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Author: Immanuel Nama Publisher: GRIN Verlag ISBN: 3668996288 Category : Business & Economics Languages : en Pages : 72
Book Description
Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Shanghai Jiao Tong University (Antai College), course: Master of International Business, language: English, abstract: Understanding the adoption of fitness applications is a complex process as it is closely linked with people’s health behaviors and under the influence of manifold of influential forces. This research is focusing on the social perspective on motivation while not neglecting an adoption driven by the need that is concentrated on the mere functionality of an app. The main objective of the research is to discover the underlying social motivation and propensity of users to adopt fitness applications in China. The central question is whether the willingness to adopt a fitness app is being influenced solely by the need to track one’s activities with the help of a tool or if social motivation is playing an essential role in influencing a person’s inclination to adopt this kind of applications. The problem this thesis is trying to understand better is the propensity of people in the initial adoption phase of a fitness application. So, it can be said that the scope of the study is narrowing down the general idea of health to the specific scenario of fitness applications. The main idea and assumption is that social motivation in the adoption of fitness apps is playing the essential role and has to be given great consideration by marketers and businesses. The findings can be adapted to business practices and marketing efforts. The 532 answers gathered in the survey have been looked at from an approach that stays close to the theories leveraged in the development of the variables as well as a model-approach that constructed the possible relationship between the variables. The variables constructed are based on the theories of the lazy user (Need N), social status (SS), social influence (SIN) as well as social impact (SIM). Need N is trying to minimize efforts in an adoption process in order to gain the required functions of an application. Following social status (SS) as a motivator, a person is intrinsically motivated to pursue a goal-directed behavior, in this case, the adoption of a fitness application, in order to adjust, maintain or obtain a perceived social status by others. On the other hand, social influence (SIN) focuses on the external influential stimulusthat is being exerted on the individual and can be separated into the two modes of identification and internalization.
Author: Immanuel Nama Publisher: GRIN Verlag ISBN: 3668996288 Category : Business & Economics Languages : en Pages : 72
Book Description
Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Shanghai Jiao Tong University (Antai College), course: Master of International Business, language: English, abstract: Understanding the adoption of fitness applications is a complex process as it is closely linked with people’s health behaviors and under the influence of manifold of influential forces. This research is focusing on the social perspective on motivation while not neglecting an adoption driven by the need that is concentrated on the mere functionality of an app. The main objective of the research is to discover the underlying social motivation and propensity of users to adopt fitness applications in China. The central question is whether the willingness to adopt a fitness app is being influenced solely by the need to track one’s activities with the help of a tool or if social motivation is playing an essential role in influencing a person’s inclination to adopt this kind of applications. The problem this thesis is trying to understand better is the propensity of people in the initial adoption phase of a fitness application. So, it can be said that the scope of the study is narrowing down the general idea of health to the specific scenario of fitness applications. The main idea and assumption is that social motivation in the adoption of fitness apps is playing the essential role and has to be given great consideration by marketers and businesses. The findings can be adapted to business practices and marketing efforts. The 532 answers gathered in the survey have been looked at from an approach that stays close to the theories leveraged in the development of the variables as well as a model-approach that constructed the possible relationship between the variables. The variables constructed are based on the theories of the lazy user (Need N), social status (SS), social influence (SIN) as well as social impact (SIM). Need N is trying to minimize efforts in an adoption process in order to gain the required functions of an application. Following social status (SS) as a motivator, a person is intrinsically motivated to pursue a goal-directed behavior, in this case, the adoption of a fitness application, in order to adjust, maintain or obtain a perceived social status by others. On the other hand, social influence (SIN) focuses on the external influential stimulusthat is being exerted on the individual and can be separated into the two modes of identification and internalization.
Author: Rajeev Agrawal Publisher: Springer Nature ISBN: 9811599386 Category : Technology & Engineering Languages : en Pages : 736
Book Description
This book presents select and peer-reviewed proceedings of the International Conference on Smart Communication and Imaging Systems (MedCom 2020). The contents explore the recent technological advances in the field of next generation communication systems and latest techniques for image processing, analysis and their related applications. The topics include design and development of smart, secure and reliable future communication networks; satellite, radar and microwave techniques for intelligent communication. The book also covers methods and applications of GIS and remote sensing; medical image analysis and its applications in smart health. This book can be useful for students, researchers and professionals working in the field of communication systems and image processing.
Author: Emma Baulch Publisher: Springer ISBN: 9402412514 Category : Social Science Languages : en Pages : 138
Book Description
This open access book offers a detailed account of a range of mHealth initiatives across South, Southeast and East Asia. It provides readers with deep insights into the challenges such initiatives face on the ground, and a view of the diverse cultural contexts shaping strategies for overcoming these challenges. The book brings together various discussions on the broader mHealth literature, and demonstrates how a research focus on diverse Asian contexts influences the success and/or failure of current mHealth initiatives. It also highlights the important roles social scientists can play in advancing theoretical approaches, as well as planning, implementing and evaluating mHealth initiatives. The book is a valuable resource for project planners, policy developers in NGOs and government institutions, as well as academics, researchers and students in the fields of public health, communications and development studies.
Author: Faisal Saeed Publisher: Springer Nature ISBN: 303070713X Category : Computers Languages : en Pages : 1262
Book Description
This book presents the papers included in the proceedings of the 5th International Conference of Reliable Information and Communication Technology 2020 (IRICT 2020) that was held virtually on December 21–22, 2020. The main theme of the book is “Innovative Systems for Intelligent Health Informatics”. A total of 140 papers were submitted to the conference, but only 111 papers were published in this book. The book presents several hot research topics which include health informatics, bioinformatics, information retrieval, artificial intelligence, soft computing, data science, big data analytics, Internet of things (IoT), intelligent communication systems, information security, information systems, and software engineering.
Author: Kiran Sood Publisher: Emerald Group Publishing ISBN: 1837970106 Category : Business & Economics Languages : en Pages : 195
Book Description
Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance.
Author: Emma Baulch Publisher: ISBN: 9781013269684 Category : Medical Languages : en Pages : 136
Book Description
This book offers a detailed account of a range of mHealth initiatives across South, Southeast and East Asia. It provides readers with deep insights into the challenges such initiatives face on the ground, and a view of the diverse cultural contexts shaping strategies for overcoming these challenges. The book brings together various discussions on the broader mHealth literature, and demonstrates how a research focus on diverse Asian contexts influences the success and/or failure of current mHealth initiatives. It also highlights the important roles social scientists can play in advancing theoretical approaches, as well as planning, implementing and evaluating mHealth initiatives. The book is a valuable resource for project planners, policy developers in NGOs and government institutions, as well as academics, researchers and students in the fields of public health, communications and development studies. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.
Author: Kota Kodama Publisher: Springer Nature ISBN: 9811942307 Category : Medical Languages : en Pages : 283
Book Description
This book examines the current status of mHealth development, regulations and the social background in Japan, South Korea and China, comparing it to the situation in the United States and the European Union and consider solutions to issues surrounding mHealth. The recent progress in mobile technology, represented by smartphones and smart watches, has been remarkable. A service called mobile health (mHealth), which uses such mobile technology to manage health, is also becoming a reality. Although the accuracy of medical devices is not as accurate as those used in medicine, the biometric information such as heart rate and SpO2 can already be monitored over a long period of time. Although the technology is maturing to the point where it can be implemented in society, it remains an unapproved service of medical care in most countries. The development and social implementation of mHealth is most active in the US, but social implementation is gradually progressing in other countries as well. In this book, we will first discuss what kind of global and harmonized regulations are desirable by comparing the regulatory reforms necessary for social implementation of mHealth. In addition, mHealth raises privacy concerns in the US because the usual behavior and biometric information of subjects is utilized by private companies. In addition, it is important to note that the behavior and biometric information of subjects collected by smart devices is automatically analyzed by AI technology, mainly machine learning, which makes the analysis a black box.
Author: Garcia, Manuel B. Publisher: IGI Global ISBN: Category : Medical Languages : en Pages : 421
Book Description
The disconnect between technology and traditional practices poses a significant challenge. Many healthcare professionals and individuals struggle to navigate the influx of emerging technologies, hindering the full realization of their potential in revolutionizing health literacy and medical practice. The lack of cohesive understanding and integration of technologies like mobile applications, wearable devices, artificial intelligence, and telemedicine impedes the seamless delivery of healthcare services and obstructs individuals from actively managing their health. Transformative Approaches to Patient Literacy and Healthcare Innovation offers a comprehensive solution to bridge the gap between healthcare and technology. Delving into the dynamic fusion of these domains, it unravels the transformative power of technology applications, showcasing how they enhance health literacy and empower individuals to make informed decisions about their well-being. By providing insights into the integration of mobile health apps, electronic health records, extended reality, artificial intelligence, and more, the book equips readers with the knowledge needed to navigate the evolving healthcare landscape with confidence.
Author: Hsinchun Chen Publisher: Springer Nature ISBN: 3030344827 Category : Medical Languages : en Pages : 397
Book Description
This book constitutes the thoroughly refereed conference proceedings of the International Conference for Smart Health, ICSH 2019, held in Shenzhen, China, in July 2019. The 34 full papers and 1 short papers presented were carefully reviewed and selected from 43 submissions. In this book a lively exchange and collaborations between the growing international smart health research scholars and communities has been introduced, and to advance our understanding about the technical, practical, economic, behavioral, and social issues center on smart health . The selected papers are organized into the following topics: Precision Medicine and Telehealth, Social, Psychosocial and Behavioral Determinants of Health, Data science, Analytics, Clinical and Business Intelligence, Clinical Informatics and Clinician Engagement.
Author: Immanuel Nama
Author: Immanuel Nama
Author: Rajeev Agrawal
Author: Emma Baulch
Author: Faisal Saeed
Author: Kiran Sood
Author: Emma Baulch
Author: Kota Kodama
Author: Garcia, Manuel B.
Author: Hsinchun Chen
Author: Umair Akram