Social Media for Social Good: A How-to Guide for Nonprofits PDF Download

Author: Heather Mansfield
Publisher: McGraw Hill Professional
ISBN: 0071770992
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

Author: Ruth Bennett
Publisher: Gareth Stevens Publishing LLLP
ISBN: 148243296X
Category : Juvenile Nonfiction
Languages : en
Pages : 34

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Book Description
Networking, the art of making contacts and forging friendships, is a skill that can be practiced and honed. It's important as a young person trying to make friends and as an adult looking for business opportunities. Many social networking tips, both online and offline, are thoroughly presented in this brightly designed book, which encourages readers to get involved with their community, develop their interests, and expand their world.

Author: Chris Brogan
Publisher: John Wiley & Sons
ISBN: 0470563419
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Author: Courtney Carver
Publisher: Penguin
ISBN: 0525541462
Category : House & Home
Languages : en
Pages : 226

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Book Description
Wear just 33 items for 3 months and get back all the JOY you were missing while you were worrying what to wear. In Project 333, minimalist expert and author of Soulful Simplicity Courtney Carver takes a new approach to living simply--starting with your wardrobe. Project 333 promises that not only can you survive with just 33 items in your closet for 3 months, but you'll thrive just like the thousands of woman who have taken on the challenge and never looked back. Let the de-cluttering begin! Ever ask yourself how many of the items in your closet you actually wear? In search of a way to pare down on her expensive shopping habit, consistent lack of satisfaction with her purchases, and ever-growing closet, Carver created Project 333. In this book, she guides readers through their closets item-by-item, sifting through all the emotional baggage associated with those oh-so strappy high-heel sandals that cost a fortune but destroy your feet every time you walk more than a few steps to that extensive collection of never-worn little black dresses, to locate the items that actually look and feel like you. As Carver reveals in this book, once we finally release ourselves from the cyclical nature of consumerism and focus less on our shoes and more on our self-care, we not only look great we feel great-- and we can see a clear path to make other important changes in our lives that reach far beyond our closets. With tips, solutions, and a closet-full of inspiration, this life-changing minimalist manual shows readers that we are so much more than what we wear, and that who we are and what we have is so much more than enough.

Author: Liz Broomfield
Publisher: CreateSpace
ISBN: 9781508761341
Category :
Languages : en
Pages : 120

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Book Description
Worried about networking, confused about how to use social media, not sure if it's all worth it anyway? Looking for someone to explain it all in simple terms and help you decide how to use it all to benefit your business? Running a business and not yet engaged with social media? Wondering if there's any point starting a business blog? Not sure whether having a website is the right thing to do? This quick guide takes the worry out of networking and social media by explaining how to do it and the benefits in simple terms which will benefit you and your business, creating social capital and explaining what that is. Well-known New York Times bestselling author-entrepreneur Joanna Penn of thecreativepenn.com has this to say about the book: "This book will help you to understand the more detailed nuance of social media ... as well as how to be generous on the networks and work for mutual benefit with your connections. There's also a section on the psychology of networking for introverts, which is helpful as many people feel their personality holds them back online. I particularly like the summing up section, where Liz advises "Be kind." If everyone online followed this advice, the world would be a fantastic place! A useful little book for the newbie social networker." ------------------------------------------------------------------------------------------------- You should buy this book if you want to find out more about using social media and physical networks to grow your influence and business. If you're looking for a more general book on growing your business, you would do better to have a look at my other business books: find out more at www.lizbroomfieldbooks.com. If you already have my second business book, "Running a Successful Business After the Start-up Phase," or my business omnibus, "Your Guide to Starting and Running your Business," then lots of the information in this quick guide is covered there. I don't want to rip you off, so if you've already got those, don't buy this one unless you want just this info in an easy-to-find format. Although I give you lots of hints on networking and marketing, if you're looking for a book about network marketing (think Amway and Forever Living) this one is not specifically on that topic; such companies have particular ways of operating and are not what I'm talking about here. Otherwise, buy and enjoy!

Author: Karen Kear
Publisher: Routledge
ISBN: 1136907823
Category : Education
Languages : en
Pages : 290

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Book Description
Online and Social Networking Communities is a professional guide written for educational practitioners and trainers who wish to use online communication tools effectively in their teaching. Focusing on the student experience of learning in online communities, it addresses ‘web 2.0’ and other ‘social software’ tools and considers the role these technologies play in supporting student learning and building learning communities. The guide offers: real-world case studies and quality research must-have lists of useful resources guidance on building and supporting online learning communities discussion of how collaborative learning can be assessed coverage of wikis, forums, blogging, instant messaging, Second Life, Twitter, desktop videoconferencing and social networking sites such as Facebook. Online and Social Networking Communities helps educators and trainers develop a critical approach by exploring online learning from both the student’s and educator’s perspective. This practical guide provides the tools to help develop confident and thoughtful online educators, able to create successful and enjoyable learning experiences for their students.

Author: Janet Fouts
Publisher: Happy About
ISBN: 1600051642
Category : Business & Economics
Languages : en
Pages : 162

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Book Description
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.

Author: Angela Crocker
Publisher: Penguin
ISBN: 1101478624
Category : Computers
Languages : en
Pages : 440

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Book Description
Get connected The Complete Idiot's Guide® to Creating a Social Network takes reader through the technical aspects of creating a successful site-and addresses the responsibilities involved in running one. • Covers how to build and maintain a website through a white label service such as GroupSite or Ning, and by using customized software for creating one's own network • Addresses such issues as privacy, authenticity, fostering participation, quality versus quantity, moral and ethical guidelines, and much more • Americans now average more than six hours per month on social networks, with an active unique social network audience estimated to be from 149 million—up 29 percent from 2009 • Ad revenue taken in by social networking sites is growing rapidly, and many people and companies are looking for ways to get in on this growth