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Author: C. Kerns Publisher: Springer ISBN: 1137479566 Category : Business & Economics Languages : en Pages : 245
Book Description
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Author: C. Kerns Publisher: Springer ISBN: 1137479566 Category : Business & Economics Languages : en Pages : 245
Book Description
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Author: Barbosa, Belem Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 413
Book Description
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Author: Roger M. Olien Publisher: Texas A&M University Press ISBN: 9781585446063 Category : Biography & Autobiography Languages : en Pages : 268
Book Description
In the 1970s and 1980s the Texas wildcatter was a recognizable figure in popular culture. Since then, the wildcatter's role is less celebrated but still important, as shown in the new introduction to this edition of a book originally published in 1984 by Texas Monthly Press. Drawing heavily on oral histories, this book tells the story of the West Texas independents as a group, looking at their business strategies in the context of their national, regional, and local conditions. The focus is on the Permian Basin and southeastern New Mexico over the sixty-year period in which the region rose to prominence on the American oil scene, producing about one-fifth of the nation's output. It is a story that covers vast technological change, governmental regulation, and economic fluctuation with profound implications for the oil and gas community. The new introduction brings the story up-to-date by addressing not only the subsequent careers of the wildcatters described in the book but also the role of independents in the current economy. ROGER M. OLIEN, who holds a Ph.D. from Brown University, lives in Austin and is a member of the TSHA Speakers Bureau.DIANA DAVIDS HINTON holds the J. Conrad Dunagan Chair in regional and business history at the University of Texas-Permian Basin. Her Ph.D. is from Yale University.
Author: Carolyn Mae Kim Publisher: Routledge ISBN: 1000290646 Category : Business & Economics Languages : en Pages : 194
Book Description
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author: Duncan Clarke Publisher: Profile Books ISBN: 184765455X Category : Business & Economics Languages : en Pages : 737
Book Description
Duncan Clarke was founder and Chairman of the Board, Global Pacific & Partners, a worldwide private advisory firm with vintage of around 40 years, the story told in Three Decades in the Long Grass, 2014. Born in Salisbury, 1948, and raised in Rhodesia, he gained the PhD (Economics) at University of St Andrews, 1975. He has published extensively on Africa and been advisor to governments and companies worldwide, and focused on geo-economics, Africa and world oil, historiography, and corporate strategy for the global upstream industry. The most recent books, published by Royal Sable Publishing, founded by the author in 2019, have been The Quiet Rhodesian: Silent Servant, 1909-1981, published in 2023, and Accidental Author: Fifty Years Writing, Africa and the World, in 2023, The Last Rhodesians: Society Adrift, in 2022, and Rhodes' Ghost: The Conquest of Zambesia, in 2020. Another book, Cecil Rhodes' Library, will be released in early 2024, and Zambesia: The Literary Safari, in late 2024. Details on fifty years-plus of writing, travel and related endeavours are found on duncan-clarke.com.
Author: C. Kerns Publisher: Springer ISBN: 1137479566 Category : Business & Economics Languages : en Pages : 336
Book Description
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Author: C. Kerns
Author: C. Kerns
Author: Barbosa, Belem
Author: Roger M. Olien
Author: Carolyn Mae Kim
Author: Duncan Clarke
Author: C. Kerns
Author: Edward A. Beaumont
Author: 
Author: G. La Malfa
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