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Author: G. Wayne Miller Publisher: Crown Business ISBN: 0307818802 Category : Antiques & Collectibles Languages : en Pages : 456
Book Description
This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
Author: G. Wayne Miller Publisher: Crown Business ISBN: 0307818802 Category : Antiques & Collectibles Languages : en Pages : 456
Book Description
This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
Author: Thomas Gondolfi Publisher: Tansaafl Press ISBN: 9781938124051 Category : Toys Languages : en Pages : 230
Book Description
Don wakes from a normal manufacturing process as a two-meter, sentient teddy bear sporting purple fur. He learns he is the result of a desperate gamble by an autonomous factory with hashed programming. To protect his home, his way of life, and his creator, Don must lead other killer toys across a harsh alien landscape to battle the native fauna of Rigel-3 and even his own kind. His discoveries change not only his view of the wars, but his own Human gods. In spite of these trials, Don's harshest test may be getting his own brethren to believe his adventures and the soul-churning changes needed to survive.
Author: Matthew Reinhart Publisher: Insight Editions ISBN: 9781683834892 Category : Performing Arts Languages : en Pages : 0
Book Description
2020 IBPA Awards Winner! "I honestly can't recommend this book enough" Starwarsnews.net "This book takes things to a whole new, and massive, level. Magnificent to behold" Geekdad.com From famed New York Times best-selling paper engineer Matthew Reinhart comes Star Wars: The Ultimate Pop-Up Galaxy. This glorious pop-up book is a fitting tribute to the entire Star Wars saga, from A New Hope to The Rise Of Skywalker See Padmé battle alongside the Jedi and clone troopers, Luke train with Jedi Master Yoda on Dagobah, and Rey and Kylo Ren battle Supreme Leader Snoke’s Praetorian Guards, as well as other memorable moments from the saga. With five amazing scenes rich with detail and secrets that fold out into one breathtaking map of the entire Star Wars saga, Star Wars: The Ultimate Pop-Up Galaxy is the perfect gift for boys, girls, and Star Wars fans of all ages. —The Entire Star Wars Saga. Featuring all 11 Star Wars movies, including A New Hope, Rogue One, Revenge of the Sith, and The Rise Of Skywalker. —Illustrious Characters. Jedi, Sith, royalty, and rogues are all featured. See Han Solo, Princess Leia, Chewbacca, Finn, Poe Dameron, Mace Windu, Darth Sidious, General Hux, Supreme Leader Snoke, and more! —Legendary Locations. See locations come to life, including Geonosis, Mustafar, Yavin, Tatooine, Crait, Endor, and, of course, the notorious Death Star and the fearsome Starkiller Base. —Iconic Moments. Witness battles and duels from across the saga, including the Jedi’s heroic struggle on Geonosis, the battle of Hoth, Obi-Wan Kenobi’s tragic duel with Anakin Skywalker, and Anakin’s rebirth as the fearsome Darth Vader. —Famous Vehicles. See the Millennium Falcon, Star Destroyers, X-wings, TIE fighters, snowspeeders, AT-ATs, and other vehicles from the saga.
Author: Stephen J. Sansweet Publisher: Chronicle Books ISBN: 9781452111308 Category : Antiques & Collectibles Languages : en Pages : 0
Book Description
Here at last is the complete and definitive collection of the more than 2,500 Star Wars® action figures produced over the last 35 years. Fans and collectors can finally trace the evolution of each character in toy form from the time of their first appearance through the designs of today, with pages of amazing and inventive variations crafted to tell the stories of Luke Skywalker, Darth Maul, and literally hundreds more. Compiled by Stephen J. Sansweet, owner of the world's largest private collection of Star Wars memorabilia, the book also showcases and details the rare, popular, forgotten, and beloved figures coveted by fans the world over, drawing figures from the feature film, video game, and cartoon realms of the vast Star Wars universe.
Author: Mark Bellomo Publisher: Krause Publications ISBN: 9780896899223 Category : Antiques & Collectibles Languages : en Pages : 304
Book Description
This guide to the guts-and-glory of G.I. Joe identifies every figure with all its weapons and gear, every vehicle with all the easy-to-lose pieces and every accessory related to Hasbros stellar team of soldiers. Use The Ultimate Guide to G.I. Joe to expand your knowledge about Joe and the team, or Cobra and his cronies, and to identify and assess the value of any of the series 350 action figures and 240 vehicles and accessories.
Author: Geoffrey Carlton Publisher: American Quilter's Society ISBN: 9781574322897 Category : Star Wars films Languages : en Pages : 0
Book Description
With the release of Star Wars, Episode II, in theaters this spring, a new collecting frenzy will begin for Star Wars collectors everywhere. Not only will there be new merchandise crowding store shelves, but vintage collectibles are sure to skyrocket in value. Star Wars collectibles have been around since the year before the release of the first movie in 1976. Fans and collectors need a trustworthy source for all of these items, and Star Wars Super Collectors Wish Book will fulfill their destiny. There is no other book on the market that even comes close to this oneits loaded with over 23,000 listings and almost 9,000 color photographs! Values are given for loose and mint-in-package movie and character items: cookie jars, puzzles, costumes, action figures, playsets, cups, vehicles, posters, trading cards, micromachines, and thousands more. The book is divided into broad categories for easy location of items, unlike other guides on the market that leave you guessing. In both quantity and quality, this guide is unparalleled and surpasses all others. Though massive, its format makes it a quick, easy-to-use reference. Trust the force to guide you toward Star Wars Super Collectors Wish Book!
Author: John Curry Publisher: ISBN: 9781326723699 Category : Games & Activities Languages : en Pages : 126
Book Description
Possibly the sort of wargame H.G Wells might have developed if he had been a child in the 1970s. But perhaps not. Written by Tim Gow (shown left) and Bertrand Plastique, the book recreates battles from the era of the Cold War. Based on the original ideas of H.G. Wells, this book brings the original toy soldier rules up to date to recreate wars from the time of the Cold War onto the wargamer's table top or preferably, his lawn. The rules grasp the essentials of Cold War combat; movement, close assault, direct fire, artillery and air support. They also include additional rules to cover the complexities of engineering, smoke and the wider air battle. They do so in a style reminiscent of Little Wars, just with tanks and aircraft. These rules are straightforward, but comprehensive toy soldier rules that allow the wargamer to experience the battles, actual and potential, from those days.
Author: G. Wayne Miller
Author: G. Wayne Miller
Author: Rich Alot
Author: Thomas Gondolfi
Author: Matthew Reinhart
Author: Stephen J. Sansweet
Author: John P. Kellerman
Author: Mark Bellomo
Author: Mark Bellomo
Author: Geoffrey Carlton
Author: John Curry