Thriving Latina Entrepreneurs in America PDF Download

Author: Maria de Lourdes Sobrino
Publisher: Academic Learning Company LLC
ISBN: 9780832950070
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Thriving Latina Entrepreneurs in America answers a question the author frequently encounters, "How did you take the determination to leave your family and your country to start a business in a foreign land and became successful?" This book is an inspiration and guide for everyone, especially for women of various ethnic backgrounds in different industry segments, who are entrepreneurs or plan to have a business one day. The author shares her story of more than thirty years as a Latina entrepreneur. Sobrino interviews other successful Latinas who share their experiences in finding a particular niche industry, establishing their businesses, and contributing to the economy and development of our country. Thriving Latina Entrepreneurs in America is a book that encourages the reader to succeed and make a difference.

Author: Felipe Korzenny
Publisher: Routledge
ISBN: 1317422295
Category : Business & Economics
Languages : en
Pages : 521

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Book Description
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.

Author: Henry Cisneros
Publisher: Arte Publico Press
ISBN: 1558855424
Category : Social Science
Languages : en
Pages : 272

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Book Description
Latinos and the Nation's Future contains hard facts and well-grounded predictions about the role Latinos will and must play if the United States is to maintain its standing in the world. Included in this survey are assessments by the leading experts from various fields.

Author: Robert Deigh
Publisher: Academic Learning Company LLC
ISBN: 9780832950179
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
This practical, complete, and often humorous public relations guide for organizations that want to win big visibility in an information-saturated world puts all PR essentials into one volume.

Author: Todd Babbitt
Publisher: Academic Learning Company LLC
ISBN: 9780832950100
Category : Biography & Autobiography
Languages : en
Pages : 204

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Book Description
Todd Babbitt reached his goal of being a millionaire while still in his 20s. How he did it, how he became wealthy, is no mystery. In Millionaire by 28, Todd shares his formula for wealth-building. All it takes, Todd says, is a concentrated desire to achieve wealth, a burning, red-hot intensity to make it happen, the courage to be committed and deciding to be passionate about it. "My persistence was the difference between success and failure," he adds. Book jacket.

Author: Chris Stiehl
Publisher: Academic Learning Company LLC
ISBN: 9780832950162
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.

Author: Robert Bell
Publisher: Academic Learning Company LLC
ISBN: 9780832950148
Category : Biography & Autobiography
Languages : en
Pages : 164

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Book Description
From Lifeguard to Sun King is a compelling account of the life of Robert Bell, the founder of the Banana Boat sun care brand and one of America's most innovative entrepreneurs.

Author: Andrew Corbus
Publisher: Academic Learning Company LLC
ISBN: 9780832950087
Category : Business & Economics
Languages : en
Pages : 156

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Book Description
This book is for those who have ever found it a challenge to maintain a consistent, effective advertising program. The Sells system can help readers navigate their way to authenticity in the customer experience.

Author: Jim Ryerson
Publisher: Academic Learning Company LLC
ISBN: 9780832950049
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
First 100 Days of Selling is a comprehensive look at how sales professionals build their business day by day. This guide consists of 100 time-honored ideas to achieve sales success and is written in a step-by-step formula that can be implemented and measured. The book is written for both salespeople that are new to the selling profession and experienced sales professionals who sish to achive new levels of sales performance. The book is written for sales mangers who wish to have a measurable approach to helping their salespeople come up to speed faster than the normal routine. The concepts in the book will help the sales professional capitalize on the new reality of potential customers who will not answer the phone, return their calls, and agree to an appointment or listen to their value proposition. Readers will learn the confidence -building techniques tha get returned calls, appointments, sales and ultimately referrals.

Author: Sherri McArdle
Publisher: Academic Learning Company LLC
ISBN: 9780832950117
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
Why Dogs Wag Their Tails merges the authors experience with their business-leader clients and their determination to help people rekindle joy at work through their love of dogs. The book weaves human leadership and dog stories around engaging themes in each chapter, followed by real tools for doing better in business and in life. In this book you can find lessons for lasting behavioral change that will lead to remarkable ways to live and work. You'll learn the skills you need to become an extraordinary leader at any level in your organization.