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Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Peggy Holman Publisher: Berrett-Koehler Publishers ISBN: 1523088125 Category : Business & Economics Languages : en Pages : 1377
Book Description
The Change Handbook features chapters by the originators and foremost practitioners of such high-leverage change methods as Future Search, Real Time Strategic Change, Gemba Kaizen, and Open Space Technology. The authors outline distinctive aspects of their approach; detail roles and responsibilities; share a story illustrating usage; and answer frequently asked questions about how to put it into practice. Examples of successful change efforts acquaint readers with the diverse array of methods being employed today. A one-stop comparative chart allows them to evaluate the methods to determine what will work best fro them, and an in-depth reference section helps them locate the resources they need to get started.
Author: Glynn S. Lunney Jr. Publisher: Edward Elgar Publishing ISBN: 1786430479 Category : Law Languages : en Pages : 467
Book Description
This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues.
Author: United States. Congress. Senate. Committee on Environment and Public Works. Subcommittee on Clean Air and Nuclear Safety Publisher: ISBN: Category : Business enterprises Languages : en Pages : 272
Author: Dona Vitale Publisher: Paramount Market Publishing ISBN: 9780976697381 Category : Business & Economics Languages : en Pages : 184
Book Description
Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.
Author: Douglas C. West Publisher: Oxford University Press, USA ISBN: 019968409X Category : Lærebøger Languages : en Pages : 595
Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author: Andy Christiansen Publisher: WestBow Press ISBN: 1449700705 Category : Business & Economics Languages : en Pages : 137
Book Description
What do NBA superstar Steph Curry, singer-songwriter Taylor Swift and Facebook’s CEO Mark Zuckerberg, have in common? They all found out that ultimate success comes through the power of relationships. By themselves they were limited, but by adding mentors to their lives and enterprises they were unlimited! Mentoring is the new human “hack,” like spark notes for your life! Think of your journey this way, when you’re in your 20’s and 30’s intentionally seek out mentors over 40 who can help you dream, gain confidence and think through life altering decisions. Then when you’re in your 40’s and 50’s do the same in reverse, pursue mentors under 40 in order to stay socially relevant, industry knowledgeable and physically fit. Mentors help you pinpoint ideal paths to pursue in life and work. The 40:40 Principle gives you the roadmap to finding life-changing mentors. Mentoring with The 40:40 Principle is needed now more than ever because most people underestimate how the seasons of their lives can dramatically influence their success. - Steve Stagner Executive Chairman and Chairman of the Board, Mattress Firm There is a myriad of wealth within the pages of this book. The challenge that faces us all is whether we can continue to settle for “sameness.” Andy encourages us all to tap into the unmined resources of “people” so that we can tip the scales of wisdom and experience in favor of fulfilling our purpose while at the same time living a richer and joyous life. -Lisa Arrindell Anderson Actress, Law and Order, and Madea’s Family Reunion
Author: Nripendra P. Rana
Author: Nripendra P. Rana
Author: Peggy Holman
Author: Glynn S. Lunney Jr.
Author: United States. Congress. Senate. Committee on Environment and Public Works. Subcommittee on Clean Air and Nuclear Safety
Author: Dona Vitale
Author: Douglas C. West
Author: Andy Christiansen
Author: United States. Federal Energy Administration
Author: Gary L. Lilien
Author: