Author: Yuko OnozakaPublisher:
ISBN:
Category :
Languages : en
Pages : 374
Book Description
Three Essays on Consumers' Preferences for Fresh Organic Produce
Author: Yuko OnozakaThe Routledge Companion to Consumer Behavior Analysis
Author: Gordon R. FoxallPublisher: Routledge
ISBN: 1317913469
Category : Business & Economics
Languages : en
Pages : 470
Book Description
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Interpreting Consumer Choice
Author: Gordon FoxallPublisher: Routledge
ISBN: 1135238081
Category : Business & Economics
Languages : en
Pages : 370
Book Description
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
Explaining Consumer Choice
Author: G. FoxallPublisher: Springer
ISBN: 0230599796
Category : Business & Economics
Languages : en
Pages : 263
Book Description
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Quantifying Consumer Preferences
Author: Daniel SlottjePublisher: Emerald Group Publishing
ISBN: 1848553137
Category : Business & Economics
Languages : en
Pages : 410
Book Description
Demand studies and understanding consumer behavior remain two of the most important areas of analysis by practicing applied economists and econometricians. This book presents research on the estimation of demand systems and the measurement of consumer preferences.
Three Essays on Nonparametric Identification
Author: Philip J. CrossJournal of Economic Literature
Author: Stochastic dominance in portfolio analysis and asset pricing
Author: Andrey M. LizyayevPublisher: Rozenberg Publishers
ISBN: 9036101875
Category :
Languages : en
Pages : 136
Book Description
Dissertation Abstracts International
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 586
Book Description
Author: