Author: Tore NilssenPublisher:
ISBN:
Category :
Languages : en
Pages : 46
Book Description
TV Advertising, Programming Investments, and Product-market Oligopoly
Author: Tore NilssenTV Advertising, Program Quality, and Product-Market Oligopoly
Author: Tore NilssenPublisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
We present a model of the TV-advertising market that encompasses both the product markets and the market for TV programs. We argue that the TV industry has several idiosyncratic characteristics that need to be modeled, and show that the strategic interaction in this industry differs from other industries in many respects. We find that a move from a TV monopoly to a TV duopoly may reduce both the total number of viewers and the total amount of TV advertising. A softening of price competition in each product market results in more investment in program quality, higher price per advertising slot, and more advertising. A reduction of the number of firms in each product market may have the opposite effect if the price competition in the product market is sufficiently soft initially. Finally, we find that even small asymmetries between product markets can cause large asymmetries with respect to which producers buy advertising on TV.
From Public Service Broadcasting to Public Service Communications
Author: Damian TambiniPublisher: Institute for Public Policy Research
ISBN: 9781860302299
Category : Business & Economics
Languages : en
Pages : 204
Book Description
The Economics of the Mass Media
Author: Gillian DoylePublisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 680
Book Description
The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.
The Business of TV Production
Author: Craig ColliePublisher: Cambridge University Press
ISBN: 1139463357
Category : Performing Arts
Languages : en
Pages : 410
Book Description
Television is the dominant mass medium of the current era. Its lifeblood in whatever form it takes is content - the programs it broadcasts to the public. This book is an insider's view of the business of production of TV programs, for university-level courses and for those in the industry wanting to upgrade their skills. It is the story of the TV producer, and the leadership of creative people, the management of resources of production (including funding) and the guiding of the production process. Covering all genres of television - drama and comedy, documentary and current affairs, infotainment and reality TV - it goes step-by-step through the journey from program idea to program delivery and beyond.
A Companion to Television
Author: Janet WaskoPublisher: John Wiley & Sons
ISBN: 140519877X
Category : Performing Arts
Languages : en
Pages : 649
Book Description
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Market New Products Successfully
Author: Kevin J. ClancyPublisher: Lexington Books
ISBN: 9780739111796
Category : Business & Economics
Languages : en
Pages : 302
Book Description
A mysterious blackmailer puts pressure on a cheating student Everyone on campus hates Doctor Stark, the severe woman who seems to take sadistic pleasure from doling out D's and F's on her infamous chemistry exams. Never before has Shea had so much trouble in school, and never before has she considered something so awful as cheating, but this time she has no choice. Her scholarship is riding on the class, and losing the scholarship would ruin her. Shea sneaks into Stark's classroom and, terrified, makes a copy of tomorrow's exam. She thinks she's gotten away with it until the phone rings. The voice on the other end knows her secret, and promises to keep quiet if Shea follows certain instructions. As her lies overwhelm her, Shea learns that there is a much worse fate than getting a D. This ebook features an illustrated biography of Diane Hoh including rare photos and never-before-seen documents from the author's personal collection.
Regulation of television advertising
Author: Great Britain: Parliament: House of Lords: Select Committee on CommunicationsPublisher: The Stationery Office
ISBN: 9780108473104
Category : Business & Economics
Languages : en
Pages : 294
Book Description
This report from the Select Committee on Communications calls for a reduction in the time allowed for advertisements on commercial broadcasting channels. Existing regulation of the market is no longer relevant in the digital age and doesn't serve the best interests of viewers. The Code on Scheduling of Television Advertising should be harmonised to level the playing field between public service and commercial broadcasters when Digital Switchover happens in 2012. It is the Committee's view that a reduction in the quantity of advertising airtime that broadcasters are allowed to sell would greatly improve the viewer experience and would be fairer to the public service broadcasters - ITV 1, Channel 4 and Channel 5 - who are limited more than all other commercial channels at the moment. All channels should be allowed an average of 7 minutes per hour, appropriate peak time maximum to be determined after research from Ofcom. The Committee has also looked at specific regulations which affect ITV 1, known as the Contract Rights Renewal undertakings. These undertakings should be removed as long as they are replaced with binding undertakings from ITV plc to invest an appropriate proportion of any additional revenues from advertising in creating UK originated programming and training. The Committee is calling on ITV's bosses to deliver on the commitments they have made to the Committee - to increase its investment on quality, UK originated programming in return for the removal of CRR and also to invest in training within the industry.
Channel 4 annual report
Author: Great Britain: Parliament: House of Commons: Culture, Media and Sport CommitteePublisher: The Stationery Office
ISBN: 9780215555588
Category : Business & Economics
Languages : en
Pages : 68
Book Description
For the past three years, the Committee has conducted an annual evidence session with the Chairman and Chief Executive of Channel four Television Corporation because as a statutory corporation it is accountable to Parliament for the delivery of its statutory remit. This year was a significant moment in Channel 4's history. The enactment of the Digital Economy Act at the end of the last Parliament amended the Communications Act 2003 to give Channel 4 a new and expanded remit and duties. A new management team was also put in place. The Committee agrees that the Digital Economy Act sets out sensible primary functions for Channel 4 to work towards and that Channel 4 has identified the correct method-self-reliance-to deliver them. Aligning all its portfolio of channels in support of these primary functions will not be easy, and it is essential that there is adequate external scrutiny of Channel 4's progress. The Committee welcomes recent draft guidance from Ofcom to establish a regime for establishing, monitoring, reviewing and enforcing public service-related obligations for Channel 4 across its network. However, Ofcom's ability to police Channel 4's new remit is limited, and the Committee is not convinced that Channel 4 is sufficiently accountable for its output outside its core channel. The Committee questioned the new management team on its remuneration policy, and the size of the final remuneration that outgoing Chief Executive Mr Duncan received. The Committee also urges Channel 4 to redouble its efforts to increase the proportion of UK-originated commissioning from the nations and regions. It proposes that Channel 4 set a medium term target of 15% of network spend on originated programming coming from the nations
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