Trademarks & Symbols of the World PDF Download

Author: Yasaburō Kuwayama
Publisher: Rockport Publishers
ISBN:
Category : Law
Languages : en
Pages : 504

View

Book Description
Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.

Author: Michael Kroeger
Publisher: Chronicle Books
ISBN: 1616891483
Category : Design
Languages : en
Pages : 96

View

Book Description
As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

Author: Yasaburo Kuwayama
Publisher: New York ; Toronto : Van Nostrand Reinhold
ISBN:
Category : Business & Economics
Languages : en
Pages : 200

View

Book Description
A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.

Author: Yūsaku Kamekura
Publisher:
ISBN: 9780486241913
Category : Art and industry
Languages : en
Pages : 0

View

Book Description
Nearly 700 trademarks, the work of Wright, Loewy, Klee, Binder, hundreds of others.

Author: Todd Stephens
Publisher: Lulu.com
ISBN: 0615156886
Category : Business & Economics
Languages : en
Pages : 273

View

Book Description
This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.

Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 16

View

Book Description

Author: Yasaburo Kuwayama
Publisher: Writers Digest Books
ISBN: 9784760103362
Category : Lettering
Languages : en
Pages : 310

View

Book Description

Author: Adrian Frutiger
Publisher:
ISBN:
Category : Literary Criticism
Languages : en
Pages : 372

View

Book Description
Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.

Author: David Airey
Publisher: New Riders
ISBN: 0321702727
Category : Computers
Languages : en
Pages : 218

View

Book Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Author: Ellen M. Thomson
Publisher: Greenwood
ISBN:
Category : Art
Languages : en
Pages : 304

View

Book Description
Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.