This Means This, This Means That Second Edition PDF Download

Author: Sean Hall
Publisher: Laurence King Publishing
ISBN: 1780673914
Category : Design
Languages : en
Pages : 205

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Book Description
Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.

Author: Steve Moline
Publisher: Taylor & Francis
ISBN: 1003843921
Category : Education
Languages : en
Pages : 427

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Book Description
Some educators may view diagrams, pictures, and charts as nice add-on tools for students who are visual thinkers. But Steve Moline sees visual literacy as fundamental to learning and to what it means to be human. In Moline' s view, we are all bilingual. Our second language, which we do not speak but which we read and write every day, is visual. From reading maps to decoding icons to using concept webs, visual literacy is critical to success in today' s world. The first edition of I See What You Mean, published in 1995, was one of the first books for teachers to outline practical strategies for improving students' visual literacy. In this new and substantially revised edition, Steve continues his pioneering role by including dozens of new examples of a wide range of visual texts--from time maps and exploded diagrams to digital tools like smartphone apps and tactile texts. In addition to the new chapters and nearly 200 illustrations, Steve has reorganized the book in a useful teaching sequence, moving from simple to complex texts. In one research strategy, called recomposing, Steve shows how to summarize paragraphs of information not as a heap of interesting facts but as a diagram. The diagram can then work as a framework for students to follow when writing an essay. This overcomes the teacher' s problem of cut and paste essays, and, by following their own diagram-summary, students have an answer to their familiar questions, Where do I start? What do I write next?

Author: John Buglear
Publisher: Taylor & Francis
ISBN: 1136363637
Category : Business & Economics
Languages : en
Pages : 372

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Book Description
'Stats Means Business' is an introductory textbook aimed at Business Studies students who require guidance in the area of statistics. It minimizes technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique. 'Stats Means Business' enables readers to: * appreciate the importance of statistical analysis in business * understand statistical techniques * develop judgment in the selection of appropriate statistical techniques * interpret the results of statistical analysis There is an overwhelming need for successful managers to be able to deal competently with numerical information and this text is developed with this in mind by providing worked examples and review questions which are rooted in viable business contexts. Each chapter includes guidance on using Excel and Minitab to produce the analysis described and explained in the chapter. The start of every chapter identifies aims and summarizes content and each is written in an accessible style. Model solutions are provided for three problems in each chapter and further solutions are available on a web site to accompany the book. The book is suitable for first year undergraduate courses, MBA Programmes and anyone who needs support and guidance in the area of statistics.

Author: John Langshaw Austin
Publisher: Oxford University Press
ISBN: 019824553X
Category : Language and languages
Languages : en
Pages : 181

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Book Description
This work sets out Austin's conclusions in the field to which he directed his main efforts for at least the last ten years of his life. Starting from an exhaustive examination of his already well-known distinction between performative utterances and statements, Austin here finally abandons that distinction, replacing it with a more general theory of 'illocutionary forces' of utterances which has important bearings on a wide variety of philosophicalproblems.

Author: Douglas R. Green
Publisher:
ISBN: 9781621822141
Category : Science
Languages : en
Pages : 0

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Book Description
A million cells in our bodies die every second--they commit suicide by activating a process called apoptosis or other forms of programmed cell death. These mechanisms are essential for survival of the body as a whole and play critical roles in various developmental processes, the immune system, and cancer. In this second edition of Douglas Green's essential book on cell death, Green retains the bottom-up approach of the first edition, starting with the enzymes that carry out the execution (caspases) and their cellular targets before examining the machinery that connects them to signals that cause cell death. He also describes the roles of cell death in development, neuronal selection, and the development of self-tolerance in the immune system, as well as how the body uses cell death to defend against cancer. The new edition is fully updated to cover the many recent advances in our understanding of the death machinery and signals that control cell death. These include the mechanisms regulating necroptosis, mitophagy, and newly identified processes, such as ferroptosis. The book will thus be of great interest to researchers actively working in the field, as well as biologists and undergraduates encountering the topic for the first time.

Author: Steve Krug
Publisher: Pearson Education
ISBN: 0321648781
Category : Computers
Languages : en
Pages : 325

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Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

Author: James R. Hurford
Publisher: Cambridge University Press
ISBN: 9780521289498
Category : Language Arts & Disciplines
Languages : en
Pages : 308

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Book Description
Introduces the major elements of semantics in a simple, step-by-step fashion. Sections of explanation and examples are followed by practice exercises with answers and comment provided.

Author: Kate Kelly
Publisher: Simon and Schuster
ISBN: 0743288947
Category : Health & Fitness
Languages : en
Pages : 504

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Book Description
A revised and updated edition of the classic self-help book that has served as a lifeline to the millions of adults who have ADHD! With over a quarter million copies in print, You Mean I'm Not Lazy, Stupid or Crazy?! is one of the bestselling books on attention deficit/hyperactivity disorder ever written. There is a great deal of literature about children with ADHD, but what do you do if you have ADHD and aren't a child anymore? This indispensable reference—the first of its kind written for adults with ADHD by adults with ADHD—focuses on the experiences of adults, offering updated information, practical how-tos, and moral support to help readers deal with ADHD. It also explains the diagnostic process that distinguishes ADHD symptoms from normal lapses in memory, lack of concentration or impulsive behavior, offering guidance on how your reframe our view of ADHD and embrace its benefits. Here's what's new: The new ADHD medications and their effectiveness The effects of ADHD on human sexuality The differences between male and female ADHD—including falling estrogen levels and its impact on cognitive function The power of meditation ADHD coaching tricks and tips And the book still includes the tried-and-true advice about: Achieving balance by analyzing one's strengths and weaknesses Getting along in groups, at work and in intimate and family relationships—including how to decrease discord and chaos Learning the mechanics and methods for getting organized and improving memory Seeking professional help, including therapy and medication

Author: Martin Fowler
Publisher: Addison-Wesley Professional
ISBN: 0201485672
Category : Computers
Languages : en
Pages : 461

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Book Description
Refactoring is gaining momentum amongst the object oriented programming community. It can transform the internal dynamics of applications and has the capacity to transform bad code into good code. This book offers an introduction to refactoring.

Author: Mark Z. Danielewski
Publisher: Pantheon
ISBN: 0375420525
Category : Fiction
Languages : en
Pages : 738

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Book Description
“A novelistic mosaic that simultaneously reads like a thriller and like a strange, dreamlike excursion into the subconscious.” —The New York Times Years ago, when House of Leaves was first being passed around, it was nothing more than a badly bundled heap of paper, parts of which would occasionally surface on the Internet. No one could have anticipated the small but devoted following this terrifying story would soon command. Starting with an odd assortment of marginalized youth -- musicians, tattoo artists, programmers, strippers, environmentalists, and adrenaline junkies -- the book eventually made its way into the hands of older generations, who not only found themselves in those strangely arranged pages but also discovered a way back into the lives of their estranged children. Now this astonishing novel is made available in book form, complete with the original colored words, vertical footnotes, and second and third appendices. The story remains unchanged, focusing on a young family that moves into a small home on Ash Tree Lane where they discover something is terribly wrong: their house is bigger on the inside than it is on the outside. Of course, neither Pulitzer Prize-winning photojournalist Will Navidson nor his companion Karen Green was prepared to face the consequences of that impossibility, until the day their two little children wandered off and their voices eerily began to return another story -- of creature darkness, of an ever-growing abyss behind a closet door, and of that unholy growl which soon enough would tear through their walls and consume all their dreams.