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Author: Lauren Perkins Publisher: Greenleaf Book Group ISBN: 1639090371 Category : Business & Economics Languages : en Pages : 255
Book Description
Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success. Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth. During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today’s most successful brands and startups. She believes in an approach that blends an established brand’s ability to leverage infrastructure and generate customer loyalty with a startup’s responsiveness to change and challenges; this combination supports customer-centricity. In this book, Perkins lays out this new approach that shows you how to · harness the combined power of brand stability and startup agility, · challenge your assumptions and embrace innovative ways of thinking and working, · prepare to weather the crises your organization will face, and · cultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses. By thinking like a brand and acting like a startup, Perkins reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change.
Author: Jeroen van Erp Publisher: ISBN: 9789063695460 Category : Languages : en Pages : 160
Book Description
This anthology of design concepts reveals what you can learn from Mad Men'sDon Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you're Prince or the Pope, that is, but this book is for everyone who isn't.
Author: Bill Burnett Publisher: Knopf ISBN: 110187533X Category : Self-Help Languages : en Pages : 274
Book Description
#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Author: Jan Karel Mak Publisher: Think Like a ISBN: 9789063695699 Category : Engineering Languages : en Pages : 0
Book Description
This edition of the Think Like a series displays the wonderful world of engineers. This bundle of insights shows why no one can hold you responsible for the impact of gravity, what Gerrit Rietveld can teach you about going against the flow, that Donald Trump says more than you think, and how Netflix goes beyond binge-watching. This book is for anyone who wants to widen their perspective and broaden their horizons.
Author: Aernoud Bourdrez Publisher: BIS Publishers ISBN: 9789063695354 Category : Business & Economics Languages : en Pages : 160
Book Description
This book provides strategies to solve conflicts. Co-developed by Harvard University, many lawyers, two kissing boxers, a cowboy, Mikhail Gorbatsjov.
Author: Koos de Wilt Publisher: ISBN: 9789063695453 Category : Languages : en Pages : 160
Book Description
Presents 75 ways to look at art and 75 life lessons you can learn from it. From the works of ancient Egypt and Greece to today's abstract and conceptual pieces, by Picasso, Warhol and Ai Weiwei, art inspires us to take a fresh look at the fundamental questions we face. Questions about success, about love, about work, about friendship and about life and death.
Author: Susan Weinschenk Publisher: Pearson Education ISBN: 0132658607 Category : Computers Languages : en Pages : 438
Book Description
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Author: Debbie Millman Publisher: Skyhorse Publishing Inc. ISBN: 1581154968 Category : Art Languages : en Pages : 249
Book Description
Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John Maeda Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Todd Siler Publisher: Bantam ISBN: 0307756904 Category : Reference Languages : en Pages : 306
Book Description
Learn the easy steps to harnessing the incredible creative power of your mind that can enable anyone to Think Like A Genius. How you already think like a genius without even knowing it--page 6 The secret formula for genius: C.R.E.A.T.E.--page 22 Ways to overcome the fear that inhibits the genius within you--page 58 How to transform the cynicism of I can't do it to the confidence of I can do anything--page 66 Breaking out of mental ruts and daily routines that block your road to genius--page 77 How to turn the obvious into a work of art, a new insight, or a multimillion-dollar creation--page 92 Getting unstuck from the quicksand of indecision and procrastination--page 106 The secret essence of every stroke of genius--page 165 And much more!
Author: Colleen Hoover Publisher: Grand Central Publishing ISBN: 153872474X Category : Fiction Languages : en Pages : 295
Book Description
Whose truth is the lie? Stay up all night reading the sensational psychological thriller that has readers obsessed, from the #1 New York Times bestselling author of Too Late and It Ends With Us. #1 New York Times Bestseller · USA Today Bestseller · Globe and Mail Bestseller · Publishers Weekly Bestseller Lowen Ashleigh is a struggling writer on the brink of financial ruin when she accepts the job offer of a lifetime. Jeremy Crawford, husband of bestselling author Verity Crawford, has hired Lowen to complete the remaining books in a successful series his injured wife is unable to finish. Lowen arrives at the Crawford home, ready to sort through years of Verity’s notes and outlines, hoping to find enough material to get her started. What Lowen doesn’t expect to uncover in the chaotic office is an unfinished autobiography Verity never intended for anyone to read. Page after page of bone-chilling admissions, including Verity's recollection of the night her family was forever altered. Lowen decides to keep the manuscript hidden from Jeremy, knowing its contents could devastate the already grieving father. But as Lowen’s feelings for Jeremy begin to intensify, she recognizes all the ways she could benefit if he were to read his wife’s words. After all, no matter how devoted Jeremy is to his injured wife, a truth this horrifying would make it impossible for him to continue loving her.
Author: Priya Parker Publisher: Penguin ISBN: 1594634939 Category : Self-Help Languages : en Pages : 322
Book Description
"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.
Author: Lauren Perkins
Author: Jeroen van Erp
Author: Bill Burnett
Author: Jan Karel Mak
Author: Aernoud Bourdrez
Author: Koos de Wilt
Author: Susan Weinschenk
Author: Debbie Millman
Author: Todd Siler
Author: Colleen Hoover
Author: Priya Parker