Author: Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 114
Book Description
Transit Marketing in Pennsylvania
Author: Transit Marketing Management Handbook
Author: United States. Urban Mass Transportation Administration. Office of Transit ManagementPublisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
Book Description
National Transit Marketing Conference
Author: Transit Marketing
Author: National Research Council (U.S.). Transportation Research BoardPublisher:
ISBN:
Category : Political Science
Languages : en
Pages : 40
Book Description
Public Transportation Marketing Evaluation Manual
Author: Peter Ben EverettPublisher:
ISBN:
Category : Local transit
Languages : en
Pages : 92
Book Description
Highway & Urban Mass Transportation
Author: Understanding how to Motivate Communities to Support and Ride Public Transportation
Author: Mindy RhindressPublisher: Transportation Research Board
ISBN: 030909917X
Category : Local transit
Languages : en
Pages : 92
Book Description
TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
Innovation in Public Transportation
Author: Innovation in Public Transportation
Author: United States. Urban Mass Transportation AdministrationPublisher:
ISBN:
Category : Urban transportation
Languages : en
Pages : 168
Book Description
Department of Transportation and Related Agencies Appropriations for 1974, Hearings ... 93d Congress, 1st Session
Author: United States. Congress. House. AppropriationsPublisher:
ISBN:
Category :
Languages : en
Pages : 1188
Book Description