Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 606
Book Description
The Tide of Advertising and Marketing
Author: Tide of Advertising and Marketing
Author: The January Tide of Advertising and Marketing
Author: Rising Tide
Author: Davis DyerPublisher: H B S Press
ISBN: 9781591391470
Category : Business & Economics
Languages : en
Pages : 467
Book Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
The Tide of Advertising and Marketing
Author: How Not to Suck At Marketing
Author: Jeff PerkinsPublisher: How2Conquer
ISBN: 1945783168
Category : Business & Economics
Languages : en
Pages : 212
Book Description
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Madison Avenue and the Color Line
Author: Jason ChambersPublisher: University of Pennsylvania Press
ISBN: 9780812220605
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Madison Avenue and the Color Line
Author: Jason ChambersPublisher: University of Pennsylvania Press
ISBN: 0812203852
Category : History
Languages : en
Pages : 330
Book Description
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Brands, Consumers, Symbols and Research
Author: Sidney J. LevyPublisher: SAGE
ISBN: 9780761916970
Category : Business & Economics
Languages : en
Pages : 612
Book Description
This volume assembles all Sidney J. Levy's and his collaborators significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.
Advertising Account Planning
Author: D. W. JugenheimerPublisher: Routledge
ISBN: 1317478649
Category : Business & Economics
Languages : en
Pages : 225
Book Description
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression