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Author: Ardhendu Shekhar Singh Publisher: ISBN: 9781473962477 Category : Marketing Languages : en Pages :
Book Description
This case is based on the marketing research initiative of Firmenich, one of the largest privately owned organizations in the perfumery and flavor industry in the world. The objective of the marketing research was to obtain insights on preferences of low-income consumers of India with respect to soaps that would improve their hygiene and consequently their health.
Author: Ardhendu Shekhar Singh Publisher: ISBN: 9781473962477 Category : Marketing Languages : en Pages :
Book Description
This case is based on the marketing research initiative of Firmenich, one of the largest privately owned organizations in the perfumery and flavor industry in the world. The objective of the marketing research was to obtain insights on preferences of low-income consumers of India with respect to soaps that would improve their hygiene and consequently their health.
Author: S Shajahan Publisher: Macmillan ISBN: 9781403925015 Category : Marketing research Languages : en Pages : 416
Book Description
This book provides a comprehensive coverage of concepts of contemporary technology-driven marketing research. It emphasis more on emerging application of marketing research like service quality measurement, customer satisfaction and feedback analysis, rel
Author: S.L. Gupta Publisher: Excel Books India ISBN: 9788174463456 Category : Marketing research Languages : en Pages : 620
Book Description
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Author: Ramanuj Majumdar Publisher: New Age International ISBN: 9788122403381 Category : Marketing research Languages : en Pages : 386
Book Description
This Handbook Clearly Explains The Basic Principles Of Engineering Drawing And Highlights The Essential And Advanced Features Of Modern Draughting Practice. The Basic Emphasis Is Towards Providing Practical Guidelines For The Making Of Reliable Industrial Drawings.In A Systematic Manner, The Book Presents: * The Various Procedures Governing Engineering Drawing * Material Specifications Of Common Engineering Components * Incorporation Of Machining Symbols * Assignment Of Proper Fits And Tolerances * Mensuration For Calculating Volume And Mass * Ways Of Overcoming Common Problems And Pitfalls * Relevant Indian Standards And Iso SpecificationsWritten Completely In Si Units, This Is A Self-Sufficient Handbook For Engineering Draughts Men And Designers.
Author: Ramkishen Y. Publisher: Jaico Publishing House ISBN: 8179920852 Category : Business & Economics Languages : en Pages : 276
Book Description
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
Author: U C Mathur Publisher: Excel Books India ISBN: 9788174466402 Category : Consumer behavior Languages : en Pages : 516
Book Description
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Author: Ardhendu Shekhar Singh
Author: Ardhendu Shekhar Singh
Author: S Shajahan
Author: S.L. Gupta
Author: Ramanuj Majumdar
Author: Ramkishen Y.
Author: Suja R. Nair
Author: MONIKA BHATT
Author: 
Author: U C Mathur
Author: Tapan K. Panda