Une étude exploratoire sur la place du commerce électronique dans l'évolution d'un commerce de détail PDF Download

Author: Said Khalil
Publisher:
ISBN:
Category :
Languages : fr
Pages : 208

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Author: Philippe Moati
Publisher: FeniXX
ISBN: 2307484078
Category : Science
Languages : fr
Pages : 118

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Cet ouvrage est une réédition numérique d’un livre paru au XXe siècle, désormais indisponible dans son format d’origine.

Author: Centre de recherche pour l'étude et l'observation des conditions de vie (France). Département Dynamique des marchés
Publisher:
ISBN: 9782841041589
Category :
Languages : fr
Pages : 108

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Author: Antonella Carù
Publisher: Routledge
ISBN: 0415382432
Category : Business & Economics
Languages : en
Pages : 212

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This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.

Author: R. Kuehr
Publisher: Springer Science & Business Media
ISBN: 9401000336
Category : Science
Languages : en
Pages : 306

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Personal computers have made life convenient in many ways, but what about their impacts on the environment due to production, use and disposal? Manufacturing computers requires prodigious quantities of fossil fuels, toxic chemicals and water. Rapid improvements in performance mean we often buy a new machine every 1-3 years, which adds up to mountains of waste computers. How should societies respond to manage these environmental impacts? This volume addresses the environmental impacts and management of computers through a set of analyses on issues ranging from environmental assessment, technologies for recycling, consumer behaviour, strategies of computer manufacturing firms, and government policies. One conclusion is that extending the lifespan of computers (e.g. through reselling) is an environmentally and economically effective strategy that deserves more attention from governments, firms and the general public.

Author: Jean Gadrey
Publisher: Routledge
ISBN: 1134418140
Category : Business & Economics
Languages : en
Pages : 172

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The 'new economy' has been criticised greatly of late, and after the speculation and hype that surrounded the internet bubble, this is hardly surprising. This book, first published in French and updated here, however treats the 'new economy' as a discourse - one that is often misleading. In order to understand what happened during the internet bubb

Author: Nils Braun-Dubler
Publisher: vdf Hochschulverlag AG
ISBN: 3728140163
Category : Technology & Engineering
Languages : en
Pages : 384

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Blockchain is widely considered a new key technology. The Foundation for Technology Assessment (TA-SWISS) has proposed a comprehensive assessment of blockchain technologies. With this publication, TA-SWISS provides the much-needed social contextualisation of blockchain. The first, more technical part of the study takes an in-depth look at how blockchain functions and examines the economic potential of this technology. By analysing multiple real-world applications, the study sheds light on where the blockchain has advantages over traditional applications and where existing technologies continue to be the better solution. The second part of the study examines how blockchain became mainstream. It explores the origins of blockchain in the early history of information technology and computer networks. The study also reveals the impact blockchain has on industrial and public spaces. Finally, it discusses the social implications and challenges of blockchain against the background of a new socio-technical environment.

Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author: Don Peppers
Publisher: Crown Business
ISBN: 0385500734
Category : Business & Economics
Languages : en
Pages : 433

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Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.

Author: N. Oudshoorn
Publisher: Springer
ISBN: 0230348963
Category : Social Science
Languages : en
Pages : 246

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Winner of the British Sociological Association Foundation for the Sociology of Health and Illness Book Prize, 2012. This book traces the changes in healthcare implicated in telecare technologies: information and communication technologies that enable care at a distance. What happens when healthcare moves from physical to virtual encounters between healthcare professionals and patients? What are the consequences for patients when they are expected to do things that used to be done by healthcare professionals? What actually happens when homes become electronically wired to healthcare organizations? These are urgent questions that are, however, largely absent in dominant discourses on telecare. Drawing on insights from science, technology, and human geography, this work opens up novel accounts of the adoption and use of new technologies in healthcare. Nelly Oudshoorn shows how telecare technologies participate in redefining the responsibilities and identities of patients and healthcare professionals, introducing a new category of healthcare workers, and changing the kinds of care and spaces where healthcare is situated. This book intervenes critically into discourses that celebrate the independence of place and time by showing how places and physical contacts still matter in care at a distance.