Advances in Consumer Research PDF Download

Author: Elizabeth C. Hirschman
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
ISBN: 1466665483
Category : Business & Economics
Languages : en
Pages : 764

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Book Description
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 560

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Author: Paco Underhill
Publisher: Simon and Schuster
ISBN: 1416595244
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.

Author: Dr. Chris Akaeze
Publisher: Xlibris Corporation
ISBN: 1524524638
Category : Science
Languages : en
Pages : 109

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Book Description
Product replication is a growing problem for the entertainment industry and its affiliates in the US. Replication of products costs US movie studios approximately $6 billion annually. Guided by the theory of planned behaviors, we explored some consumer behaviors that influence complaisance toward purchasing replicate entertainment products in New York City. Data were collected through closed-ended qualitative questionnaires from fifty participants who have purchased replicate entertainment products for up to two years. The three themes that emerged in final report related to personal influence, cultural influence, and social influence toward entertainment consumers purchases of replicate products. The findings may facilitate strategies for managers to curb replication and mitigate harmful effects to sales and revenue of entertainment products. Data from this study may contribute to the prosperity of entertainment managers, their employees, and local communities. The beneficiaries of this research include entertainment managers, practitioners, academics, and policy makers.

Author: Michael R. Solomon
Publisher:
ISBN: 9780137865093
Category :
Languages : en
Pages : 0

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Author: Allan Bird
Publisher:
ISBN: 9780415862691
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
This Encyclopedia is the definitive reference source for the exploration of Japanese business and management.

Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 1461562732
Category : Business & Economics
Languages : en
Pages : 314

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Book Description
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

Author: Sarma, Sarmistha
Publisher: IGI Global
ISBN: 1522527281
Category : Business & Economics
Languages : en
Pages : 396

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Book Description
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Author: S. Ratneshwar
Publisher: Psychology Press
ISBN: 0415316170
Category : Consumer behavior
Languages : en
Pages : 358

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Book Description
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.