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Author: Jim Kalbach Publisher: "O'Reilly Media, Inc." ISBN: 1491923504 Category : Business & Economics Languages : en Pages : 381
Book Description
If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams--a class of deliverable also known as experience mapping--using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.
Author: Jim Kalbach Publisher: "O'Reilly Media, Inc." ISBN: 1491923504 Category : Business & Economics Languages : en Pages : 381
Book Description
If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams--a class of deliverable also known as experience mapping--using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.
Author: James Kalbach Publisher: O'Reilly Media ISBN: 1492076600 Category : Computers Languages : en Pages : 438
Book Description
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence
Author: Tyler Cowen Publisher: Penguin ISBN: 1101502258 Category : Business & Economics Languages : en Pages : 98
Book Description
Tyler Cowen’s controversial New York Times bestseller—the book heard round the world that ignited a firestorm of debate and redefined the nature of America’s economic malaise. America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, media wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess? One political party tries to increase government spending even when we have no good plan for paying for ballooning programs like Medicare and Social Security. The other party seems to think tax cuts will raise revenue and has a record of creating bigger fiscal disasters that the first. Where does this madness come from? As Cowen argues, our economy has enjoyed low-hanging fruit since the seventeenth century: free land, immigrant labor, and powerful new technologies. But during the last forty years, the low-hanging fruit started disappearing, and we started pretending it was still there. We have failed to recognize that we are at a technological plateau. The fruit trees are barer than we want to believe. That's it. That is what has gone wrong and that is why our politics is crazy. In The Great Stagnation, Cowen reveals the underlying causes of our past prosperity and how we will generate it again. This is a passionate call for a new respect of scientific innovations that benefit not only the powerful elites, but humanity as a whole.
Author: Tyler Hamilton Publisher: Bantam ISBN: 0345530438 Category : Biography & Autobiography Languages : en Pages : 306
Book Description
“The holy grail for disillusioned cycling fans . . . The book’s power is in the collective details, all strung together in a story that is told with such clear-eyed conviction that you never doubt its veracity. . . . The Secret Race isn’t just a game changer for the Lance Armstrong myth. It’s the game ender.”—Outside NEW YORK TIMES BESTSELLER • WINNER OF THE WILLIAM HILL SPORTS BOOK OF THE YEAR AWARD The Secret Race is the book that rocked the world of professional cycling—and exposed, at long last, the doping culture surrounding the sport and its most iconic rider, Lance Armstrong. Former Olympic gold medalist Tyler Hamilton was once one of the world’s top-ranked cyclists—and a member of Lance Armstrong’s inner circle. Over the course of two years, New York Times bestselling author Daniel Coyle conducted more than two hundred hours of interviews with Hamilton and spoke with numerous teammates, rivals, and friends. The result is an explosive page-turner of a book that takes us deep inside a shadowy, fascinating, and surreal world of unscrupulous doctors, anything-goes team directors, and athletes so relentlessly driven to win that they would do almost anything to gain an edge. For the first time, Hamilton recounts his own battle with depression and tells the story of his complicated relationship with Lance Armstrong. This edition features a new Afterword, in which the authors reflect on the developments within the sport, and involving Armstrong, over the past year. The Secret Race is a courageous, groundbreaking act of witness from a man who is as determined to reveal the hard truth about his sport as he once was to win the Tour de France. With a new Afterword by the authors. “Loaded with bombshells and revelations.”—VeloNews “[An] often harrowing story . . . the broadest, most accessible look at cycling’s drug problems to date.”—The New York Times “ ‘If I cheated, how did I get away with it?’ That question, posed to SI by Lance Armstrong five years ago, has never been answered more definitively than it is in Tyler Hamilton’s new book.”—Sports Illustrated “Explosive.”—The Daily Telegraph (London)
Author: Kazem Mahdavi Publisher: American Mathematical Soc. ISBN: 0821849751 Category : Mathematics Languages : en Pages : 162
Book Description
This volume contains a collection of papers, written by physicists, computer scientists, and mathematicians, from the Conference on Representation Theory, Quantum Field Theory, Category Theory, and Quantum Information Theory, which was held at the University of Texas at Tyler from October 1-4, 2009. Quantum computing is a field at the interface of the physical sciences, computer sciences and mathematics. As such, advances in one field are often overlooked by practitioners in other fields. This volume brings together articles from each of these areas to make students, researchers and others interested in quantum computation aware of the most current advances. It is hoped that this work will stimulate future advances in the field.
Author: Kyle Idleman Publisher: Zondervan ISBN: 0310344727 Category : Religion Languages : en Pages : 241
Book Description
Not a Fan has already called more than one million readers to consider the demands and rewards of being a true disciple--moving from fan to follower in their relationship with Jesus. After years of serving God, pastor and bestselling author Kyle Idleman had a startling revelation: for too long, he had been living as a fan of Jesus; someone who tried to make Christianity seem as appealing, comfortable, and convenient as he possibly could to others. Idleman decided something had to change--he needed to embark on the journey of becoming a completely committed follower of God, not just a fan. Fans want to be close enough to Jesus to get all the benefits, but not so close that it requires sacrifice, while followers are all in and completely committed to Christ. Not a Fan gives you the tools you need to determine exactly where you stand when it comes to your relationship with Jesus. No matter where you are in your walk with Christ, Not a Fan calls you to consider the demands and rewards of being a true disciple. With frankness and a touch of humor, Idleman invites you to: Examine your relationship with God Determine if you're following Jesus or just following the rules Pray the way Jesus prayed Start truly living for the one who gave his all for you This expanded and updated version of Not a Fan also includes a new introduction and an entirely new chapter about how to practically live out the book's core message. Join Idleman as he challenges you to take an honest look at your relationship with Jesus and discover what it really means to be a follower.
Author: Heidi E. Hamilton Publisher: Springer ISBN: 303012021X Category : Language Arts & Disciplines Languages : en Pages : 254
Book Description
This book investigates the ways in which context shapes how cognitive challenges and strengths are navigated and how these actions impact the self-esteem of individuals with dementia and their conversational partners. The author examines both the language used and face maintenance in everyday social interaction through the lens of epistemic discourse analysis. In doing so, this work reveals how changes in cognition may impact the faces of these individuals, leading some to feel ashamed, anxious, or angry, others to feel patronized, infantilized, or overly dependent, and still others to feel threatened in both ways. It further examines how discursive choices made by healthy interactional partners can minimize or exacerbate these feelings. This path-breaking work will provide important insights for students and scholars of sociolinguistics, applied linguistics, medical anthropology, and health communication.
Author: Tyler Cowen Publisher: St. Martin's Press ISBN: 1250108691 Category : Business & Economics Languages : en Pages : 254
Book Description
Examines the trend of Americans away from the traditionally mobile, risk-accepting, and adaptable tendencies that defined them for much of recent history, and toward stagnation and comfort, and how this development has the potential to make future changes more disruptive. --Publisher's description.
Author: Jim Kalbach
Author: Jim Kalbach
Author: James Kalbach
Author: Tyler Cowen
Author: Tyler Hamilton
Author: Kazem Mahdavi
Author: Kyle Idleman
Author: Heidi E. Hamilton
Author: Tyler Cowen
Author: 
Author: Great Britain