240
Book Description
"Untold Millions is the definitive guide for marketers, executives, advertisers, employees, and entrepreneurs who want to get their companies on track for this new marketplace revolution. Using the most valuable research data to date - from the groundbreaking 1994 Yankelovich MONITORE Perspective on Gays/Lesbians - Grant Lukenbill reveals an in-depth profile of gay and lesbian consumers: who they are, what they need, what they buy, and what motivates how they spend their money. In addition, he offers concrete, proven strategies for positioning products and services to this defined consumer segment - from building good relationships with the gay and lesbian market through corporate sponsorships to avoiding nightmares set off by outdated personnel policies."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Mike Hockney Publisher: Magus Books ISBN: Category : Body, Mind & Spirit Languages : en Pages : 776
Book Description
The Noosphere is a "thinking atmosphere" that has been evolving on Earth since the dawn of humanity. The internet is a physical manifestation of it: a worldwide linked network. What comes next? Does mind detach itself from bodies? Can the collective consciousness of humanity leave Earth and enter the heavens? Is the Noosphere a Soul Sphere, composed of the souls of all good people and leaving behind the evil? Imagine the Soul Sphere merging with God. Is that the ultimate destiny of higher humanity? The Noosphere will not be powered by faith, prayers or superstition. Ontological mathematics and hyperreason will be its engines. This is the story of the highest human thought, how it's leaving behind materialism and realizing the truth of existence - that we inhabit an immortal, indestructible mental Singularity outside space and time and that the illusion of materialism is produced by holography. The universe is a self-generating, intelligent, living hologram, comprised of infinite souls.
Author: Jane Drake Publisher: iUniverse ISBN: 0595175201 Category : Religion Languages : en Pages : 374
Book Description
This unprecedented book unites the essential messages delivered by the Prophets of Judaism, Christianity, and Islam. Their combined teachings reveal a single, harmonious story that has been smothered by the doctrines severely dividing the individual organized religions. In this era when hatreds can be expressed with biological, chemical, and nuclear weapons, we urgently need to hear this unifying story. The explosion of two atomic bombs helped to end the Second World War, but those bombs also provided chilling examples of Bible prophecies. Many choose to dismiss prophecies as the imaginings of religious fanatics. Others convince themselves the people now living in Biblical lands who piously preserve ancient hatreds are only a threat to each other. It's hard to forget that modern weapons can turn age-old prophecies into everyone's reality. If current events or too many unanswered questions are shaking your faith in your beliefs'or your disbelief'you need to become acquainted with all the Prophets through the cascade of familiar, forgotten, rejected, and unheard teachings flowing through these pages. In Of Promises and Previews, author Jane Drake presents the combined teachings of the prophets'the prophets who foretold the war. You'll know you've grasped the book's innermost message when you feel your doubts dissipating, your fear subsiding, and your heart soar.
Author: Horatio Publisher: DigiCat ISBN: Category : Fiction Languages : en Pages : 238
Book Description
DigiCat Publishing presents to you this special edition of "Love's Final Victory" (Ultimate Universal Salvation on the Basis of Scripture and Reason) by Horatio. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Author: Grant Lukenbill
Author: Grant Lukenbill
Author: Grant Lukenbill
Author: Mike Hockney
Author: American Pomological Society
Author: American Pomological Society
Author: Jane Drake
Author: American Pomological Society
Author: Horatio
Author: Hiram Erastus Butler
Author: Herbert Fry