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Author: Jerry Oppenheimer Publisher: John Wiley & Sons ISBN: 0470371269 Category : Business & Economics Languages : en Pages : 288
Book Description
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
Author: Jerry Oppenheimer Publisher: Wiley + ORM ISBN: 0470480246 Category : Business & Economics Languages : en Pages : 286
Book Description
An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games. “Oppenheimer . . . has now trained his sights on the world’s biggest toy company—its egos, scandals and flawed products. In his toyland, nothing is cute.” —The Wall Street Journal “Oppenheimer takes a tour of Mattel’s seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait . . . Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.” —Publishers Weekly “Thoroughly researched, beautifully written, Oppenheimer’s opus contains all the intrigue and drama of an epic novel.” —C. David Heymann, New York Times–bestselling author
Author: Jerry Oppenheimer Publisher: John Wiley & Sons ISBN: 0470371269 Category : Business & Economics Languages : en Pages : 288
Book Description
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
Author: Jon Stone Publisher: Sesame Workshop ISBN: 1618312383 Category : Juvenile Fiction Languages : en Pages : 28
Book Description
Thereðs something waiting at the end of this book. Could it beÛa monster?! Lovable, furry old Grover is about to find outÜand heðs bringing his equally lovable and furry friend Elmo with him!
Author: Linda Hayward Publisher: Random House Books for Young Readers ISBN: 0307979784 Category : Juvenile Fiction Languages : en Pages : 26
Book Description
Cookie Monster is baking loads of his favorite cookies at the Sesame Street Bakery. But the tasty treats get gobbled up so fast by his friends—Elmo, Big Bird, Grover, Bert, Ernie, and the others—that Cookie never even gets to taste them! Will he ever get to eat one of his own cookies? Lots of humor and catchy rhyming text in this Step 2 graded reader will send toddlers away laughing every single time!
Author: Tedd Arnold Publisher: Cartwheel Books ISBN: 9780439102704 Category : Juvenile Fiction Languages : en Pages : 32
Book Description
When Huggly the monster is accidentally mistaken for a toy and given as a birthday gift, it is up to his friends, Booter and Grubble, to rescue him.
Author: Dennis L. Prince Publisher: ISBN: 9780692202876 Category : Horror tales, American Languages : en Pages : 256
Book Description
The story of Aurora Plastic Corporation's controversial Monster Scenes model kits from 1971. They raised cries of outrage, prompted protests, and ultimately toppled the once-proud hobby and toy company.
Author: Publisher: ISBN: Category : Languages : en Pages : 184
Book Description
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Author: Miguel Sicart Publisher: MIT Press ISBN: 0262534517 Category : Games & Activities Languages : en Pages : 171
Book Description
Why play is a productive, expressive way of being human, a form of understanding, and a fundamental part of our well-being. What do we think about when we think about play? A pastime? Games? Childish activities? The opposite of work? Think again: If we are happy and well rested, we may approach even our daily tasks in a playful way, taking the attitude of play without the activity of play. So what, then, is play? In Play Matters, Miguel Sicart argues that to play is to be in the world; playing is a form of understanding what surrounds us and a way of engaging with others. Play goes beyond games; it is a mode of being human. We play games, but we also play with toys, on playgrounds, with technologies and design. Sicart proposes a theory of play that doesn’t derive from a particular object or activity but is a portable tool for being—not tied to objects but brought by people to the complex interactions that form their daily lives. It is not separated from reality; it is part of it. It is pleasurable, but not necessarily fun. Play can be dangerous, addictive, and destructive. Along the way, Sicart considers playfulness, the capacity to use play outside the context of play; toys, the materialization of play—instruments but also play pals; playgrounds, play spaces that enable all kinds of play; beauty, the aesthetics of play through action; political play—from Maradona's goal against England in the 1986 World Cup to the hactivist activities of Anonymous; the political, aesthetic, and moral activity of game design; and why play and computers get along so well.
Author: Jerry Oppenheimer
Author: Jerry Oppenheimer
Author: Jerry Oppenheimer
Author: Jon Stone
Author: Linda Hayward
Author: Tedd Arnold
Author: Rosie Greening
Author: Dennis L. Prince
Author: 
Author: 
Author: Miguel Sicart