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Author: Mastura Jaafar Publisher: Penerbit USM ISBN: 9674613846 Category : Social Science Languages : en Pages : 240
Book Description
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to have the UNESCO branded rural destinations such as Kinabalu Park, Gunung Mulu National Park and Archaeological Heritage of the Lenggong Valley. The rural tourism concept in Malaysia has been integrated with other tourism concepts such as sustainable tourism, indigenous tourism, ethnic tourism, agrotourism, ecotourism, farm tourism, cultural tourism and heritage tourism. This integrated concept has been explored in a few case studies involving archaeological, ecotourism, mangrove and highland tourism of rural destinations. These rural destinations offer great potentials in providing the ‘truly Malaysia’ experiences; however, it is yet to be fully capitalized. Managing rural tourism development is very challenging due to its limited resources and infrastructure; thus identification on how the destination is presented, managed and promoted are the major focus of this book. Therefore, these interesting case studies are hoped to enlighten the development of the selected rural tourism destinations in Malaysia.
Author: Mastura Jaafar Publisher: Penerbit USM ISBN: 9674613846 Category : Social Science Languages : en Pages : 240
Book Description
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to have the UNESCO branded rural destinations such as Kinabalu Park, Gunung Mulu National Park and Archaeological Heritage of the Lenggong Valley. The rural tourism concept in Malaysia has been integrated with other tourism concepts such as sustainable tourism, indigenous tourism, ethnic tourism, agrotourism, ecotourism, farm tourism, cultural tourism and heritage tourism. This integrated concept has been explored in a few case studies involving archaeological, ecotourism, mangrove and highland tourism of rural destinations. These rural destinations offer great potentials in providing the ‘truly Malaysia’ experiences; however, it is yet to be fully capitalized. Managing rural tourism development is very challenging due to its limited resources and infrastructure; thus identification on how the destination is presented, managed and promoted are the major focus of this book. Therefore, these interesting case studies are hoped to enlighten the development of the selected rural tourism destinations in Malaysia.
Author: Ordó?ez de Pablos, Patricia Publisher: IGI Global ISBN: 1522520791 Category : Business & Economics Languages : en Pages : 362
Book Description
The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism, there is now an increasing need for resources to assist in the challenges that arise. Tourism and Opportunities for Economic Development in Asia is a key resource on the priorities, challenges, and strategies in the globalized economy of the Asian tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this publication is an ideal reference source for academicians, researchers, politicians, policy makers, and information technology directors actively involved in the tourism industry.
Author: A. Zainal Publisher: CRC Press ISBN: 041562133X Category : Technology & Engineering Languages : en Pages : 668
Book Description
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon. Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes: – Training and education (hospitality students learning); – Organization and management (practical issues and current trends in the hotel, catering and tourism industry); – Product and food innovation; – Marketing; – Islamic hospitality and tourism issues; – Gastronomy; – Current trends; – Tourism The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry. Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy.
Author: Norzuwana Sumarjan Publisher: CRC Press ISBN: 1138001511 Category : Technology & Engineering Languages : en Pages : 638
Book Description
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
Author: Kevin Hannam Publisher: Channel View Publications ISBN: 1845413083 Category : Business & Economics Languages : en Pages : 297
Book Description
The search for new tourism experiences as well as changes in the tourism industry itself has led to new forms of individualised travel and consequentially new forms of backpacker tourism. This volume provides an up to date examination of the behaviour, attitudes and motivations of backpacker tourists as well as the growth of the infrastructure behind backpacker tourism phenomenon throughout the world. Drawing upon insights from geography, sociology, anthropology, management and marketing, Backpacker Tourism provides theoretically informed case studies of individual destinations of backpackers. This book will be of interest to students and researchers of backpacker tourism as well as those involved in the backpacker tourism industry itself.
Author: Klaus Meyer-Arendt Publisher: Routledge ISBN: 1317645596 Category : Business & Economics Languages : en Pages : 187
Book Description
This volume contains a collection of articles that include both case studies and theoretical insights applicable to the tourism development challenges of tropical coastal and island destinations throughout the world. Topics include the shortcoming of (eco)tourism in Madagascar, collaboration theory and successful multi-stakeholder partnerships on Indonesian resort islands, resilience theory and development pressures on a Malaysian island, results and implications of a detailed survey of cruise passengers in Colombia, perceptions of underdevelopment as limiting factors in Costa Rica, and conflicts of perception and reality through the literary myths of Pitcairn Island. This book was published as a special issue of Tourism Geographies.
Author: Mohammad Azimian Publisher: Partridge Publishing Singapore ISBN: 1543756522 Category : Business & Economics Languages : en Pages : 121
Book Description
Patient loyalty and its attributes are significant concerns for healthcare industries. Research has been done on this issue in numerous contexts but research in Malaysian healthcare industry is still scarce. This study investigated the relationship between service quality, hospital accreditation on customer satisfaction and customer loyalty. The research examined five factors of service quality: responsiveness, assurance, tangibility, empathy, reliability. This study utilized nonprobability convenient sampling from 20 private hospitals that promote medical tourism in Klang Valley, Malaysia. A total of 378 medical tourists participated in the survey. Statistical tests carried out include descriptive statistics, internal consistency, reliability and validity. Correlation analysis and PLS Structural Equation Modeling (SEM) was also conducted to determine the relationships of the variables. The main finding shows that there is a positive relationship between service quality and customer satisfaction, service quality and customer loyalty, hospital accreditation on customer satisfaction, and customer satisfaction on customer loyalty. However, hospital accreditation has no positive effect on patient loyalty. The findings of this study are useful to managers, board of directors and stakeholders of private hospitals to understand influential factors on patients’ satisfaction and loyalty.
Author: Shalini Singh Publisher: Earthscan ISBN: 1849770050 Category : Business & Economics Languages : en Pages : 364
Book Description
Many countries have a rich tradition of domestic travel and holidaying which not only predates but exceeds mass international travel. This is particularly the case in Asia where recent economic prosperity and trends in globalization have not merely spurred, but continue to shape traditions in domestic tourism.This book is the first to address specifically the continuities and changes in domestic tourism in Asia. It explores the ethos of domestic travel and holiday-making in order to understand the distinctive common strands that underlie conventional and contemporary tourism practices, against the local and global backdrop. A considerable range of countries is covered in the case studies, including those with patrimonial histories, namely China and India, the economically developed nation-state of Japan and the microstates of Taiwan, Singapore, Macao and Hong Kong, besides the coastal countries of Malaysia, Philippines, Laos and Vietnam, as well as the land-locked countries of Kyrgyzstan and Mongolia. The book presents some of the many interfaces of Asian cultural and natural heritages with tourism, while giving due considerations to today's political and economic realities.
Author: Arch G. Woodside Publisher: CABI ISBN: 1845933249 Category : Business & Economics Languages : en Pages : 542
Book Description
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making.
Author: Norman Backhaus Publisher: LIT Verlag Münster ISBN: 9783825890377 Category : Business & Economics Languages : en Pages : 294
Book Description
Malaysia features some of the most spectacular national parks in the world. The parks - most are hotspots of biodiversity - have become a major attraction for foreign and increasingly domestic tourists. Nature tourism is at the same time a source of revenues and a threat to the environmental integrity of conservation areas. This study - based on the theory of structuration and using a triangulation of methods - analyses (eco)tourism in Malaysian national parks from different angles by asking different groups of tourists and experts about their opinions, experiences and needs. In order to learn more about the often neglected group of domestic tourists a large survey was conducted in Kuala Lumpur. The needs of foreign individual and group travellers were analysed with a questionnaire in Gunung Mulu National Park. And experts of conservation and tourism (i.e. scientists, park managers, tour operators, exponents of NGOs) were asked to assess the state and potential of ecotourism in Malaysian national parks. Results show that the increasing heterogeneity and number of visitors and their different needs can put a strain on the environmental integrity of conservation areas. This study makes recommendations to mitigate such strains and to further sustainable tourism.
Author: Mastura Jaafar
Author: Mastura Jaafar
Author: Ordó?ez de Pablos, Patricia
Author: A. Zainal
Author: Norzuwana Sumarjan
Author: Kevin Hannam
Author: Klaus Meyer-Arendt
Author: Mohammad Azimian
Author: Shalini Singh
Author: Arch G. Woodside
Author: Norman Backhaus