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Author: C. Potschka Publisher: Springer ISBN: 0230370195 Category : Performing Arts Languages : en Pages : 340
Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Author: C. Potschka Publisher: Springer ISBN: 0230370195 Category : Performing Arts Languages : en Pages : 340
Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Author: Terhi Rantanen Publisher: SAGE ISBN: 9780761973133 Category : Language Arts & Disciplines Languages : en Pages : 194
Book Description
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: W. Lance Bennett Publisher: Cambridge University Press ISBN: 1108843050 Category : Political Science Languages : en Pages : 323
Book Description
This book shows how disinformation spread by partisan organizations and media platforms undermines institutional legitimacy on which authoritative information depends.
Author: Beata Klimkiewicz Publisher: Central European University Press ISBN: 615521185X Category : Social Science Languages : en Pages : 364
Book Description
Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.
Author: Damian Tambini Publisher: John Wiley & Sons ISBN: 1509544704 Category : Social Science Languages : en Pages : 206
Book Description
The contentious role of social media in recent elections and referendums has brought to the fore once again the fundamental question of media freedom and the extent to which, and the way in which, the media should be regulated in a modern democratic society. This book surveys the history of media in the US, the UK and Europe in order to develop a new theory of media freedom that is capable of resolving current controversies about how best to regulate the media, including the internet and social media. Tambini argues that democratic regulation of the media must build upon – and learn from – the long history of accommodation between the press, broadcasting, the state and corporate power. By attending to this history, we can see that media freedom is not absolute but rather conditional, taking the form of a social contract of privileges and connected duties. Tambini develops this social contract account of media freedom and applies it to different media sectors, from the press and broadcasting to the internet and social media. Above all, he argues for a renewed role for international human rights law standards in media governance, and an end to American exceptionalism. Written for students, scholars, policymakers and media professionals, this wide-ranging book will be of interest to everyone concerned about the role of the media in our societies and about the health of our democracies.
Author: James Curran Publisher: Taylor & Francis ISBN: 113437223X Category : History Languages : en Pages : 273
Book Description
Media and Democracy addresses key topics and themes in relation to democratic theory, media and technology, comparative media studies, media and history, and the evolution of media research. Professor Curran’s response to these questions provides both a clear introduction to media research, written for university undergraduates studying in different countries, and an innovative analysis written by one of the field’s leading scholars.
Author: Paul Seabright Publisher: Cambridge University Press ISBN: 1139464930 Category : Business & Economics Languages : en Pages : 338
Book Description
New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.
Author: Suzanne Rab Publisher: Bloomsbury Publishing ISBN: 1782254587 Category : Law Languages : en Pages : 333
Book Description
Competition and diversity in media and communications are fundamental to a healthy economy and democracy. In India and internationally there is no consensus on the exact manner and scope of interventions that are appropriate to protect competition and pluralism in media markets. Many emerging economies including India are seeking to adopt their own regulation in this area taking their lead from the UK. The issues have been brought into sharp focus in India in recent years. First, the enactment and implementation of modern - but sector neutral - competition law under the Competition Act 2002 has caused a step change in regulation towards an economics and effects-based approach. Second, in 2013 the India telecoms regulator launched controversial reform proposals to apply a media-specific approach to ownership regulation. As academics, lawyers, businesses, regulators and policy-makers in India cast a glance at the international experience, this book examines the legal, economic and policy issues relating to regulation of ownership and control of media markets. The focus of comparative assessment is on examples from the European Union, EU Member States and the US.
Author: Roberto Parodi (biologiste).) Publisher: IOS Press ISBN: 9789051991109 Category : Computers Languages : en Pages : 860
Book Description
In the 90s, new languages and architectures were developed, new systems and networks were produced and new applications invented. The basic topics discussed are; High Speed Data Communications Protocols, Services and Networks for high speed data and for combined voice and data applications - i.e. ATM, SMDS, Frame Relay - Network Management, OSS Platforms, OSI and other information Technology Services, Network Control and Routing, Emergency Control and Telecommunication Politics. This publication offers the material basis for propagating the most advanced ideas, products, decisions and results of the 90s, and thereby it celebrates the advancements of Computer Communication on the route towards a new era.
Author: C. Potschka
Author: C. Potschka
Author: Terhi Rantanen
Author: Nripendra P. Rana
Author: W. Lance Bennett
Author: Beata Klimkiewicz
Author: Damian Tambini
Author: James Curran
Author: Paul Seabright
Author: Suzanne Rab
Author: Roberto Parodi (biologiste).)