Author: Lee Winter
Publisher: Ylva Verlag E.Kfr.
ISBN: 9783955338985
Category : Australia
Languages : en
Pages : 339
Book Description
Aussie crime reporter Maddie Grey is out of her depth in New York and secretly drawn to her twice-married, powerful media mogul boss, Elena Bartell, who eats failing newspapers for breakfast. As work takes them to Australia, Maddie is goaded into a brief bet-that they will say only the truth to each other. It backfires catastrophically.
The Brutal Truth
Author: Lee Winter
Publisher: Ylva Verlag E.Kfr.
ISBN: 9783955338985
Category : Australia
Languages : en
Pages : 339
Book Description
Aussie crime reporter Maddie Grey is out of her depth in New York and secretly drawn to her twice-married, powerful media mogul boss, Elena Bartell, who eats failing newspapers for breakfast. As work takes them to Australia, Maddie is goaded into a brief bet-that they will say only the truth to each other. It backfires catastrophically.
Publisher: Ylva Verlag E.Kfr.
ISBN: 9783955338985
Category : Australia
Languages : en
Pages : 339
Book Description
Aussie crime reporter Maddie Grey is out of her depth in New York and secretly drawn to her twice-married, powerful media mogul boss, Elena Bartell, who eats failing newspapers for breakfast. As work takes them to Australia, Maddie is goaded into a brief bet-that they will say only the truth to each other. It backfires catastrophically.
Brutal Truths
Author: Simon Hammond
Publisher: New Holland Publishers (AU)
ISBN:
Category : Social Science
Languages : en
Pages : 224
Book Description
After three internationally acclaimed books, Simon unleashes the 'Brutal Truths' about the way society has changed globally. Beyond COVID-19, society is facing a much bigger threat in 2021, accentuated by the pandemic, but evolving through 20 years of 'borrowed beliefs'; We are a civilisation in decay through over civilisation. Simon believes there are 5 Brutal Truths holding us back in today's society. We're mentally weak, not mentally ill We've lost our tribes - we're not in this together We're not equal - life's a scoreboard We're still animals We need heroes We're not racists - we're labellers Brutal Truths will divide people like few books do and tackles every societal taboo from racism, to mental illness, to religion and minority thinking controlling the majority. It is designed to provoke feeling and to force people to take a side. Simon examines in great detail why things don't make sense anymore and amid this craziness there is only one thing we can do: go back to the simple notion of knowing where you stand as the world goes by. What do you believe? What is your truth, your values, your ethics, your best play? Simon Hammond is one of Australia's most sought after keynote speakers and commentators on branding, consumer behaviour and his unique social insights. His presentations are thought-provoking, stimulating and creative. He is currently chairman of 50 Crates Creative Agency and chairs the YMCA's National Belief Council.
Publisher: New Holland Publishers (AU)
ISBN:
Category : Social Science
Languages : en
Pages : 224
Book Description
After three internationally acclaimed books, Simon unleashes the 'Brutal Truths' about the way society has changed globally. Beyond COVID-19, society is facing a much bigger threat in 2021, accentuated by the pandemic, but evolving through 20 years of 'borrowed beliefs'; We are a civilisation in decay through over civilisation. Simon believes there are 5 Brutal Truths holding us back in today's society. We're mentally weak, not mentally ill We've lost our tribes - we're not in this together We're not equal - life's a scoreboard We're still animals We need heroes We're not racists - we're labellers Brutal Truths will divide people like few books do and tackles every societal taboo from racism, to mental illness, to religion and minority thinking controlling the majority. It is designed to provoke feeling and to force people to take a side. Simon examines in great detail why things don't make sense anymore and amid this craziness there is only one thing we can do: go back to the simple notion of knowing where you stand as the world goes by. What do you believe? What is your truth, your values, your ethics, your best play? Simon Hammond is one of Australia's most sought after keynote speakers and commentators on branding, consumer behaviour and his unique social insights. His presentations are thought-provoking, stimulating and creative. He is currently chairman of 50 Crates Creative Agency and chairs the YMCA's National Belief Council.
Brutal Truth
Author: Michael Alago
Publisher: Bruno Gmuender
ISBN: 9783867870962
Category : Bears (Gay culture)
Languages : en
Pages : 0
Book Description
Rough Gods photographer Michael Alago has thrilled us with his ongoing series of erotically charged images which are powerful, seductive and sometimes a one two punch to the head that leaves you breathless. In BRUTAL TRUTH, the much anticipated follow up to his first sellout book "Rough Gods" he continues to share with us the masculinity of the macho men we all have come to adore; muscular, tattooed, strong and testosterone fueled. Come on in and enter the world of Alago's images. You will be delighted with the virile strength of these men in this provocative 260 page book.
Publisher: Bruno Gmuender
ISBN: 9783867870962
Category : Bears (Gay culture)
Languages : en
Pages : 0
Book Description
Rough Gods photographer Michael Alago has thrilled us with his ongoing series of erotically charged images which are powerful, seductive and sometimes a one two punch to the head that leaves you breathless. In BRUTAL TRUTH, the much anticipated follow up to his first sellout book "Rough Gods" he continues to share with us the masculinity of the macho men we all have come to adore; muscular, tattooed, strong and testosterone fueled. Come on in and enter the world of Alago's images. You will be delighted with the virile strength of these men in this provocative 260 page book.
THE BRUTAL TRUTHS ABOUT LIFE
Author: BHANU SRIVASTAV
Publisher: THE BACKBENCHERS
ISBN: 9392520131
Category : Philosophy
Languages : en
Pages : 202
Book Description
When you’re young, you believe life only gets better as you age. You wait to reach a certain milestone and eagerly dive into anticipated rights of passage. Life is carefree when you’re young… or so you’ve been led to believe. The Brutal Truths About Life offers a perspective you might not have fathomed, but, unfortunately, in our world, what you’re about to read is the no-holds barred reality of what a life well-lived actually entails. What you’ll discover by reading this book includes some of the most important lessons you’ll ever learn in life like: 1) Life isn’t fair. 2) Some people simply won’t like you. 3) You can’t please everyone. 4) Perfection should never be the goal. 5) Happiness is an inside job. 6) And so much more! Not only will you discover these truths; you’ll discover how and why they apply to everyone, no matter where they’re from, their socioeconomic status, education level, or anything and everything in between. Discovering the truth now will save you a lot of trouble later. Dive in, learn valuable lessons today, and take the steps necessary to avoid pitfalls, setbacks, and negative feelings. Some things are simply inevitable, but others will take a little finesse to handle. Why not consider solutions and prepare yourself now for what’s to come? Read The Brutal Truths About Life: That No One Wants to Hear today!
Publisher: THE BACKBENCHERS
ISBN: 9392520131
Category : Philosophy
Languages : en
Pages : 202
Book Description
When you’re young, you believe life only gets better as you age. You wait to reach a certain milestone and eagerly dive into anticipated rights of passage. Life is carefree when you’re young… or so you’ve been led to believe. The Brutal Truths About Life offers a perspective you might not have fathomed, but, unfortunately, in our world, what you’re about to read is the no-holds barred reality of what a life well-lived actually entails. What you’ll discover by reading this book includes some of the most important lessons you’ll ever learn in life like: 1) Life isn’t fair. 2) Some people simply won’t like you. 3) You can’t please everyone. 4) Perfection should never be the goal. 5) Happiness is an inside job. 6) And so much more! Not only will you discover these truths; you’ll discover how and why they apply to everyone, no matter where they’re from, their socioeconomic status, education level, or anything and everything in between. Discovering the truth now will save you a lot of trouble later. Dive in, learn valuable lessons today, and take the steps necessary to avoid pitfalls, setbacks, and negative feelings. Some things are simply inevitable, but others will take a little finesse to handle. Why not consider solutions and prepare yourself now for what’s to come? Read The Brutal Truths About Life: That No One Wants to Hear today!
Barking Up the Wrong Tree
Author: Eric Barker
Publisher: HarperCollins
ISBN: 0062416170
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Wall Street Journal Bestseller Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn: • Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength • Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers • Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution • The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going • How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-Man By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.
Publisher: HarperCollins
ISBN: 0062416170
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Wall Street Journal Bestseller Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn: • Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength • Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers • Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution • The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going • How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-Man By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.
Good to Great
Author: Jim Collins
Publisher: Harper Collins
ISBN: 0066620996
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
Publisher: Harper Collins
ISBN: 0066620996
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
The Brutal Telling
Author: Louise Penny
Publisher: Sphere
ISBN: 0748129626
Category : Fiction
Languages : en
Pages : 314
Book Description
The fifth novel in the Chief Inspector Gamache series, from worldwide phenomenon and number one New York Times bestseller Louise Penny When Chief Inspector Gamache arrives in picturesque Three Pines, he steps into a village in chaos. A man has been found bludgeoned to death, and there is no sign of a weapon, a motive or even the dead man's name. As Gamache and his colleagues start to dig under the skin of this peaceful haven for clues, they uncover a trail of stolen treasure, mysterious codes and a shameful history that begins to shed light on the victim's identity - and points to a terrifying killer... 'The best Gamache so far' Globe and Mail 'Ingenious and unexpected'Guardian 'A cracking storyteller, who can create fascinating characters, a twisty plot and wonderful surprise endings' Ann Cleeves
Publisher: Sphere
ISBN: 0748129626
Category : Fiction
Languages : en
Pages : 314
Book Description
The fifth novel in the Chief Inspector Gamache series, from worldwide phenomenon and number one New York Times bestseller Louise Penny When Chief Inspector Gamache arrives in picturesque Three Pines, he steps into a village in chaos. A man has been found bludgeoned to death, and there is no sign of a weapon, a motive or even the dead man's name. As Gamache and his colleagues start to dig under the skin of this peaceful haven for clues, they uncover a trail of stolen treasure, mysterious codes and a shameful history that begins to shed light on the victim's identity - and points to a terrifying killer... 'The best Gamache so far' Globe and Mail 'Ingenious and unexpected'Guardian 'A cracking storyteller, who can create fascinating characters, a twisty plot and wonderful surprise endings' Ann Cleeves
Brutal Lies
Author: R. A. Smyth
Publisher:
ISBN:
Category :
Languages : en
Pages : 415
Book Description
This was not part of my plan. Enrolling at Pacific Prep was supposed to gain me freedom and a feeling of control over my life. Buried truths are being revealed, and my goals are becoming less clear by the day. My entire life, I've wanted a family; wanted to know if I had one out there. I've craved answers and now that I'm getting them, I don't know if I'm ready. I have a brother, a family. Sadly, the knowledge of that isn't comforting, because I can't trust them. The same distrust extends to the guys that are invading every aspect of my life. Suddenly, they're everywhere, demanding the truth from my lips and tugging at a heart that's been cold for far too long. Will the truth set me free, or rip me apart? ***This book is a reverse harem, meaning the FMC will have three or more love interests. The book also has trigger warnings for bullying, violent and/or graphic scenes, dubcon, vulgar language and graphic scenes and references to self harm and past trauma.
Publisher:
ISBN:
Category :
Languages : en
Pages : 415
Book Description
This was not part of my plan. Enrolling at Pacific Prep was supposed to gain me freedom and a feeling of control over my life. Buried truths are being revealed, and my goals are becoming less clear by the day. My entire life, I've wanted a family; wanted to know if I had one out there. I've craved answers and now that I'm getting them, I don't know if I'm ready. I have a brother, a family. Sadly, the knowledge of that isn't comforting, because I can't trust them. The same distrust extends to the guys that are invading every aspect of my life. Suddenly, they're everywhere, demanding the truth from my lips and tugging at a heart that's been cold for far too long. Will the truth set me free, or rip me apart? ***This book is a reverse harem, meaning the FMC will have three or more love interests. The book also has trigger warnings for bullying, violent and/or graphic scenes, dubcon, vulgar language and graphic scenes and references to self harm and past trauma.
The Secret
Author: Rhonda Byrne
Publisher: Simon and Schuster
ISBN: 0731815297
Category : Body, Mind & Spirit
Languages : en
Pages : 224
Book Description
The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—The Secret—and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller. Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.
Publisher: Simon and Schuster
ISBN: 0731815297
Category : Body, Mind & Spirit
Languages : en
Pages : 224
Book Description
The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—The Secret—and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller. Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.
The Brutal Truth About Asian Branding
Author: Joseph Baladi
Publisher: John Wiley & Sons
ISBN: 0470826509
Category : Business & Economics
Languages : en
Pages : 262
Book Description
"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands." —Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association "A cold shower to wake people up. Joe Baladi's Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere." —Timothy Love, Vice Chairman; Chief Executive Officer, Omnicom APIMA "There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read." —Richard Eu, Group CEO, Eu Yan Sang International "The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart." —Maarten Kelder, Managing Partner (Asia), Monitor Group "A very interesting and valuable perspective on Asian branding... one that decision makers in the region should read and embrace. Well done Joe!" —Ron Sim, Founder & CEO, OSIM International "Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi's text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline." —Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence; Director, North Asia, Results International "The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution." —Michael Newman, Author, 22 Irrefutable Laws of Advertising
Publisher: John Wiley & Sons
ISBN: 0470826509
Category : Business & Economics
Languages : en
Pages : 262
Book Description
"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands." —Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association "A cold shower to wake people up. Joe Baladi's Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere." —Timothy Love, Vice Chairman; Chief Executive Officer, Omnicom APIMA "There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read." —Richard Eu, Group CEO, Eu Yan Sang International "The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart." —Maarten Kelder, Managing Partner (Asia), Monitor Group "A very interesting and valuable perspective on Asian branding... one that decision makers in the region should read and embrace. Well done Joe!" —Ron Sim, Founder & CEO, OSIM International "Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi's text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline." —Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence; Director, North Asia, Results International "The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution." —Michael Newman, Author, 22 Irrefutable Laws of Advertising