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Author: Doug Dayton Publisher: ISBN: 9781580621137 Category : Kunderelationer Languages : en Pages : 0
Book Description
Dayton presents a step-by-step process that can be used to evaluate current sales and marketing efforts that help develop a complete marketing strategy befitting a customers' needs.
Author: Lawrence J. Gitman Publisher: ISBN: Category : Business & Economics Languages : en Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Doug Dayton Publisher: ISBN: 9781580621137 Category : Kunderelationer Languages : en Pages : 0
Book Description
Dayton presents a step-by-step process that can be used to evaluate current sales and marketing efforts that help develop a complete marketing strategy befitting a customers' needs.
Author: Patrick D. O'Hara Publisher: Wiley ISBN: 9780471571148 Category : Business & Economics Languages : en Pages : 304
Book Description
Explains in great detail how a business is going to market and sell its product(s) or service(s). Provides in-depth coverage on areas which include market planning, strategizing, pricing tactics, research processes and sources. Offers spreadsheet analysis of research and development, administration, as well as marketing and operations costs done via Lotus. Filled with questionnaires and checklists in order to facilitate the market and sales planning process.
Author: Gary W. Randazzo Publisher: Business Expert Press ISBN: 1606499610 Category : Business & Economics Languages : en Pages : 154
Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author: Peter Cheverton Publisher: Kogan Page Publishers ISBN: 074944715X Category : Business & Economics Languages : en Pages : 401
Book Description
Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a marketing audit and building your marketing strategy, to preparing a robust marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you to build alignment through the supply chain and successfully implement your plan through the marketing mix. Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, Key Marketing Skills provides all the necessary tools and guidance to make marketing happen. Online resources include self-test questions, marketing planning template, performance map and a customer activity cycle table.
Author: Evert Gummesson Publisher: Routledge ISBN: 0750654074 Category : Business & Economics Languages : en Pages : 370
Book Description
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students. Customer Relationship Management (CRM) is a key feature throughout this newly revised edition Comprehensive coverage on the Internet, e-Business and one-to one marketing New examples, cases, concepts and references have been added to aid the reader
Author: Claire Akin Publisher: ISBN: 9781705950395 Category : Languages : en Pages : 160
Book Description
The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing.
Author: John Stapleton Publisher: Gower Publishing, Ltd. ISBN: 9780566077845 Category : Business & Economics Languages : en Pages : 364
Book Description
Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.
Author: David Reske Publisher: Morgan James Publishing ISBN: 1683502698 Category : Business & Economics Languages : en Pages : 174
Book Description
In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.
Author: Doug Dayton
Author: Lawrence J. Gitman
Author: Doug Dayton
Author: Patrick D. O'Hara
Author: Gary W. Randazzo
Author: Peter Cheverton
Author: Evert Gummesson
Author: Don Debelak
Author: Claire Akin
Author: John Stapleton
Author: David Reske